WHY Do a Review
There are several reasons to provide an online review.
As a reader, you can offer a recommendation to your fellow readers on a writer whose work you like. You are doing that writer a BIG favor by providing the review; just by adding an additional voice to that book’s virtual shelf. Any voice is better than no voice at all. This is why I generally don’t do negative reviews: just by adding a review (good or bad) you are adding to the voices associated with that book. I prefer to concentrate on adding a positive voice to the conversation. I’d rather spend my time helping and supporting writers and works that I like than bashing works I don’t care for. So, if you like a writer / book, letting other readers know right where the book is selling is a very effective way to help.
Online reviews on Kobo, Barnes & Noble, and Amazon (primarily Amazon.com, but also Amazon.ca for Canada, and others throughout the world) are very useful and much appreciated by writers who you are reading and who want to keep writing for you. Goodreads (a primary book review and recommendation site) is another excellent site to place a review. It’s a free website for book lovers, who can feature their bookshelves, write reviews and rank books.
Reviews are one of the best ways to give back to the writers you wish to support. And, believe me, writers need that support! With Christmas coming around the corner, now is a prime time to get that review out that you’ve been thinking of doing to help your favorite writer or book. As a writer, if you aren’t writing reviews or making some recommendations on books and authors you like, you may wish to read my article on reciprocal altruism and the case of the vampire bat.
HOW to Do a Review
I think so many of us get into thinking that we must write a “book report” like the one we hated doing in high school. But a review—particularly a good one—is not a book report. It is not the same as a critique, which may go into depth about artistic interpretation and symbolism. A review for a bookseller, like Amazon, Kobo or Barnes & Noble, is a lot simpler and serves a different purpose.
A good review provides key information on how the book resonated—or didn’t—with you. It’s really not that hard to write. Here are some tips:
- A book review is NOT a plot outline. You don’t need to tell the potential reader all the ins and outs of the story. In fact, to get a good sense of the book, particularly if it is a non-fiction reference book, you don’t need to finish the book before you review it. What you do need to have done is read enough to have the book “speak” to you in some way.
- Reviews are about connection and resonation. What did you like most about the book or what bothered you the most? The best reviews have a balance of both positive and negative things. But they don’t need to. Are you glad you bought it? Why? Did you learn something? Did it change your perspective? How did it touch you? Would you buy more by the same author? Would you recommend it? And if so, why. Think of your fellow readers. In fact, that’s a good way to write the review:
- Write in a conversational tone as if you are describing the book to a friend you are recommending it to. You don’t need to get all technical or “literary” or use fancy or clever language. Write in the language that feels familiar to you. Remember, you’re writing to other readers.
- Just be honest. What’s the first thing that comes to you? Write from the heart: “I loved this book because…” Perhaps it’s the memorable main character. Or the rich setting and history. Or the incredible world. Or the imaginative idea and twists in the story. Or the unforeseen but appropriate end. Did the book linger with you? Tell us why.
- A book review can be short and work very well. I’ve seen a single under 10-word sentence for some reviews of my books. But those less than 10 words mean a lot, especially if they say: “Amazing wealth of information!” Or “A wonderful read.” Or “brilliantly written!” Short is direct and clean—like a poem—and distills your impressions down to an essence that will appeal to many. It will more likely be read in a sea of longer reviews. See examples in Figures 1, 2, and 5.
- Combine this with a good title and you have a very powerful statement. I’m talking about the space that Amazon also provides for a “title” to your review (see examples in Figure 1 and 3), which appears at the top in bold and is, therefore very prominent. Be mindful of this title as readers may skim through these and use them alone to gain a sense of the reviews. Think of it as a one-line book tag, a distillation of how you felt about the book (e.g., This book changed my perspective on water; I want to be her when I grow up), or who you are, even (e.g., Limnologist Recommends…)
- Ranking a book is useful. Most bookseller and book review sites include a place for you to rank the book, without even needing to put in a written review. These all help a reader sense the book’s popularity. You can also help by “liking” other people’s reviews, helping to give them importance.
Where to Review
I’ve already mentioned the main sites that either sell books online or talk about books. The major bookstore sites include: Amazon, Kobo, Barnes & Noble, and Indigo. There are many other online booksellers, but the ones I mentioned will get to the most readers; so, your review will serve its purpose more powerfully there.
Just a note here about Amazon: I’m a Canadian and my books sell on Amazon.ca as well as on Amazon.com (in the USA). My books also sell in Japan, Australia, UK, Germany, France, Spain and Italy, just to name a few countries. Each of these countries is represented by its own Amazon online store (like Amazon.ca for Canada). If you write a review on Amazon.ca, it will only show up on Amazon.ca. If you write a review on Amazon.com, it will show up on all the other Amazon sites (see Figure 1). Generally, it’s best to write your review on the site from where you bought the book; but, this isn’t a hard and fast rule. I’ve bought a book on one Amazon site and written a review on another.
Goodreads is one of the best book review sites, given its popularity and large, diverse and active membership. Goodreads readers—and their authors—take books seriously. But even there, reviews can vary from extensive to a few sentences as shown in these reviews for my writing guide “The Fiction Writer” (Figure 5), and in Figure 2 for “The Last Summoner.”
What Reviews Look Like
I’ve included throughout this article examples of reviews for my various books which show you a range of style and impression—both positive and negative. Writers do want an honest review. Yes, we’d rather see all positive reviews. But the negative review has its place, the very least, to demonstrate to readers that the critique forum is objective and unbiased and embraces free expression.
Notice that Goodreads embraces a platform that shows a combination of review and rank, which works very well (see Figure 2). Also, notice the Goodreads ranks for my first novel, “Darwin’s Paradox” in Figure 4, which represent a healthy range from 1 to five stars. Figures 6 and 7, below, demonstrate the full range of reviews a single book can get, in this case for the first book, “Outer Diverse”, of my space adventure trilogy, “Splintered Universe”.
So, have fun writing your review; but go and write it!