In my article “Should You Judge a Book by its Cover”, I wrote about the importance of cover art for book sales and to maintain integrity and satisfaction with the story inside. In the article, I pointed out that, “If you don’t know the author of the book, the nature—and implied promise—of the cover becomes even more important. If the book does not deliver on the promise of the cover, it will fail with many readers despite its intrinsic value. A broken promise is still a broken promise. I say cover—not necessarily the back jacket blurb—because the front cover is our first and most potent introduction to the quality of the story inside. How many of us have picked up a book—intrigued by its alluring front cover—read the blurb that seemed to resonate with the title and image, then upon reading our cherished purchase been disillusioned with the story and decided we disliked it and its author?”
Cover art provides an important aspect of writer and publisher branding. Cover artists understand this and address the finer nuances of the type and genre of the story to resonate with the reader and their expectations of story. This includes the image/illustration, typography, and overall design of the cover. A cover for a work of literary fiction will look quite different from a work of fantasy or romance. Within a genre, subtle qualities provide more clues—all of which the cover artist grasps with acute expertise.
I’ve been fortunate in my history as a professional writer to have had exceptional art work on the books I’ve written or collections and anthologies I’ve participated in (see the mosaic below of many but not all the covers my work has been associated with).
For most of my books, my publisher provided me with a direct link to the cover artist (e.g., Dragon Moon Press, Edge Publishing, eXtasy Books, Liquid Silver Books, Starfire, Pixl Press) and I retained some creative control. I even found and brought in the cover artist for projects I had with Pixl Press.
Anne Moody and Pixl Press
I met Anne Moody at the environmental consulting firm where I worked after leaving the University of Victoria. I’d taught limnology (the study of freshwater) for several years at UVic, then I joined the Vancouver firm as an aquatic ecologist and environmental consultant. That’s where I met fellow ecologist, Anne. Anne is a plant ecologist who has worked with federal and provincial governments on reclamation and restoration projects. She’s designed and planted marshes throughout the world and has taught at university in her field of expertise.
Anne wasn’t painting then. She started long after we parted our ways—she to a government job and I to a teaching job at The University of Toronto. However, as she mentions in her short bio, Anne has been drawing and painting since childhood—just like me. The difference is that she has come back to the fine arts with an eye for compelling imagery. Using her science knowledge and discipline to work with light, texture and form, Anne creates works of stunning originality that resonate with rugged landscape and with those who belong to it. Her work is, needless to say, fetching for a book cover!
When Pixl Press started looking for suitable cover artists to rebrand my writing craft series, I showed some of Anne’s work to the director Anne Voute. Pixl Press had already worked with Costi Gurgu and we liked his work. The result of Anne’s illustrations and Costi’s typography and design was a series of stunning covers that branded my books with just the right voice.
The Alien Guidebook Series, of which two books are out so far (The Fiction Writer: Get Published, Write Now! and The Journal Writer: Finding Your Voice) was designed by Costi with a guidebook brand that would stand out, yet showcase the natural British Columbia landscape art by Anne that I felt strongly connected to. Anne’s cover art for The Journal Writer is one of several studies of Toquart Bay, BC.
Anne’s illustration for The Fiction Writer (a painting of Knutsford, BC) actually represents the second cover. The Fiction Writer was originally released in May 2009 and the cover portrayed a spiral galaxy—beautifully designed by Virginia O’Dine. The cover overly stressed my science fiction background and did not give a balanced portrayal of the guidebook, which addresses any fiction—not just science fiction. Anne’s portrayal of a field in Knutsford was deemed better suited to a new branding for the series.
I am currently researching and writing the third guidebook in the series—a reference on world building and use of ecology in story—The Ecology of Story: World as Character.
I visited Anne at her ranch near Vanderhoof, B.C., to discuss a cover. Between chores on the 100-acre ranch, gourmet meals from local produce, and lively political discussions over generous amounts of wine—we spent the entire weekend looking over and evaluating Anne’s pieces as potential cover art. Anne had so many good pieces, I became confused with what would work best.
Finally on the last day, we stumbled on the perfect one: a painting Anne had done of a photograph her daughter had taken during a wildfire in northern British Columbia. Anne had stylized the photo into its own narrative that was compelling. My publisher was excited by it. We expect Pixl Press to release The Ecology of Story in late 2019.
Anne’s art work for the cover of Natural Selection: A collection of short stories had originally resonated with me when she had first shown me the original painting at an art show on Vancouver Island. Called Mere Tranquility, her acrylic and oil painting uses shades of aqua, green, blue and yellow to convey a small pond during a quiet summer day. She’d captured the elusive dance of light and water perfectly. I was reminded of the genius of Monet. Anne was delighted to let us use it. Pixl Press commissioned Gurgu to design the cover; his minimalist clean design was pure genius.
The cover for Natural Selection remains one of my favourite covers of all time. And it just so happens that the cover art and design solidly portray the tone and content of the stories within. Bellisima!
Anne Moody is a celebrated Canadian artist and plant ecologist. She worked with the British Columbia provincial government in their Department of Environment and now consults for her own company. She has been drawing and painting since childhood and won her first award at a “Painting in the Parks Program” when she was nine.
“I consider myself a realist, strongly tempted by abstract elements wrapped in story,” says Anne. “The images that speak to me are scenes that convey meaning beyond superficial beauty. My compulsion to paint takes charge when an image embedded in my memory will not allow me to rest until I promote it to canvas. My choice of medium, water-colour, acrylics or oil, is dictated by the nature of the image.”
All Nina Munteanu books can be found on most Amazon sites.
Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books. Nina’s recent book is the bilingual “La natura dell’acqua / The Way of Water” (Mincione Edizioni, Rome). Her latest “Water Is…” is currently an Amazon Bestseller and NY Times ‘year in reading’ choice of Margaret Atwood.