Finding Focus at Christmas-Reprise

December 22, 2015April 4, 2020 / thealiennextdoor / 4 Comments

The Beach in winter (photo by Nina Munteanu)

How many of you are still running around

preparing for the Christmas celebration or secular family festivity? Buying that last minute gift you’d forgotten or were chasing down since a bazillion days ago? Or making last minute changes to your travel plans, house-cleaning for guests, mailing of cards or parcels or meal preparations?

Well, you’re reading this blog post … That means you’re sitting down and taking a minute to relax and regroup. That’s good. Remember to breathe… while I tell you a story…

I’d just finished a three-day drive through snow and rain storms from

Sammy, my cat

Mahone Bay, Nova Scotia, to Toronto, Ontario, where I’m staying for two days before catching a flight to Vancouver to spend Christmas with my son and good friends on the west coast. Talk about fast living.

Before I became an itinerant, Christmas bustled with my responsibilities as primary caregiver, social coordinator and hostess of major parties.

After I’d said goodbye to our visiting friends and done the dishes and tidied the house, and my husband and son had gone to bed, I sat in the dark living room lit only with the Christmas Tree lights and the flickering candle. Listening to soft Christmas music, I was primed to write. My male cat, smelling fresh from outside, found his rightful place on my lap and settled there. He then trapped my hand with his paws, pinning me down with love. And there, as I breathed in the scent of wax and fir and cat I found myself again.

Most of us think of Christmas as a busy time, of getting together (often dutifully) with family and friends, exchanging presents and feasting. Christmas is certainly this, but that is only a shallow view of a far deeper event; and I don’t mean only Christians.

Whether celebrating the holy light of Hannukah or the birth of Jesus, or the winter solstice, this season provides us with the opportunity to meditate on far more than the surficial nature of the symbols we have come to associate with the season: the Christmas tree, presents, turkey dinner, Santa Claus or Saint Nicholas—most of which originate from pagan tradition, by the way.

Says Lama Christie McNally (author of The Tibetan Book of Meditation), “once you dive below the surface, you will discover a beautiful clear place—like a diamond hidden beneath the rubble. It is your own mind, uncovered … Tibetans say we have only just begun the process of awakening—that we still have quite a way to go in our evolutionary process. And it has nothing to do with building spaceships or computers. The next step in our evolution takes place within.”

Christmas is, more than anything, a time of embracing paradox. It is an opportunity to still oneself amid the bustle; to find joy in duty; to give of one’s precious time when others have none, to embrace selflessness when surrounded by promoted selfishness, and to be genuine in a commercial and dishonest world. If one were to look beyond the rhetoric and imposed tradition, the Christmas season represents a time of focus, a time to reflect on one’s genuine nature and altruistic destiny. A time to reconnect with the harmony and balance in our lives.

A time to sit with our cat, pinned with love, and write our next novel.

Nina Munteanu is a Canadian ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

The Ecology of Print Books: Niche Partitioning by Young Readers

May 10, 2015April 4, 2020 / thealiennextdoor / Leave a comment

Friend Anne walks boardwalk in giant cedar forest, BC (photo by Nina Munteanu)

A while ago, I wrote about the S-curve in publishing, an ecological phenomenon applied to the book industry. Today I’d like to talk about another ecological phenomenon: niche partitioning.

Earlier this year, SF author and fellow Canadian Cory Doctorow cited several reports on his blog BoingBoing suggesting that “young readers generally prefer to read books from paper, not screens.” More than that, he adds, “they find ebooks and printed books complementary.”

I’m an ecologist and this makes sense to me. It comes down to niche-partitioning. Every organism occupies a niche, which can be defined as that organism’s “job” in its ecosystem; so niche-partitioning is a way for organisms to co-exist cooperatively—rather than competitively and exclusively—by apportioning or segregating various jobs or roles in an ecosystem. It’s a bit like syndicalism vs. capitalism, in which functional, rather than territorial precepts are used.

“The future composts the past,” says Doctorow. “The advent of films made it possible for performances that couldn’t work onstage to be born and it moved all the plays that were uncomfortable fits onstage to the screen. What it left behind were plays that were more like plays—and a theater industry that’s still going strong, even if it’s dwarfed by the screen.” He’s talking about niche-partitioning here.

I generally find that ebooks are convenient for my mobile lifestyle. I’ve recently adopted an itinerant, gypsy life from my former “nesting” days. My family has grown up and left the nest and I’ve gone “walkabout”. My giant library of print books had to find good homes, rather than travel with me to all parts of the world. I keep a collection of virtual books on my device for reference (like a dictionary). I also find ebooks a good option for a one-off read—something I can get cheap and read without needing to “befriend” and keep.

I treasure my few printed books, both reference and story. My reference print books are underlined and marked and worn from being used over and over again. Printed books are best for protracted reading and comprehension. You want a print book when you wish to delve deep into “story” and relax.

As with the theatre becoming more theatre-like, Doctorow adds that, “books are becoming more book-like. Books that work best as e-books—for example, big reference books; but also short works that are too slight to rest comfortably on their own between covers—are moving to e-book-land. Things that are produced as printed books have passed a test in which someone has asked, Is there an important reason for this to exist in print, instead of exclusively onscreen? ”

I talked about this in my previous article The Future of Books on this blog: “print books will become the epitome of publishing value and worth. Already coveted by collectors whose libraries will represent the best of the best in the literary world, print books will come to represent the highest status in literature. Only the best stories will endure as print books; perhaps only the ‘best book’ will even be published in print form. Its existence in print form will define its literary value.” Niche-partitioning, like I said…

In an article called Why Digital Natives Prefer Reading in Print. Yes, You Read That Right, Washington Post reporter Michael S. Rosenwald reported that, “Textbook makers, bookstore owners and college student surveys all say millennials still strongly prefer print for pleasure and learning, a bias that surprises reading experts given the same group’s proclivity to consume most other content digitally.”

Rosenwald adds, “The preference for print over digital can be found at independent bookstores such as the Curious Iguana in downtown Frederick, Md., where owner Marlene England said millennials regularly tell her they prefer print because it’s “easier to follow stories.” Pew studies show the highest print readership rates are among those ages 18 to 29, and the same age group is still using public libraries in large numbers.” Rosenwald adds, “And it can be seen most prominently on college campuses, where students still lug backpacks stuffed with books, even as they increasingly take notes (or check Facebook) on laptops during class. At American, Cooper Nordquist, a junior studying political science, is even willing to schlep around Alexis de Tocqueville’s 900-plus-page “Democracy in America.”

I’ve noticed the same phenomenon at the University of Toronto campus where I teach. Rosenwald writes about Frank Schembary, a young student who loves books—printed books. He loves how they smell. He loves scribbling in the margins, underlining interesting sentences, folding a page corner to mark his place. “I like the feeling of it,” says Schembary, reading under natural light in a campus atrium, his smartphone next to him. “I like holding it. It’s not going off. It’s not making sounds.”

Cedar tree, Little Rouge woodland (photo by Nina Munteanu)

Naomi S. Baron, an American University linguist who studies digital communication, wrote a book Words Onscreen that reported her studies of students’ reading patterns. She found, along with other studies, that readers tend to skim on screens. Her favourite response to her question of what students disliked the most about reading in print was: “It takes me longer because I read more carefully.”

Students prefer digital for science and math subjects, where they also have access to online portals and resources linked to their subject matter and assignments.

Niche partitioning makes the world go round. Now, if we can only use its logic in economic systems.

Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

The Future of “Books”

May 7, 2015April 4, 2020 / thealiennextdoor / 1 Comment

Deas Park, BC (photo by Nina Munteanu)

An August 2013 survey by bestselling author Marie Force revealed some interesting trends about what American readers like, what format they prefer and where they find their writers. While the survey was fairly small and restricted to Americans (just under 3,000 people responded to 44 questions), I think it provides a good microcosm of what the trend is out there in North America generally.

Here are Marie’s main findings and conclusions:

1. FORM: Readers prefer e-books to paperbacks (77%); many buy in multiple formats, including paperback. 52% of surveyed readers do buy their books in print form. Audio books are slowly gaining popularity.

2. REVIEWS & TESTIMONIALS: Retail reviews such as those on Amazon, Barnes & Noble and other retail sites were more important to readers than author endorsements and reviews by professional reviewers on review sites. Fifty percent of readers preferred reviews posted on retail sites for their information; 16% used Goodreads; 72% said that the designation of “New York Times Bestselling Author” did not make a difference in their purchasing choice. 81% did not subscribe or read the major review publications (e.g., RT Book Reviews, Publishers Weekly, Kirkus, Booklist, NYT Sunday Edition, USA Today)

3. BOOKSTORES: A majority of readers bought their books from a virtual bookseller: 80% of surveyed readers buy from Amazon (Barnes & Noble online was second at 23%; iBookstore/Apple scored 13%). 58% of readers surveyed had visited a real bookstore twice or less in the past year. The remaining percent visited more often.

4. PUBLISHER: readers are more likely to buy a self-published book by an author they know; 94% of readers surveyed are “more likely” to buy a self-published book from an author who is known to them; 68% of readers are “less likely” to purchase a self-published book by an author they don’t know.

5. CONTENT & GENRE: Readers are most interested in stories with outstanding characters, setting, storytelling and writing; 75% chose “all of the above” to encompass each of the elements. Unsurprisingly, 81% of readers chose “Romance” is their favorite genre of fiction; contemporary romance is the favorite subgenre with historical romance as the second favorite.

6. HOW READERS FIND & FOLLOW AUTHORS: the best single-most best social media platform for authors is Facebook, used by 85% of surveyed readers; 75% of readers also subscribed to the newsletters of their favorite authors and 55% subscribed to the blogs of their favorite authors. Twitter was not a major site for readers to find and follow their authors. Goodreads was one of the most frequently mentioned sites in the open-ended portion of the questionnaire.
The numbers don’t always match up; nor is the catchment or method of making statistical conclusions sufficiently explained; but the results as presented make logical sense to me. They make sense because the feedback I am getting in my circles is very similar. So, there you go, writers and readers.

Here’s my take on this phenomenon:

1. Increased sales of Digital Books: the increasing sales of digital books (ebooks) and the rising sales of audiobooks is a wonderful and uplifting icon of rising literacy. More people are reading (and listening) to books now than ever. And we have the digital book, Kindles, Kobos and iPads to thank for it. The “book” has become more accessible and readable. People swarm the public transit, clutching their iPhones and reading devices.

2. Readers still choosing Print Books: Obviously, print books are cherished by readers for their intrinsic value. Books—their tangible tactile presence—will always remain with us; in collector’s showcase libraries, in trendy artistic venues, and funky local neighbourhood venues.

3. My Prediction: print books will become the epitome of publishing value and worth. Already coveted by collectors whose libraries will represent the best of the best in the literary world, print books will come to represent the highest status in literature. Only the best stories will endure as print books; perhaps only the “best book” will even be published in print form. Its existence in print form will define its literary value.

4. Take Home Message to Authors: ensure that your book appears in print form and get it into the hands of classy libraries and classy people.

When We Burn Books & Ray Bradbury’s Fireman

April 24, 2015April 4, 2020 / thealiennextdoor / 2 Comments

Book burning Opernplatz

The burning of an author’s books…has always been the tribute that an ignorant age pays to the genius of its time — Joseph Lewis

In his 1821 play Almansor the German writer Heinrich Heine wrote (referring to the burning of the Muslim holy book, the Koran, during the Spanish Inquisition): “Dort, wo man Bucher verbrennt, verbrennt man am Ende auch Menschen” –“Where they burn books, they will end in burning human beings.” A century later, on May 10th, 1933, Heine’s books were among the thousands of volumes publicly hauled out and burned in the streets by the Nazis in Berlin’s Opernplatz (Bebelplatz). A violent outburst that did, in fact, foreshadow the blazing ovens of the Holocaust.

Wikipedia defines ‘book burning’ as the “practice of ceremoniously destroying by fire one or more copies of a book or other written material.” The practice, usually carried out in public (like public hangings in Medieval times) is generally motivated by moral, religious or political objections to the material. Some notable and particularly destructive book burnings have included:

the destruction of the Library of Alexandria;
burning books and burying scholars (they mean ‘live burying’, folks!) under China’s Qin Dynasty (3rd Century);
Cathar texts in the Lanquedoc region of France in the 13th Century;
the Talmud in Paris by the French crown in 1242;
Arabic and Hebrew books at Andalucia, Spain, in 1499;
Servetus’s “heretical” writings along with the writer in Geneva in 1553;
Maya sacred books in Yucatan (1562);
Tyndale’s New Testament by the English authorities in 1525 and 1526;
Luthar’s Bible in Germany (1624) as ordered by the Pope;
Robespierre’s destruction of religious libraries in 1793;
anti-communist books by the Bolsheviks in 1917;
Jewish, anti-Nazi and “degenerate” books by the Nazis in the 1930s and 1940s;
Communist and “fellow traveller” books by Senator McCarthy in 1953;
The Satanic Verses by Muslims in the UK in 1988; and,
Harry Potter books in various American cities, 2001-2005.

Ray Bradbury

In the 1967 introduction of his novel, Fahrenheit 451 (based on his novella, The Fireman), Ray Bradbury implied that the Nazi book burnings inspired his story. I found his statement both eloquent and powerful: “It follows then that when Hitler burned a book I felt it as keenly, please forgive me, as his killing a human, for in the long sum of history they are one in the same flesh.” For those of you who haven’t yet read his novel (one of my favourite books, ever), this cautionary tale explores a fictional future society that has institutionalized book burning in an effort by authorities to maintain order and ‘happiness’. In Bradbury’s fictional world, firemen don’t put out fires; they start them. The story begins with Montag, an ordinary fireman:

“It was a pleasure to burn. It was a special pleasure to see things eaten, to see things blackened and changed. With the brass nozzle in his fists, with this great python spitting its venomous kerosene upon the world, the blood pounded in his head, and his hands were the hands of some amazing conductor playing all the symphonies of blazing and burning to bring down the tatters and charcoal ruins of history…Montag grinned the fierce grin of all men singed and driven back by the flame. He knew that when he returned to the firehouse, he might wink at himself, a minstrel man, burnt-corked, in the mirror.”

book burning in Opernplatz

Bradbury wove a multi-layered political and social tale that followed one man’s journey to find his soul. Fahrenheit 451 explores the theme of intellectual freedom using censorship as his plot device. Montag is “everyman” who must make a choice for personal freedom at the expense of the “good censored life”. It is the choice all artists must make. In choosing freedom, we make an obligation to respect and tolerate those with whom we disagree; otherwise we are just tyrants and not really free.

In 1795 Thomas Paine wrote, “He that would make his own liberty secure, must guard even his enemy from opposition: for if he violates this duty he establishes a precedent that will reach to himself.”

The American Library Association defines intellectual freedom as the right of every individual to both seek and receive information from all points of view without restriction. It also encompasses the freedom to hold, and disseminate ideas. Intellectual freedom is the basis for our democratic system. We expect our people to be self-governors. But to do so responsibly, our citizenry must be well-informed. Libraries — and the free internet — provide the ideas and information to allow people to inform themselves.

John F. Kennedy once said that “a nation that is afraid to let its people judge the truth and falsehood in an open market is a nation that is afraid of its people.”

Censorship suppresses ideas and information that certain people — individuals, groups or government officials — find objectionable or dangerous. Censors pressure public institutions, like libraries, to suppress and remove from public access information they judge inappropriate or dangerous, so that no one else has the chance to read or view the material and make up their own minds about it. “Censorship … creates, in the end, the kind of society that is incapable of exercising real discretion,” said Henry Steel Commager.

When does simple disapproval turn into active disallowing; when does banning of books turn into burning of books?

I believe that censorship occurs when one submits to fear and insecurity: the bully being bullied and ruled by his own fear. Okay, we all fear; that’s only natural. We’re animals and fear is a survival instinct we all need and use. But, we don’t live in caves and hunt sloth anymore; that fear can be tempered by a civilized educated culture. Without the benefit of a nurturing faith and belief in the goodness of humankind, fear will lead to prejudice, racism and a general isolationist paranoia.

Winston Churchill said: “You see these dictators on their pedestals, surrounded by the bayonets of their soldiers and the truncheons of their police. Yet in their hearts there is unspoken–unspeakable–fear. They are afraid of words and thoughts! Words spoken abroad, thoughts stirring at home, all the more powerful because they are forbidden. These terrify them. A little mouse–a little tiny mouse! -of thought appears in the room, and even the mightiest potentates are thrown into panic.”

Book burning in Opernplatz

The danger comes when an organized group subscribes to a common fear. It is often driven by a charismatic leader, who has somehow captured that fear, harnessed its raging force then propelled it like a projectile. One’s anonymity and shared (and supposedly diluted) responsibility within the “mob” may compel the individual to commit irrational acts of atrocity he/she would never otherwise contemplate on his/her own. How many of us have been caught up in the mass enthusiasm of a sports match? We’ve all felt it; the power of the mob, its energy crackling in the air around our pounding hearts and cries. To yield to a mob-mentality is to subscribe to a condoned insanity, within which the ‘mob’ takes on its own irrational personality that is more than the sum of its parts…to become a kind of autopoietic entity that swiftly and ruthlessly dispenses its own perverse form of justice.

Perhaps for this reason more than any other, I see the artist’s path as a singular one, part of, yet apart from, the crowd. Neither leader, nor follower; rather, a wizard and a “trickster”, a shining beacon, both reviled and honored simultaneously. We are our books.

It was Victor Frankl, survivor of Auschwitz, who said, “what is to give light must endure burning.”

In her acceptance speech for a lifetime award by the NBA, author Ursula K. LeGuin said:

Ursula K. LeGuin

“I think hard times are coming, when we will be wanting the voices of writers who can see alternatives to how we live now, and can see through our fear-stricken society and its obsessive technologies, to other ways of being. And even imagine some real grounds for hope. We will need writers who can remember freedom: poets, visionaries–the realists of a larger reality. Right now, I think we need writers who know the difference between production of a market commodity and the practice of an art…The profit motive is often in conflict with the aims of art…We live in capitalism. Its power seems inescapable; so did the divine right of kings… Power can be resisted and changed by human beings; resistance and change often begin in art, and very often in our art–the art of words. I’ve had a long career and a good one, in good company, and here, at the end of it, I really don’t want to watch American literature get sold down the river… The name of our beautiful reward is not profit. Its name is freedom.”

From Pocketbook to Tablet … What’s Next?

March 2, 2015April 5, 2020 / thealiennextdoor / Leave a comment

The recent exhibition at the Grolier Club in Manhattan, “Aldus Manutius: A Legacy More Lasting Than Bronze” reminded me that the pocket-sized book was invented some five hundred years ago.

The pocket book revolutionized not only how we read but who and what we read.

In a recent talk I gave to the Editors Association of Canada about the changing face of publishing, I defined two milestones in the publishing industry.

First Milestone…

The first milestone came in two stages, beginning with the invention of the printing press by Johannes Guttenburg in 1452. Up to then,

…Books were a work of art… And part of an elite. Delicate, large and beautiful, they were created in the language of the church—Latin—and in turn copied entirely by hand by the monks. With the dimensions of a current newspaper, but much thicker, these large illuminated manuscripts sometimes weighed more than 50 pounds.

Readers were mostly scholars and the religious elite. In fact, reading was an elite occupation. The majority of people at the time couldn’t read and had no interest in books. Besides, books were not written in the commonly spoken language of the countryside such as English, French, German or Spanish.

In fact, the presses formed the very basis of the artistic Renaissance, the religious reformations and the scientific revolution, wrote Elizabeth Eisenstein in The Printing Press as an Agent of Change. “The printing press allowed the spread of information that couldn’t be controlled by the clergy, kings, politicians, or the religious elite,” adds New York Times technology reporter Nick Bilton in I Live in the Future and Here’s How It Works. Storytelling was no longer confined to an elite clergy; books could be created by anyone and shared in the spoken languages of the people.

The printing press had opened a gate of opportunity for secular expression to a greater audience. Whenever an opportunity is created, a corresponding need is identified. The need to connect a literate lay public with scholars and storytellers was resolved fifty years later by Aldus Manutius.

Until then, books, albeit printed in the language of the people, remained large, heavy and cumbersome. In 1502, Aldus Manutius invented the portable pocketsize book—the small format libelli portatiles (portable little books)—effectively creating “the mobile phone of his day,” according to Bilton.

Bound in vellum, these long, narrow libelli portatiles, easily transported in a pocket or a satchel, “could be held in the hand and learned by heart by everyone,” wrote Manutius.

Manutius founded The Aldine Press in 1495 in Venice. His printing company proudly bore the logo of dolphin entwining an anchor—taken from the term festina lente (hasten slowly), a motto Manutius took from a Roman coin—and Aldine books quickly gained a reputation for their clean design, excellence in typography and inexpensive and accessible price. The Aldine press emphasized Greek and Latin lexicons and grammar manuals, with the first printed edition of Aristotle in 1495. Manutius was also the first to print Thucydides, Herodotus, Sophocles and other Greek philosophers. “He was possibly the first printer to compare manuscripts to arrive at the most reliable text,” adds Jennifer Schuessler of the New York Times (February 27, 2015).

Manutius was the first to use italic type, mimicking the handwriting of that time, and the first to use the semicolon in its modern sense. In 1501, Manutius released Virgil’s Opera as the first of his octavo editions of the classics and the first book to use italic print. It was produced in higher-than-normal print runs (1,000 rather than the usual 200 to 500 copies).

The octavo format book is created from one or more full sheets of paper on which 16 pages of text are printed; the sheet is folded three times to produce eight leaves. Each leaf of an octavo book represents one-eighth the size of the original sheet. The actual size of the book depends on the original size of the full sheet of paper on which it is printed. These varied according to place and time. A sixteenth century octavo printed in France or Italy was about the size of a modern paperback; an eighteenth-century octavo printed in England was larger, about the size of a modern hardcover novel.

Second Milestone…

The second milestone I talked about is, of course, the worldwide use of the Internet. Like the Guttenberg printing press, the Internet and associated World Wide Web has created a gate of opportunity that has identified a need. That need is currently being satisfied by ebook publishing, mobile phone communication and the Indie/self-publishing model.

In my September 6, 2014 article “How We Will Tell Stories in the Future” I describe the effect of the Internet and use of digital devices as agents of change and empowerment in storytelling and publishing.

The first email was delivered in 1971 and in 1989 Cern gave us the WorldWide Web. The Internet wasn’t commercialized until 1995. The first web log (blog) was published in the late 1990s and Facebook was launched in 2004. A few years later smart communication devices were created and mass marketed with multi-touch interface (e.g., the iPhone). By 2013, over 2 billion people were using the Internet and social media via computer, smartphones, tablets, game consoles, e-readers and music players. Over 156 million blogs were identified and over 1 billion files were uploaded daily to Dropbox.

While many people still read books and go to the cinema, watch pre-programmed TV or rent DVDs, many more enjoy their stories through other devices: computers, downloads, mobile phones and e-readers that provide material through other media and venues such as Indie and self-publishing, amateur YouTube videos, interactive games and social networks. We stand poised on the edge of a wonderful cliff that celebrates the expression — and consumer choice — of the individual. The music industry shows this the best, where people dismissed the prepackaged albums and CDs and opted to create their own unique playlists through individual song downloads. The publishing industry is currently struggling with its own painful yet thrilling metamorphosis as is the visual arts industry. In fact, they are all blurring into one large integrated amalgam of artistic expression.

The information you get today is coming “more and more through your friends and through your social network. It’s being distributed through channels of trust and the trust isn’t necessarily the BBCor The New York Times. It’s people,” says B.J. Fogg founder of the Persuasive Technology Lab at Stanford University.

Ward Island, Ontario (photo by Nina Munteanu)

During the days of packaged content, leading storytellers were published authors, journalists and writers of newspapers and magazines. “Now distribution channels matter less and anyone with an appropriate device can be a storyteller,” says Bilton, who shares that on the Internet we tend to follow individuals we trust (e.g., Clive Thompson or David Carr) as much if not more than established organizations (like Wired Magazine or The New York Times). Accessible technology, platforms, free applications and software has totally enabled the individual. No longer confined to the written word via paper books or visual expression through movies or TV shows, storytelling has embraced many forms. Amateur and professional have equally blurred.

From paperbacks to digital phones and tablets, we are embracing the shifting zeitgeist of an entire world. The future belongs to the storyteller, from pocketbook to tablet. What’s next?

What Indie Authors Should Know…

January 19, 2015April 5, 2020 / thealiennextdoor / Leave a comment

Zermatt, Switzerland (photo by Nina Munteanu)

As we enter a new year in writing and publishing, I thought I’d review some interesting statistics and observed trends over 2014 made by those poised well in the industry.

In July 2014, Publishers Weekly revealed some interesting statistics from various surveys and studies worth considering.

The article was based on two recent surveys: one by best selling indie author Hugh Howey; and the other by Mark Coker, founder of e-book distributor Smashwords.

Publishers Weekly cited Hugh Howey’s Author Earnings Report, in which he claimed that “the report comes to the conclusion that the indie movement in literature is not a blip and not a gold rush.” It is definitely here to stay, said Publishers Weekly. Here’s what they summarized:

The Big Five traditional publishers now account for only 16% of the e-books on Amazon’s bestseller lists.
Self-published books now represent 31% of e-book sales on Amazon’s Kindle Store.
Indie authors are earning nearly 40% of the e-book dollars going to authors.
Self-published authors are “dominating traditionally published authors” in sci-fi/fantasy, mystery/thriller, and romance genres but — and here is the surprise — they are also taking “significant market share in all genres.

Publishers Weekly contended that “what is clear is that strong indie sales will continue and indie books are now a significant and permanent part of the book publishing landscape.”

Coker’s survey revealed that the 99¢ ebook was no longer “the sweet spot” for e-book pricing. In his 2014 survey, Coker determined from aggregated retail and library sales data of Smashwords books, that:

$2.99 and $3.99 are currently the pricing sweet spots for most e-book bestsellers. In general, authors who price their books modestly earn more than those whose average price is higher, but 99¢ is “no longer the path to riches.”
Readers prefer longer e-books. In fact, bestselling books tend to be over 100,000 words.
Series books outsell stand alone books — but series books under 50,000 words are at a sales disadvantage.
“Free” still works as a marketing tool, especially when an author offers the first book in a series for free, but it is much less effective than before — primarily because so many authors are taking advantage of it.
Pre-orders give authors a sales advantage. “I think pre-orders today are where free was five years ago,” says Coker. “The first authors to effectively utilize pre-orders will gain the most advantage, just as the first authors to enter new distribution channels gain the most advantage,” he says.
Non-fiction earns more at higher prices. “Non-fiction buyers are less price sensitive,” says Coker. “It appears as if most non-fiction authors are underpricing their works, and they should experiment with higher prices,” he says.

Coker is quick to point out that this analysis is based on his own interpretation of the findings, and should only be used to provide authors with possible clues to help them make informed decisions about how to market their own unique books.

In an excellent article, summarizing 2014, award-winning author Kristine Kathryn Rusch summarizes what indie writers learned in 2014. She prefers to use the terms indie-writer and indie-publishing over self-publishing, “because so many writers who are not with traditional publishers have started their own presses. It’s not accurate to lump all writers who are not following the traditional route into the self-publishing basket any longer, if it ever was.” This is an interesting acknowledgement and considers a movement by established authors toward a different publishing model, including hybrid publishing.

Rusch’s rather pithy article suggests that writing and publishing “is hard”, no matter what model you use. She adds that if you don’t learn to love the business side of the industry, “self-publishing can be a soul-sucking experience.” Rusch is quick to add that business destroys the dreams of many writers. “If you don’t learn to love business, you’ll get destroyed in traditional publishing. It’ll just take ten years, where in self-publishing, it’ll take less time.”

Read her section entitled “Achieving Real Success is Hard” for an insightful and candid study of “success” in writing and publishing.

“We all measure success differently, and we should know what it is before we start publishing. But most writers don’t. Success is finishing a novel (check). Success is getting that novel published (check). Success is getting good reviews (check). Success is getting paid for that novel. (check) Success is making a living. (um, what?)”

Read Rusch’s section entitled “The Gold Rush is Over” for an excellent reality-check of the indie publishing industry.

“The days of slapping something up and making a lot of sales were gone by the end of 2010. But the rumors persisted and a lot of people got into indie publishing expecting to get rich…You are not entitled to fame and riches just because you published a book.”

In his blog post of November 2014, Mark Coker said:

“The gravy train of exponential sales growth is over. Indies have hit a brick wall and are scrambling to make sense of it. … Some authors are considering quitting. It’s heartbreaking to hear this, but I’m not surprised either. When authors hit hard times, sometimes the reasons to quit seem to outnumber the reasons to power on. Often these voices come from friends and family who admire our authorship but question the financial sensibility of it all.”

To Coker’s comment Rusch adds, “I’m pretty sure more writers quit than survived publishing in 2014, but that’s because more writers always quit than survive. As I said above, the entire profession is hard, and for those people who want to get by without working hard, this profession is not for them.”

Rusch sums up, again rather pithily, eight things indie writers learned (or should have learned) in 2014:

Gaming the system is impossible: e.g., “every time we figure out how Amazon’s algorithm works, Amazon changes it”; “free doesn’t help me sell my books any more”; 99cents doesn’t help me sell my books any more”; “the tags are gone”; I can’t seem to get enough reviews”; “now when I post on social media, no one responds”—trying to milk the system doesn’t work for the writer because the system is geared for the customer, not the writer—and it’s always a step ahead of you…
Amazon doesn’t love you: Kindle Unlimited? It isn’t about helping its writers; it is about helping its customers.
No one loves you: writers are not entitled to have their books on a shelf, virtual or real.
Your readers don’t even love you (all the time): “you don’t collect and hoard readers; readers can collect and hoard books. It doesn’t work the other way around,” says Rusch.
Sales based on price no longer work: “even the most denial-filled indie writers are starting to figure out that just because their books are cheap, it doesn’t mean readers will pick up that book,” says Rusch.
Running with the big dogs is hard: “Now that the last thing that differentiated traditional publishing from indie—price— has leveled out, indies discovered in 2014 that they’re no longer competing with each other. They’re competing with traditionally published books, including long-term bestsellers,” says Rusch. As Blake says, “Pro basketball players don’t tell themselves that they don’t have to be all that great because there are plenty of mediocre players.”
There is no status quo: “Working in the arts means accepting constant change. Constant change… One of the stupidest gambits I’ve heard from writers in recent years comes from the indie world. Apparently, writers are now searching key words on Amazon bestseller lists—and writing books based on those key words. Oh, heavens, folks. The Amazon bestseller lists are a fraction of the market in the first place, and in the second, they only reflect what sells well now. What will sell well next Christmas is anyone’s guess—and generally speaking, anyone will be wrong… All these gamings and gambits and strategies are based on status-quo thinking,” says Rusch.
There is such a thing as an Indie Midlist Career: many indie writers are finding that they can earn a living writing, essentially earning out what they earned working for someone else. Indie authors are indeed quitting their day jobs, understanding the financial value of the artistic freedom that indie writing gives us. This, Rusch shares, “is what the self-publishing revolution has brought us.” Not some get rich-quick thing; but the means to do what we love.

So, what’s the take home message here for established and particularly new budding indie authors and publishers?

Writing and publishing is a collaborative effort. Take pride in your work. Embrace your passion for writing. Treat everyone in the industry with professionalism and respect, and above all else, enjoy the journey. It’s worth it.

Oh, and last but not least: ensure you get your work edited by a professional!

Beat the Christmas Frenzy and Find Your Focus

December 21, 2014April 5, 2020 / thealiennextdoor / 6 Comments

Snow in The Beach (photo by Nina Munteanu)

How many of you are still running around preparing for the Christmas celebration or secular family festivity? Buying that last minute gift you’d forgotten or were chasing down since a bazillion days ago? Or making last minute changes to your travel plans, house-cleaning for guests, mailing of cards or parcels or meal preparations?

Well, you’re reading this blog post … That means you’re sitting down and taking a minute to relax and regroup. That’s good. Remember to breathe… while I tell you a story…

I’d just finished a three-day drive through snow and rain storms from Mahone Bay, Nova Scotia, to Toronto, Ontario, where I was staying for a few days before catching a flight to Vancouver to spend Christmas with my son and good friends on the west coast. Talk about fast living.

I move around a lot these days. It helps me to appreciate some of the most simple things in life and reminds me of what I love most about Christmas: how it focuses my heart and reconnects me. I don’t mean just with relatives and friends either, although the season certainly does that. I’m talking about my soul and the universe itself. Before I became an itinerant, Christmas bustled with my responsibilities as primary caregiver, social coordinator and hostess of major parties. After I’d said goodbye to our visiting friends and done the dishes and tidied the house; after my husband and son had gone to bed, I sat in the dark living room lit only with the Christmas Tree lights and the flickering candle, and listened to soft Christmas music, primed to write.

My male cat, smelling fresh from outside, found his rightful place on my lap and settled there, pinning me down with love. And there, as I breathed in the scent of wax and fir and cat I found myself again.

A time to sit with our cat, pinned with love, and write our next novel.

Merry Christmas!

The Resurgence of Oral Storytelling: the Audio Book

December 2, 2014April 5, 2020 / thealiennextdoor / 1 Comment

Cows pasturing in Arth, Switzerland (photo by Nina Munteanu)

Griot. Raconteur. Bard. Jongleur. Seanchai. Skop. Troubadors and minstrals. Spinner of yarns. Any way you call them they are storytellers. And storytellers have shaped our societies and reflected our cultures for all of recorded history, and before—from the time of cave paintings, songs and campfires.

Because oral storytelling is told through memory it spreads with a fluid and dynamic quality whose effect is alive, immediate and visceral.

Being Romanian Helped…

When I was a young girl, I wanted to be an actress. I enjoyed telling stories to my brother and sister. My sister and I shared a bazillion adventure stories (most of them twisted and funny) about two twin brothers and sisters who solved mysteries in outer space. Because our cast and stories were epic, we dispensed with the limitations of set (not enough dolls and stuffed animals) and went straight into the oral storytelling tradition: we liberated ourselves and shared our stories anywhere and anytime we chose. While I never did participate in theatre or drama in school, I did cultivate the art of oral storytelling. An art I may have come by quite honestly as a Romanian. Romanians are consummate storytellers; the country is brim with imaginative and compelling folktales, myth and supernatural phenomena.

Romanian oral epic includes a large body of heroic songs, fantastic and mythological songs, haiduc songs (on the exploits of heroic social outlaws), and balladic narrative songs of a more lyric nature.

When my son was growing up, I used to read him stories at bedtime. It was a time of incredible bonding: sharing stories and laughter. I did all the voices and sound effects. It didn’t stop there; soon I was making up scenarios all my own with a cast of hundreds and my son leapt in with both feet. It was like when I was younger, creating stories with my sister. My son and I created worlds peopled by fantastic characters; there was “little girl” (me) and there was Baby Poopy and Baby Bang Bang (him) and a host of others. My son played some parts (usually the rational ones) and I played others (usually the silly ones). Using Leggo, we even created a whole new twisted StarWars universe where Luke Skywalker had a falsetto voice and Darth Vader had given up his evil ways and turned into an old grumpy hermit with a flatulence problem, growing beans in his garden. There were no boundaries to our imaginative play.

The Age of Oral Storytelling

Oral storytelling is an ancient tradition and the most personal and intimate form of storytelling. The storyteller and the listeners are physically close and, through the story connection, psychically close. Storytellers bring their own personality and character to the story; they ultimately reveal and share themselves through their telling and the listeners reveal and share themselves through their reception of the story. The intimacy and connection is deepened by the flexibility of oral storytelling which allows the tale to be molded to each audience and location or environment where it’s being told. Listeners experience the immediacy of a creative process taking place in their presence and, even more than that, they experience the empowerment of being a part of that creative process (which is often interactive).

Early storytelling combined stories, poetry, music, and dance. Storytelling was natural for everyone but those who excelled at it became the entertainers, educators, cultural advisors and historians of their community. The history of a culture was handed down from generation to generation through its oral storytellers.

The 9th century fictional storyteller Scheherazade in “1001 Arabian Nights” saves herself from execution by telling tales. Centuries before Scheherazade the storyteller Vyasa at the beginning of the Indian epic Mahabharata says, “If you listen carefully, at the end you’ll be someone else.”

During the Middle Ages storytellers told their stories in market places and became honored members in royal courts. According to storyteller Ruth Sawyer, Medieval storytellers were expected to know all the current tales. They were expected to “repeat all the noteworthy theses from the universities, to be well informed on court scandal, to know the healing power of herbs and simples (medicines), to be able to compose verses to a lord or lady at a moment’s notice, and to play on at least two of the instruments then in favor at court.”

The Age of Audiobooks and iPhone

An audio book is a recording of the contents of a book read aloud. They have been around for over 70 years, but their popularity has swiftly grown to an all time high.

Ubiquitous mobile devices like iPods, iPhones have made audiobooks much more accessible and easy to download and portably listen to. Audiobooks are also valuable learning tools due to their format. They are convenient in multi-tasking scenarios.

Audiobooks on cassette or CD are typically more expensive than hardcovers because of the added expense of recording and the lack of the economy of scale in high “print” runs that are available in print book publishing. However, downloadable audiobooks cost less than hardcovers and can even be less than their paperback equivalents. Market penetration of audiobooks is still substantially lower than for their printed counterparts despite the high market penetration of the hardware (MP3 and WMA players) and despite the massive market penetration achieved by audio music products. But this is changing.

Downloadable audiobooks don’t carry mass production costs; they don’t require storage of a large inventory, physical packaging or transportation and even if “returned” don’t require a cost of physical return or destruction/disposal. Like the downloadable ebook, audiobooks are taking the storytelling industry by storm.

Amy Harmon of the New York Times recounts this scenario: “Jim Harris, a lifelong bookworm, cracked the covers of only four books last year. But he listened to 54, all unabridged. He listened to Harry Potter and “Moby-Dick, Don DeLillo and Stephen King. He listened in the car, eating lunch, doing the dishes, sitting in doctors’ offices and climbing the stairs at work.” Harmon recounts how 53 year old Mr. Harris, a computer programmer in Memphis, hadn’t read that much since he was in college. Of course, for some diehard literary types “listening” isn’t the same as “reading”.

Fortunately for Mr. Harris, the ranks of the reading purists are dwindling, says Harmon. “Fewer Americans are reading books than a decade ago, according to the National Endowment for the Arts, but almost a third more are listening to them on tapes, CD’s and iPods and iPhones.”

For a growing group of devoted listeners, the popularity of audio books is redefining the notion of reading, which for centuries has been centered on the written word. Audio books, says Harmon, have seduced members of a literate but busy crowd by allowing them to read while doing something else. “Digital audio that can be zapped onto an MP3 player is also luring converts. Audio books, which still represent only about 3 percent of all books sold, do not exactly herald a return to the Homeric tradition. But their growing popularity has sparked debate among readers, writers and cultural critics about the best way to consume literature.”

For me, the audiobook represents more. Audiobooks aren’t just another aspect of our convenient, fast-paced, multitasking culture. Audio books provide a different form of creative storytelling that is both refreshing and thoroughly engaging.

Of course, some books are better told this way than others and the storyteller’s role is paramount. Inflection, cadence, passion and voice all play a critical role in the oral narrative.

My Audiobooks

My space detective adventure book “Outer Diverse” was originally released by Iambik Audiobooks as an audiobook, narrated by Dawn Harvey. It and its second “Inner Diverse” (and soon third book “Metaverse” of the Splintered Universe Trilogy) are now available on Audiobook.com, through Amazon and on iTunes. And I am ecstatic! When I first listened to the proof, I was blown away. It was as though Dawn had created a whole new story, as though she’d breathed life into Rhea Hawke and the myriad of alien characters in Rhea’s universe. Dawn had applied cadence, inflection, joy and humor into each character and set. Remember how Orsen Wells created mass hysteria with his rendition of “War of the Worlds”?

Give the gift of pure joy with audiobooks.

Surfing the Hybrid Wave of Publishing

November 7, 2014April 5, 2020 / thealiennextdoor / 2 Comments

Botanical Beach, BC (photo by Nina Munteanu)

Bestsellers have been migrating online since Amazon.com opened its virtual doors in 1995. Now ¾ of them are online, e-books and print combined. A few years ago Borders shut its doors. Mike Shatzkin of the Shatzkin Files tells me that Barnes & Noble continues to close stores as leases expire.

Our very own Chapters/Indigo in Canada is rapidly turning into a gift store. Mid-listed and lower listed authors are finding their print books returned to them (I know; I’m one of them). Further to that, I can also state that the digital version of my books—available in multi-formats including print, audio, e-book, and graphic novel—is selling at a ratio of at least 5 to 1 over any other format sold. Amazon recently revealed that Indie and small-press books account for half of the e-book sales in its most popular and bestselling genres. In a startling and controversial statistical report, Writer Hugh Howey determined that 92% of the top-100 best-selling books in the top-selling genres (based on Amazon sales) are e-books.

Despite the challenge on the use of statistics and data reporting in the Howey study, some of the overall trends he discussed (though the study may not have proven this) are becoming obvious.

Over the past six years a mass migration into e-books has occurred—thanks to Kindle and Kobo (and several other online venues). We’ve had three years of great “hand-held delivery” of graphics—thanks to the iPad. Novels and non-fiction have blossomed over the Internet and into our cherished smart phones and other portable devices. It’s only time before consumers of illustrated books and children’s books embrace this market. One of my colleagues is counting on it. She has just completed an annotated version of an Edwardian illustrated guide to pets that is splendid with old plates and wonderful anecdotes. And it will be sold only as an e-book.

A bazillion ebook retailing models are sprouting to embrace the flourishing of individual expression and readers who use Kindle, Kobo, and other portable reading devices. For instance there’s Safari, 24symbols, Oyster, Scribd, Entitle, and Librify. Then there’s Amazon’s PRIME, a kind of “library” lending service for its subscribers. They also have Kindle Fire for kids.

The big publishers have shifted majorly to ebooks to improve their margins and profitability. Even literary agents are dabbling in the publishing business now (e.g., E-Reads, Diversion, Rosetta, Curtis Brown, Writer’s House).

This is all great news for the self-published author, who is increasingly relying on the ebook format and Internet distribution platform of social media to earn a living as a writer.

The number of self-published books that succeed is still a tiny fraction of the number of books published overall. However, this needs to be seen in the greater context: the number of successful books (as gauged by various measures of “bestselling-status”), no matter how published, has always been a crap shoot, with many books not enjoying the kind of success their authors would wish—or deserve. The number of books mid-listed and below has always been a very high percentage of the total. As with most niche markets, publishing success and sales has followed and continues to follow a long tail, with the few earning a lot stretching its long tail to the many earning a little. “The number of people reading wasn’t enough to support the number of authors publishing traditionally,” author Hugh Howey points out in an article called “I See it Half-Full”; no matter how a book is published or by whom.

What does this mean to those of you just getting started and still choosing which route to follow?

Those of us in the industry have been hearing some interesting back and forths spanning from writers like John Green who passionately maintains that he would “never self-publish” and that there is an advantage to publishing the traditional route to others like Brenna Aubrey who turned down an auctioned offer from a Big Five publisher to self-publish with no regrets and to great success.

In an article entitled “the Third Way of Book Publishing”, successful self-published author Mathew Mather argues for a hybrid approach. In the article, he shares how he became a successfully published author without the help of any of the Big Five publishers and the results were incredible:

“By self-publishing and without any help from the Big Five, I’ve gathered nearly 200,000 readers in under two years. This was only possible because of the new platforms and outlets that became available to authors in the past few years. Without them, I wouldn’t be an author, or at least, not a ‘published author’. And, because of my self-publishing success, 20th Century Fox purchased the film rights to my second novel, CyberStorm.”

Mather suggests an alternative paradigm that mixes self-publishing with traditional publishing and involves the author’s rights. Mather says that “If a writer manages to get out a self-published book that is successful, they can separate out rights for: domestic US, Canada, UK, rest of world country by country, audio rights, film and TV rights and so on.” Mather himself kept self-publishing in the US domestic market (both print and electronic) and sold off rights for foreign markets through an agent or through larger traditional publishers.

Mather cites the example of Hugh Howey, who kept his electronic publishing rights while doing print deals with other publishers.

I’ve done the same for several of my books. While I collect small royalties (12%) from my American Indie publishing house who has bought the rights to the print version of The Splintered Universe, I kept the rights to the e-book version, which I sell on Amazon KDP for a much higher royalty (70%). I make more per e-book despite its reduced retail price; and, as I mentioned above, I sell more e-books than print books, by about 5:1. Howey provides more interesting statistics for writers to consider.

This is an exciting time. The writing and publishing industry is experiencing a tidal wave of change. If you like waves and don’t mind getting a little wet, chances are you’ll enjoy an awesome ride. Publishing success now and in the future will not rely on any single model. It doesn’t matter if you use a longboard, gun, fish or bonzer. Just get up and surf that wave.

As with other facets of business, art and expression that have been touched by the Internet, storytelling is currently experiencing a renaissance of individual expression that will involve many different ways to express, communicate and distribute “story”—some yet to be imagined.

Beating Today’s “S” Curve (or Why an Editor is Every Writer’s Best Friend)

November 5, 2014April 5, 2020 / thealiennextdoor / 5 Comments

Man on the beach, Toronto (photo by Nina Munteanu)

I’m an ecologist and a limnologist. I conducted environmental research and investigations for over twenty years; as senior scientist I investigated and reported on environmental phenomena to both the scientific and lay community. I find it interesting when something I’ve been reporting on for over twenty years finally makes it to the mainstream; like it’s news. So, when a New York City cab driver turned to me recently and lectured me on global warming like it was the new thing, I nodded slowly in mute agreement and didn’t tell him that I’d been studying it for over twenty years.

There’s an interesting phenomenon going on out there right now. Maybe you noticed it. Economists are all abuzz with it. Social scientists and psychologists are gossiping to each other about it: the exponential growth curve—or “S” curve—that we are currently in the middle of is fueling our food shortages, oil shortages, inflation, economic collapses, tensions between countries, population rise, and everything else to do with humanity on this planet.

Ecologists have long been studying this biological—and sociological—phenomenon in nature. The typical “S” curve has three parts to it: 1) the beginning, where it lags and shows a slow rate of rise; 2) then the steep rise of exponential growth; and 3) the eventual leveling off when the supposed carrying capacity is reached. There is another kind of curve, the “boom and bust” curve that instead of plateauing at the end toward sustainability, plummets just as steeply back to or below levels in the first step (that’s a whole other topic and blog post).

The ‘boom-bust’ population cycle. Note the resemblance of the human population growth curve in Fig. 1 to the exponential ‘boom’ phase of the cycle. The world community can still choose to influence the speed and depth of the coming bust phase. Source of graph: Biology: Life on Earth, 8th ed., Fig. 26-3. (taken from The Tyee Magazine)

Why am I talking to you about this? Because it has everything to do with your writing. The publishing industry is currently experiencing its own version of the “S” curve and the “boom and bust” curve (for traditional publishing houses, I’m afraid). We are currently witnessing a growing influx and legitimization of self-publishing and Indie publishing. Thanks to a few crazy success stories and the new affordable paradigm of POD digital publishing, publishing hasn’t been easier. This new model heralds an unprecedented renaissance of self-expression and creativity, shared worldwide.

Consider these statistics: in 2009, Publishers Weekly reported over 750,000 self-published/micro publisher titles, over twice the number of traditionally published titles that same year. The figures (I couldn’t find more recent ones—let me know when you do) are assuredly much higher today. From 8,000 to 11,000 new publishers currently enter the field every year and most of them are self-publishers or small indie publishers. Seventy-eight percent of titles brought out come from a small press or self-publisher. Fifty-two percent of books sold are not sold in bookstores; they are merchandised through mail order, online, in discount or warehouse stores, through book clubs, and nontraditional retail outlets.

As a function of this renaissance of self-expression, the number of books hitting the market is rising at an exponential rate. There’s that “S” curve again. Check out Amazon: they have over seven million books on their virtual shelves. And now, thanks to their new policies, it’s growing exponentially. What does this mean for you?

It used to be that the screening for excellence in books occurred behind the closed doors of prestigious publishing houses; if a book wasn’t deemed worthy of the standards or didn’t fit the style of that publishing house (with its own reputation), it was not accepted and didn’t see the light of day. The rejected and dejected author often went back to the drawing board to improve their artistic work before resubmitting. That was then. Now, works are published without prejudice in the open for the world to see. It used to be that writers complained of their writing being “sterilized” by the editor of the publishing house, which was only conforming to the house style and their vision of what is salable. Now, authors wishing for creative control simply self-publish.

Self-publishing has created a kind of anarchy in publishing; anything can be published (so long as you have the money). And while this is incredibly liberating for authors around the world, it is also incredibly dangerous. Here’s why: once you publish your material, it will be out there for the world to see forever. That means FOREVER. It becomes a permanent record of your standards of excellence and taste; essentially a statement of who and what you are. You had better be proud of it then and for a very long time. It is no longer the responsibility of the publisher to determine publishing worthiness; the onus is on YOU, the writer. What will you do to ensure the best possible work for your readers?

Competition will become ever more fierce AFTER you’ve invested and AFTER you’ve published; your book will then compete with a world of self-published authors in addition to those published by traditional publishing houses. In order for your book to rise above the massive competition, it’s more important than ever to produce a concise, clean, clear, polished-to-perfection manuscript that you are proud of. With an awesome cover (see my July 2013 post on book jacket covers).

Self-published author Dave Bricker shares that, “Poor editing is the number one complaint heard from critics of the independent publishing industry. Though the standards of mainstream publishing houses are overrated, I’ve read many indie books where spotty spelling and lack of polished prose present barriers to enjoyable reading. Unedited authors sully the publishing waters for the rest of us.” He’s talking about poor packaging. Poor manuscript presentation can seriously undermine an author’s chances of being taken seriously. A good reputation is earned slowly and tenuously; a poor reputation, like the plummeting “boom and bust” curve can end a writer’s career.

“Why not produce a pressure-tested product that has already withstood the scrutiny of a professional critic whose standards are much higher than those of the average reader?” says Bricker. “As with your typesetting and cover design, the best route to success is to engage a professional.” He is right. If you want to be treated as a professional (by readers) then be professional and engage professionals.

What do professional editors do?

Sample of story editing (with permission of author)

Editors aren’t proofreaders, although this might be one task in several they can provide. Most editors are what are variously called structural or story editors; someone capable of commenting on the work objectively and with competence. Is the story believable? Are there unexpected temporal jumps or unexplained threads in the narrative? Are the article’s assertions properly supported? As with affairs of the heart, it’s easy to understand the problems of others and difficult to acknowledge what we’re too close to see—and if you think writing isn’t an affair of the heart, you haven’t started your book yet. Get that third-party perspective.

No one likes to be edited. Of course you feel protective of your material; that is natural. You’ve put so much into it; how could a stranger possibly understand and treat it with the respect it deserves?

Professional editors are accustomed to interacting with authors in a mutually respectful relationship. Editors have to make a living, and they would quickly find themselves unable to if they treated their clients in any way other than professionally and respectfully. A professional editor is more likely to serve your true interests in getting published than a friend or relative who likely knows little of “storytelling”, plot and character; and may side-wind you with inappropriate advice or platitudes. In fact, showing your work to a friend or relative may be the reason why you have decided that you “don’t like to be edited.” Before I was published, I once showed my work in progress to my husband, who was too close to the subject and its writer; he made very unprofessional remarks that were more damaging than helpful. If you go with a professional you will not have this problem.

Throughout history, authors have relied on their editors to be their sounding boards, to represent the eye and ear of the reader, and to help bring a viewpoint that can’t arise spontaneously in the author’s head. In the past, the traditional publishing house has typically provided this service. Many publishing houses now expect the writer to provide a manuscript that has already been edited. Indie and self-publishing scenarios leave the onus on the writer.

Two of the most common excuses that authors find for not engaging a professional editor include cost and venue.

I can’t afford an Editor: can you afford to put out a book for the world to see that is full of mistakes? If you aren’t serious enough about writing and publishing to invest in your career with good guidebooks, courses & workshops and coaching and editing, then perhaps you should rethink your career. No one would think twice about training and getting professional help to become a successful nurse or pilot. Writing is the same. For it to be successful, it requires investment. Especially if you are considering self-publishing.

Self-published author Dick Margulis reminds us that “Self-publishing is a business – the publishing business – and if you hope to succeed in it, you have to manage it like a business. You have to look at your skill set and decide which of the many tasks associated with publishing you are suited to doing yourself and which can be done more effectively and more economically by others. Your time has value, and you have to decide how it is best spent.”

It’s Just an E-Book: a common mistake, particularly with digitally published books, is the notion that because you haven’t invested in typesetting or printing you can fix the mistakes later. That is a poor notion. And a risky approach that smacks of laziness. Letting your readers find your mistakes for you is a poor show and will hurt your reputation as a writer (no matter who publishes you). With books, no matter what format, the first impression is critical. For some readers that may be the first and last time they meet you and your work. Make sure it counts. Word gets around pretty fast on the Internet. Ensure that it’s a good word.

So, now you want to find a good editor… Where can you find them?

Here, in Canada, most good professional editors belong to the professional editors association known as EAC (Editors Association of Canada). You can browse the association website for an editor’s profile with information.

Many good writers also freelance edit, like myself (see what I do as writing coach and editor under the Coaching/Teaching tab here). My Major Services Page describes my services in more detail.

Boardwalk on The Beach, Toronto (photo by Nina Munteanu)

Hiring an author/editor is a good fit, particularly if the author/editor writes in your genre interest. SF Canada, a professional writers organization in the science fiction and fantasy genres, is another good place to find author/editors in that genre.

I know and have worked with several excellent editors, including non-fiction, technical editors, fiction editors, etc. You can drop me a line if you are looking.

And, while you’re looking, check out my interview with Jennifer D. Foster of Boldface (Toronto Branch of EAC blog) On the Author / Editor Relationship and what makes a good editor.