Amazing Cover Art, Part 2: Anne Moody and Costi Gurgu

September 2, 2018May 30, 2019 / thealiennextdoor / Leave a comment

The cover for Nina’s upcoming writing guide: illustration by Anne Moody; typology & design by Costi Gurgu

In my article “Should You Judge a Book by its Cover”, I wrote about the importance of cover art for book sales and to maintain integrity and satisfaction with the story inside. In the article, I pointed out that, “If you don’t know the author of the book, the nature—and implied promise—of the cover becomes even more important. If the book does not deliver on the promise of the cover, it will fail with many readers despite its intrinsic value. A broken promise is still a broken promise. I say cover—not necessarily the back jacket blurb—because the front cover is our first and most potent introduction to the quality of the story inside. How many of us have picked up a book—intrigued by its alluring front cover—read the blurb that seemed to resonate with the title and image, then upon reading our cherished purchase been disillusioned with the story and decided we disliked it and its author?”

Cover art provides an important aspect of writer and publisher branding. Cover artists understand this and address the finer nuances of the type and genre of the story to resonate with the reader and their expectations of story. This includes the image/illustration, typography, and overall design of the cover. A cover for a work of literary fiction will look quite different from a work of fantasy or romance. Within a genre, subtle qualities provide more clues—all of which the cover artist grasps with acute expertise.

I’ve been fortunate in my history as a professional writer to have had exceptional art work on the books I’ve written or collections and anthologies I’ve participated in (see the mosaic below of many but not all the covers my work has been associated with).

For most of my books, my publisher provided me with a direct link to the cover artist (e.g., Dragon Moon Press, Edge Publishing, eXtasy Books, Liquid Silver Books, Starfire, Pixl Press) and I retained some creative control. I even found and brought in the cover artist for projects I had with Pixl Press.

Anne Moody and Pixl Press

Anne Moody working on her next painting

I met Anne Moody at the environmental consulting firm where I worked after leaving the University of Victoria. I’d taught limnology (the study of freshwater) for several years at UVic, then I joined the Vancouver firm as an aquatic ecologist and environmental consultant. That’s where I met fellow ecologist, Anne. Anne is a plant ecologist who has worked with federal and provincial governments on reclamation and restoration projects. She’s designed and planted marshes throughout the world and has taught at university in her field of expertise.

Anne wasn’t painting then. She started long after we parted our ways—she to a government job and I to a teaching job at The University of Toronto. However, as she mentions in her short bio, Anne has been drawing and painting since childhood—just like me. The difference is that she has come back to the fine arts with an eye for compelling imagery. Using her science knowledge and discipline to work with light, texture and form, Anne creates works of stunning originality that resonate with rugged landscape and with those who belong to it. Her work is, needless to say, fetching for a book cover!

When Pixl Press started looking for suitable cover artists to rebrand my writing craft series, I showed some of Anne’s work to the director Anne Voute. Pixl Press had already worked with Costi Gurgu and we liked his work. The result of Anne’s illustrations and Costi’s typography and design was a series of stunning covers that branded my books with just the right voice.

The Alien Guidebook Series, of which two books are out so far (The Fiction Writer: Get Published, Write Now! and The Journal Writer: Finding Your Voice) was designed by Costi with a guidebook brand that would stand out, yet showcase the natural British Columbia landscape art by Anne that I felt strongly connected to. Anne’s cover art for The Journal Writer is one of several studies of Toquart Bay, BC.

Anne’s illustration for The Fiction Writer (a painting of Knutsford, BC) actually represents the second cover. The Fiction Writer was originally released in May 2009 and the cover portrayed a spiral galaxy—beautifully designed by Virginia O’Dine. The cover overly stressed my science fiction background and did not give a balanced portrayal of the guidebook, which addresses any fiction—not just science fiction. Anne’s portrayal of a field in Knutsford was deemed better suited to a new branding for the series.

I am currently researching and writing the third guidebook in the series—a reference on world building and use of ecology in story—The Ecology of Story: World as Character.

I visited Anne at her ranch near Vanderhoof, B.C., to discuss a cover. Between chores on the 100-acre ranch, gourmet meals from local produce, and lively political discussions over generous amounts of wine—we spent the entire weekend looking over and evaluating Anne’s pieces as potential cover art. Anne had so many good pieces, I became confused with what would work best.

Nina-sedgefield at Annes-closest2 copy 2

Nina stands in Anne’s sedge marsh

Finally on the last day, we stumbled on the perfect one: a painting Anne had done of a photograph her daughter had taken during a wildfire in northern British Columbia. Anne had stylized the photo into its own narrative that was compelling. My publisher was excited by it. We expect Pixl Press to release The Ecology of Story in late 2019.

Anne’s art work for the cover of Natural Selection: A collection of short stories had originally resonated with me when she had first shown me the original painting at an art show on Vancouver Island. Called Mere Tranquility, her acrylic and oil painting uses shades of aqua, green, blue and yellow to convey a small pond during a quiet summer day. She’d captured the elusive dance of light and water perfectly. I was reminded of the genius of Monet. Anne was delighted to let us use it. Pixl Press commissioned Gurgu to design the cover; his minimalist clean design was pure genius.

The cover for Natural Selection remains one of my favourite covers of all time. And it just so happens that the cover art and design solidly portray the tone and content of the stories within. Bellisima!

Anne Moody painting en plein-air

Anne Moody is a celebrated Canadian artist and plant ecologist. She worked with the British Columbia provincial government in their Department of Environment and now consults for her own company. She has been drawing and painting since childhood and won her first award at a “Painting in the Parks Program” when she was nine.

“I consider myself a realist, strongly tempted by abstract elements wrapped in story,” says Anne. “The images that speak to me are scenes that convey meaning beyond superficial beauty. My compulsion to paint takes charge when an image embedded in my memory will not allow me to rest until I promote it to canvas. My choice of medium, water-colour, acrylics or oil, is dictated by the nature of the image.”

All Nina Munteanu books can be found on most Amazon sites.

Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books. Nina’s recent book is the bilingual “La natura dell’acqua / The Way of Water” (Mincione Edizioni, Rome). Her latest “Water Is…” is currently an Amazon Bestseller and NY Times ‘year in reading’ choice of Margaret Atwood.

Nina Delivers Words and Worlds at WWC

August 26, 2018March 30, 2020 / thealiennextdoor / 2 Comments

Smoky sun overlooking Rockies (photo by Nina Munteanu)

I recently travelled from Vancouver with Pixl Press director Anne Voute through the smoky Rockies to the 8th ‘When Words Collide’ writers festival in Calgary. The festival was held August 10-12, 2018 and brought together just under a thousand readers and writers in multi-genres to attend presentations and panels on writing and publishing.

The three-day writers’ festival ran a 10-track program that included informative panels, Blue Pencil Café, Editors Speed Mingle, pitch sessions with agents and publishers, and challenging workshops.

Selling books at Myth Hawker

My books were on sale in the Merchant’s room at Sentry Box (a local Calgary bookstore) and Myth Hawker Travelling Bookstore. By the third day, Myth Hawker sold all available copies of Water Is…

I participated in panels, Blue Pencil Café, Editors speed mingle and several presentations and workshops:

You Oughta Be in Audio: a discussion between me and audiobook narrator and producer Dawn Harvey on the making of the audiobooks for The Splintered Universe—now available in three formats, print, ebook, and audiobook. While paper sales dwindle, audiobooks continue to be the fastest growing segment of the publishing world with sales increasing by 30% year over year for the past decade.

World As Character: a presentation on creating a world with meaning. In most science fiction and fantasy, the world that we create is often very different from our own; in speculative fiction it’s often very similar; in contemporary fiction it is virtually the same. In all cases the world you build should embed in your story with layered metaphoric meaning. Nina Munteanu will discuss how to build a world that interacts with character to inform greater meaning in story.

I also networked my writing community for world examples to use in my Alien Guidebook on world building: “The Ecology of Story: World as Character.” Anticipated release by Pixl Press of this third guidebook in the Alien Guidebook series is Summer of 2019. In keeping with the branding of the series, artist Anne Moody is providing the cover illustration and Costi Gurgu the cover design for The Ecology of Story. Covers for the previous two books were also done by Anne and Costi.

‘Everyday Hero’ by Anne Moody

Earlier in the month, I travelled north with the Pixl Press director to Anne’s ranch in Vanderhoof to requisition a cover from her for the guidebook. After days of discussion and “show and tell” and after several pieces of art were tentatively selected, Anne pulled out a piece that stopped our search dead. ‘Everyday Hero’ depicts a lonely firefighter, trudging in the burning forest, tired gaze to the burning crown of a tree. Considering the subject matter and our world today, we thought this was perfect for my book.

cover design by Costi Gurgu, illustration by Anne Moody

Depicted in shades of blue, charcoal and brilliant red, the cover contrasts and harmonizes well with the brand typology and cover design by Toronto graphic artist Costi Gurgu.

Nina Munteanu is an ecologist, limnologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

Nina Munteanu Interviewed by Simon Rose on Fantasy Fiction Focus

July 14, 2018March 30, 2020 / thealiennextdoor / Leave a comment

On Fantasy Fiction Focus Nina Munteanu discusses with author Simon Rose about the writing process, the emerging hybrid publishing industry, the importance of branding yourself as an author, and what can authors do to successfully market themselves and their writing. She and Simon discuss the writing community and the importance of conventions and festivals for aspiring writers.

The interview was done in 2015 but what Simon and Nina discuss remains topical and germane.

New Directions in Self-Publishing: A Discussion by Writers and Editors

May 19, 2018March 31, 2020 / thealiennextdoor / Leave a comment

I was recently invited by Editors Toronto and the Toronto chapter of PWAC to participate in a panel (co-sponsored and hosted by UofT’s Creative Writing Program) exploring the current state of self-publishing and the publishing industry in general. I was one of four professionals whose work has involved all facets of the industry from POD, hybrid models, and ebooks to crowdfunding and writing communities.

The four speakers included:

Meghan Behse, the president of PubLaunch Inc., a new online marketplace and crowdfunding platform where writers, readers, and publishing professionals join forces to get books published. In her role as publisher, she steered Iguana through a new world of digital and print-on-demand publishing while experimenting with unique royalty arrangements and funding models, including crowdfunding. Behse talked about how PubLaunch is using emerging technologies to help overcome the obstacles writers continue to face in the self-publishing industry.

Nina Munteanu, an experienced editor of traditionally published and self-published books, and an award-winning author of eight novels, including Darwin’s Paradox and The Splintered Universe Trilogy. A frequent contributor to Amazing Stories and the current editor of Europa SF, Munteanu teaches writing at George Brown College and the University of Toronto and has also published short stories, essays, and non-fiction books. Her latest book is Water Is…The Meaning of Water, a scientific study and personal journey as limnologist, mother, teacher, and environmentalist. Munteanu provided an overview of the industry—including use and misuse of terms—then spoke about evolving professional standards in self-publishing, and what these changes mean for writers and editors.

Stephanie Fysh, a Toronto-based freelance editor of independent authors in a variety of genres, including fantasy, science fiction, YA, romance, and erotica, and the former chair of Ryerson University’s Publishing program. She works with hybrid publishers on projects that range from harrowing memoirs to comedy, and still enjoys a textbook project that she can learn something from. Using her own experience as example, she talked about what self-publishing authors look for in an editor, and how that differs from the roles built into traditional or hybrid publishing.

Mark Leslie Lefebvre, the author of more than a dozen traditionally published and self-published books, a professional speaker, a digital publishing advocate, and a bookseller with more than a quarter century of experience. Lefebvre explained what prompted him to self-publish “ten years before any self-respecting writer would admit to such a foul thing.” And he’ll tackle the big-picture questions: “What is currently wrong with self-publishing, and how can we work together to fix that?”

I started the panel discussion with an overview of the publishing industry from traditional to indie to self-publishing. I overviewed five main publishing models and discussed advantages and disadvantages depending on needs and perspectives of the writer. A few advantages of self-publishing include: 1) getting a book to market more quickly than through the traditional publishing path; and 2) having more control over the end product.

The downsides in self-publishing arise from the same: 1) getting a book to market more quickly may seduce writers to compromise the lengthy process of perfecting their work (provided by editors, layout and cover artists) to put something out before it is ready; and 2) having more control also means more responsibility borne by the writer (the need to understand more in book production and marketing than a writer in the traditional process needs to). Another important disadvantage to self-publishing lies in more restricted distributing, marketing and exposure.

In my talk, I emphasized that while the current industry is providing great opportunities, with these come great responsibilities.

Authors and editors are currently facing a sea of possibilities. New directions, models, collaborations and structures face us as the publishing industry morphs into something new. Self-publishing and hybrid-players are at the forefront of that evolving tide of new publishing. And it’s very exciting!

Suzanne Bowness of PWAC Toronto provided a good summary of the panel discussion on PWAC’s blog Networds, and shared by the Editors Toronto blog Boldface. Editor and publishing consultant Michelle MacAleese who attended the event made these observations:

Many in the biz draw a distinction between self-published authors and hybrid-published authors; both are “independent,” but the self-published authors are a special breed, who *are starting to understand art and business and (usually) gladly develop proficiency in all the technical and administrative details of the process.
Not surprisingly, options for authors continue to change rapidly. What worked best in 2011 is irrelevant today. Many quality companies offer publishing services and hybrid publishing deals. (Many companies will pretty much just steal your money. One must read up before signing up. *Research is paramount)
The best publishing option for e-only genre fiction won’t be the same as for a debut hardcover business book. It’s a wide world of independent publishing.
Authors: If you don’t love technical things (formatting ebooks, working Amazon’s categories, tweaking descriptive copy), you probably won’t enjoy starting a publishing house of one.
Editors: Working with self-published authors is a specialty and those editors who are good at taking on that relationship and guiding the process are worth their weight in gold. (Isn’t it about time we begin to mentor each other in why this kind of author-editor relationship is unique, and how it borders on the agent role at times? *This is a great opportunity for editors willing to evolve and grow.)
Editors who already specialize in working with self-published authors: Let’s talk about how to partner with reputable publishing services companies as well as with other independent designers and book marketing professionals to launch great self-published books that sell! This point was just touched upon in the panel and is still evolving; again, editors are uniquely positioned as author-consultants to play key roles in new networks of independent professionals in the publishing industry. *italics throughout are mine

A few years ago, I gave a talk at Editors Toronto on the industry from the self-publishing author and freelance editor’s perspective. It remains highly relevant today, given that it spoke to the changing face of publishing and what it means for editors and writers. Editors learned about self-publishing and indie publishing, publishing myths, and imaginative ways to find new editing opportunities:

“Self-publishing used to be a scar; now it’s a tattoo.”–Greg Cope White

What Did You Do Before You Were Famous…?

April 29, 2018March 31, 2020 / thealiennextdoor / Leave a comment

Vancouver Central Library (photo by Nina Munteanu)

So, you’re a famous author now…

You’ve published several books and they sold more than a dozen copies each. In fact, a few have been translated and are in second printings. You’ve received some recognition and awards and a bazillion nominations. You’ve landed some speaking engagements with writing and reader groups and a movie producer is soliciting a treatment from you. You have a following…Fans who “stalk” you at the writer conventions you participate in. Fans who want to co-write the sequel to your current bestseller with you, because they understand your universe—and your characters—so well. You discover that some fans have gone ahead and written fan-fic about your main character and universe on the Internet—a sign of adoration. Really.

But you weren’t always famous…

Neither was John Steinbeck, Ursula Le Guin, J.D. Salinger, Harper Lee or J.K. Rowling…

When did the transition occur for them? It’s not that easy to peg and it isn’t that obvious. This is partly because, it depends on each writer’s own criteria for success and fame. Particularly given that many writers aren’t, in fact, seeking fame, per se.

However, what every career writer wants, which often comes alongside fame is this: autonomy and the ability to write for a living without having to sneak it in at midnight after you’re finished your “real” job.

No one is “born” a writer; most of us start out doing something else to make a living. In the meantime, we work hard on what we love and what feeds our souls and our passion for storytelling. We assiduously write on stolen time and submit queries and letters. We do research and marketing. We write drafts, do revisions, attend classes and read books. All hoping to eventually write full time.

Let’s look at the humble roots of some famed writers and what key moment signified their move into the light of career novelist:

J.K. Rowling was an unemployed single mother on public assistance when she wrote the first book. The book was rejected by over a dozen publishers before a small British publisher, Bloomsbury, said yes.

John Steinbeck worked through many odd jobs before earning enough to work as a full time writer. His day jobs included: apprentice painter, fruit picker, estate caretaker and Madison Square Garden construction worker. He also ran a fish hatchery in Lake Tahoe and did guided tours there.

Margaret Atwood worked in a coffee shop. She says her first job experience was NOT ideal: She had to deal with a difficult cash register, a rude ex-boyfriend who would come by just to stare at her and barely tip, and fellow employees who were definitely not friendship material.

Before his writing career blossomed, William Faulkner worked for the postal service, as postmaster at the University of Mississippi. In his resignation note, he summarized the struggle of art and commerce faced by most authors: “As long as I live under the capitalist system I expect to have my life influenced by the demands of moneyed people. But I will be damned if I propose to be at the beck and call of every itinerant scoundrel who has two cents to invest in a postage stamp. This, sir, is my resignation.”

In a 1953 interview, J.D. Salinger shared that he had served as entertainment director on the HMS Kungsholm, a Swedish luxury liner. He drew on the experience for his short story “Teddy”, which takes place on a liner.

Ursula Le Guin struggled initially to be published in the mainstream fiction world, but her first three novels, Rocannon’s World, Planet of Exile and City of Illusions, put her on the sci-fi map.

An accomplished tenor, James Joyce made money singing for his supper before his work was published.

Harper Lee worked as a reservation clerk for Eastern Air Lines for several years, writing stories in her spare time. A windfall came when a friend offered her a Chirsmas gift of one year’s wages and one year off to write whatever she pleased; she wrote the first draft of “To Kill a Mockingbird”.

Stephen King was a janitor for a high school as he struggled to get his fiction published. His time wheeling the cart through the halls inspired him to write the opening girl’s locker room scene in “Carrie”, his breakout novel.

Kurt Vonnegut managed Americas first Saab dealership in Cape Cod during the late 1950s, a job he joked about in a 2004 essay, “I now believe my failure as a dealer … explains what would otherwise remain a deep mystery: why the Swedes have never given me a Nobel prize for literature.”

When Virginia Woolf’s brilliant novels failed to find a publisher, she and her husband Leonard bought a printing press and set up their own publishing compay Hogarth Press in their living room. They published Woolf’s masterful novels, such as Orlando and To The Lighthouse, as well as T.S. Eliot’s The Waste Land, among other classics of the era.

T.S. Eliot worked as a clerk for Lloyds Bank of London. During that time, he composed “The Waste Land”.

Franz Kafka served as the Chief Legal Secretary of the Workmen’s Accident Insurance Institute. Obviously.

Douglas Adams was a bodyguard. Even published authors often have to work other jobs to make ends meet, and The Hitchhiker’s Guide to the Galaxy author Douglas Adams was no exception: At one point, he served as a bodyguard for a wealthy Arabian family while he wrote for radio shows and Monty Python. Good writers are good multitaskers!

James A. Michener was a teacher before writing only at age 40. He Michener is notable more for his output than his age. The Tales of the South Pacific author (whose Pulitzer Prize-winning book would later be adapted into a Broadway musical) wrote a staggering 40 books after the age of 40—nearly a book a year—after spending much of his life as a teacher.

Before he wrote 1984, George Orwell served as an officer of the Indian Imperial Police in Burma, where he was known for his “sense of utter fairness.”

On Censorship and Intellectual Freedom…

November 5, 2017October 30, 2017 / thealiennextdoor / Leave a comment

“He that would make his own liberty secure, must guard even his enemy from opposition: for if he violates this duty he establishes a precedent that will reach to himself. ”— Thomas Paine, Dissertation On First Principles Of Government

What Is Intellectual Freedom?

Intellectual freedom is the right of every individual to both seek and receive information from all points of view without restriction. It provides for free access to all expressions of ideas through which any and all sides of a question, cause or movement may be explored.

Why Is Intellectual Freedom Important?

Intellectual freedom is the basis for our democratic system. We expect our people to be self-governors. But to do so responsibly, our citizenry must be well-informed. Libraries provide the ideas and information, in a variety of formats, to allow people to inform themselves.

Intellectual freedom encompasses the freedom to hold, receive and disseminate ideas.

What Is Censorship?

Censorship is the suppression of ideas and information that certain persons—individuals, groups or government officials—find objectionable or dangerous. It is no more complicated than someone saying, “Don’t let anyone read this book, or buy that magazine, or view that film, because I object to it! ” Censors try to use the power of the state to impose their view of what is truthful and appropriate, or offensive and objectionable, on everyone else. Censors pressure public institutions, like libraries, to suppress and remove from public access information they judge inappropriate or dangerous, so that no one else has the chance to read or view the material and make up their own minds about it. The censor wants to prejudge materials for everyone.

How Does Censorship Happen?

Censorship occurs when expressive materials, like books, magazines, films and videos, or works of art, are removed or kept from public access. Individuals and pressure groups identify materials to which they object. Sometimes they succeed in pressuring schools not to use them, libraries not to shelve them, book and video stores not to carry them, publishers not to publish them, or art galleries not to display them. Censorship also occurs when materials are restricted to particular audiences, based on their age or other characteristics.

Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

Who’s Your Audience and Why Should You Care?

December 28, 2016April 4, 2020 / thealiennextdoor / Leave a comment

The Beaches, Toronto (photo by Nina Munteanu)

The artistic process, whether painting or prose, is admittedly the child of self-expression. The long-standing image of the artist cloistered in her studio—hunched over a writing desk or standing before a canvas to create from the depths of his/her soul—is surely a truism. Artists create from the heart; we dive deep inside our often-tortured souls and closeted past to draw out the universal metaphors that speak to humanity and share—

Ay, there’s the rub. For to share is to have a dialogue and to have a meaningful dialogue is to demonstrate consideration of the other. Somewhere in that journey that began with self, others entered. It is, in fact, something of a paradox and a conundrum for many artists. One that has challenged the artistic community for centuries. It is also why many artists have relied on agents, benefactors, and advocates to effectively communicate, target — and even interpret—their often abstruse “message” to appropriate audiences.

Purists will tell you that a true artist need not consider her audience; because her self-expression naturally finds relevance with the culture and zeitgeist from which she writes through universally understood metaphor: her story is their story.

But is that enough?

I suppose it finally comes down to whether you are interested in sharing. I don’t know any published authors who don’t wish their books to sell. Every storyteller needs an audience to connect with and engage. That is ultimately what good storytelling does: engage, connect, rouse emotions and evoke empathic feelings. Make an impact.

Does identifying and targeting a specific audience result in more satisfied readers and ultimately better sales? Of course it does. The more you—and whoever is helping you market your work—know about your audience, the more likely you are going to attract them to your book, convince them to buy it and ultimately connect with them through story.

That’s the irony of art: it is a treasure that is created out of the depths of solitude but ultimately brought into the light and shared with the world. For your art to have impact, you must know and understand your world.

Knowing your audience will affect every aspect of your book project. It will help determine:

What your story is about and how you write it (e.g., language, “voice” or personality, narrative style, tone or mood/attitude, characters, setting and theme, even length)
What genre and sub-genre(s) it lies under
The look and tone of the cover and blurb (one that matches the story and its audience; I previously wrote about book jacket blurbs and book covers )
All aspects of promotion, including the language and images you use, where you direct your marketing and how (e.g., medium, timing, etc.)

For your work to succeed, it’s important to consider the following:

Write to the audience’s expectations (given the promise of your work): success of stories with readers will rely on the alignment of expected story structure, tone and endings. My romance SF therefore reads differently from my hard SF in so many ways.
Write to the understanding level of your intended audience: how and what I write for my hard science fiction audience (with expectations on accurate and intelligent exploration and extrapolation on science) is different from the style I use for my historical fantasy. This will include “voice”, language and use of specific vocabulary, terms and concepts, sentence structure and pace.
Write with the knowledge of your relationship to the reader: how will you gain their empathy and buy-in to your story? This will depend on the genre of your work and expectations of its associated readership.

Understand Your Audience

Who is going to read your work? To what age group to they belong? What culture and sub-culture? What gender(s)? What education and intellectual capacity? Economic status? What regions? What political leanings? Prejudices and beliefs? What knowledge-base? For instance, you wouldn’t use a lot of multi-sylabic latinisms in an action thriller; but you might in a literary fiction or even high fantasy. If you research and create a profile of your intended reader, this will help you identify who you are writing to. “Knowing or anticipating who will be reading what you have written is key to effective writing,” says SkillsYouNeed.com.

It isn’t enough to know who is reading, but why they are reading your writing. Ask yourself these two questions:

Who do I want to read this? Who are you writing for? They are your primary audience; the ones you will truly resonate with your story; they will be your fans: who are they?
Who else is likely to read this? This is your secondary audience, readers who may not necessarily read your genre but are interested in the issues or premise of your story or will appreciate how you’ve handled it in your story: who might they be?

Writers are Solopreneurs

In his 2014 article in Forbes, Jayson DeMers shares that: “Market research was once the purview of only big companies. If you weren’t a Fortune 1000 brand, investing in any form of customer research was outside the scope of what many businesses could afford. Today, advances in market research technology have opened a whole range of services to even the smallest businesses. Small enterprises and solopreneurs routinely test ideas before they take them to market, saving tens of thousands of dollars and years of time developing products and services that fall flat with the market.”

Given the current publishing paradigm—which offers less and less to the author, writers are now more than ever required to understand their audience, given their need to be solopreneurs, succeeding on their own know-how, rather than relying on some marketing department that no longer exists.

To know your audience is to know your story better.

A previous version of this article was published in the Clarion Foundation blog and presented by Lynda Williams.

The Writer-Editor Relationship, Part 2: Five Things Writers Wish Editors Knew—and Followed

May 25, 2016April 4, 2020 / thealiennextdoor / 5 Comments

Cedar log (photo by Nina Munteanu)

In my previous article, “The Writer-Editor Relationship, Part 1: Editors Preparing Writers,” I focused on clarifying expectations between editors and writers from the editor’s point of view. Part 2, this article, focuses on this same relationship from the writer’s point of view.

Clarity of expectation, honesty, and mutual respect are key features in a productive and successful writer-editor relationship. Writers expect editors to inform them if their expectations are out of line, and writers rely on editors’ honesty and transparency to let them know if they are comfortable with the task being asked of them. This, of course, is predicated on the editor’s full understanding of what that task is; again, it is the responsibility of the editor to determine the scope of work from the author—just as a doctor will ask key questions to diagnose a patient. If an editor has reservations, caveats, or limitations with the project, these should be shared upfront. Honesty is always best, and it should start right from the beginning so that mutual respect is cemented.

Below is a list of five things that writers wish editors knew—and followed.

Edit to preserve the writer’s voice through open and respectful dialogue

Losing your voice to the “hackings of an editor” is perhaps a beginner writer’s greatest fear. This makes sense, given that a novice writer’s voice is still in its infancy; it is tentative, evolving, and striving for an identity. While a professional editor is not likely to “hack,” the fear may remain well-founded.

A novice’s voice is often tangled and enmeshed in a chaos of poor narrative style, grammatical errors, and a general misunderstanding of the English language. Editors trying to improve a novice writer’s narrative flow without interfering with voice are faced with a challenge. Teasing out the nuances of creative intent amid the turbulent flow of awkward and obscure expression requires finesse—and consideration. Good editors recognize that every writer has a voice, no matter how weak or ill-formed, and that voice is the culmination of a writer’s culture, beliefs, and experiences. Editing to preserve a writer’s voice—particularly when it is weak and not fully formed—needs a “soft touch” that invites more back-and-forth than usual, uses more coaching-style language, and relies on good feedback.

An editor colleague of mine consistently accompanies her edits with the question, “Does this change preserve your meaning?” This prompt both focuses on “voice” and reminds the writer that the editor is considering it, which fosters a nurturing environment of mutual respect. Editors who are not familiar with working with writers in the early stage of their careers may wish to defer to one who is more experienced.

Editors also need to consider how the author’s narrative voice harmonizes with the standard in the author’s targeted genre and niche market. Pursuing respectful and open dialogue about how the author’s voice fits or doesn’t fit that standard is another responsibility of a good editor and one an author will come to rely on—particularly early on in their career.

Understand—and embrace—the market and genre of your writer

Writers are often told to write what they know. This edict applies equally to editors: edit what you “know” and understand. Each form of writing—from literary and genre fiction to journalism, the memoir, and technical writing—encompasses an overall style, culture and vision, associated language, and even “jargon” that is important to understand to succeed with readers. Even writers who subvert the trope need to first understand what they are subverting, and so does the editor.

I write and edit science fiction and fantasy. I do it very well, because I have a passion for it and I intimately understand its world and language, including where the boundaries lie and where the risks—and sublime nuances of originality—also lie. I worked as a scientist for over 20 years and have published papers in peer-reviewed journals, so I am comfortable editing technical and scientific papers. I live that world. On the other hand, I do not read, nor do I understand or care for, the horror fiction genre. Not only would I do a lousy job editing a work of horror, but I wouldn’t provide the discerning editorial advice to best place that work in the horror market. It is in the area of market niche that one editor will shine over another based on their familiarity with, and current activity in, that industry sector. This is ultimately what writers are paying for: the multi-layered understanding of the editor that comes with a full embrace of that world.

Editors should ensure a good fit and the best chance for success by not taking on work in a genre with which they are neither familiar nor comfortable. Think of the author. Which leads me to the next point:

Be honest and practice moral integrity: Don’t take on a writer’s work unless you like and believe in it

When I was starting out as a writer with my first novel, I shopped it around to many agents, hoping for representation. While the book was eventually published with great success, many agents had rejected it. Literary agents take on clients and shop their books to publishing houses. They usually charge a percentage of the take and are not paid (if they are good agents) until the book is sold to a publishing house. Payment, therefore, is predicated on success. In many cases, an agent would respond with good things to say about my first manuscript but would not take it on, citing this common phrase: “It just didn’t excite me enough.” I was initially puzzled by this response. If they liked it, why didn’t they take it on? But “I like” isn’t the same as “I’m excited.” I soon realized the importance that excitement played in the agent’s business. They were my advocate, after all. If they weren’t eager about the book, how could they sell it to someone else? And if they couldn’t sell it to someone else, how could they get paid?

While the editor is usually paid up front and/or upon deliverable, they fulfill a similar role: that of advocate. If an editor takes on a writer’s work without enjoying it or believing in it, they are much less likely to do a good job. And both lose when that happens.

When we just do a job for the money and not for the passion of doing something well, we run the risk of losing on all fronts. We run the risk of being dishonest in our assessments and then doing a shabby job. And then losing our reputation. Be an advocate and be honest; sometimes, that means saying “no” to a project and explaining why. The writer will benefit and will thank you for it—if not right away, then eventually.

Edit professionally and appropriately to promised deliverable

In my capacity as writing coach, I have met with several writers who have complained that their work had been insufficiently or inappropriately edited. This can occur for several reasons: (a) lack of time; (b) incompetence; or (c) inappropriate match-up.

Lack of time

As a writer, I once experienced an insufficient copy edit by a freelance professional editor. In fact, this particular editor was a good editor and had impeccably edited a previous work of mine. When I submitted my “edited” work to a beta reader, he pointed out many places that my copy editor had missed. A few is OK, but she’d missed many. From subsequent correspondence, I deduced that my editor had been overrun with other projects and had skimmed mine a little too fast. Unfortunately, this was unacceptable, given that I’d agreed to pay her a professional rate for a specific deliverable: a copy-edited, proofed, and publication-ready manuscript.

The ultimate message here for editors is, don’t take on a writer’s work and make promises of delivering until you know what you’re getting into and know that you can do it in the time you suggested. Honesty is best here. If you are too busy to meet the specified deadline, say so and refer the writer to another respected editor if they can’t wait. And don’t worry about “losing” the client—you haven’t. But that editor I mentioned in the previous paragraph did.

Incompetence

Unfortunately, most editors who are incompetent are unaware of it. One of my professional writer-editor colleagues at SF Canada invoked the Dunning-Kruger Effect (“at a certain point, people who really don’t know something don’t know that they don’t know it”) to share her story of what passes for editorial input in “an age of homonym errors.” She suggested that some self-appointed editors are convinced they have significant skills but allow a large error rate.

This is where organizations like Editors Canada become invaluable. Editors Canada certifies editors for skills in various editing fields and forms (that is, structural-, stylistic-, and copy editing and proofreading). If you are a professional editor with certification, ensure that you make this known to the writer; many writers not only don’t understand the various editing forms (for example, copy editing vs. structural editing), they also don’t necessarily recognize competence until after the job is done—when it’s too late.

Inappropriate match-up

This is similar to point 2, which talks about matching writer and editor through genre and market. A good fit also includes temperament, schedules, communication style, and other considerations that will affect the editor-writer relationship and the natural progress of the project. As editor, I have encountered a few clients whose communications with me created tension and misunderstanding. We mutually agreed to terminate our arrangement early on, which saved much tension and grief. The transparency of the relationship allowed us to recognize the mismatch early on and attend to it before it became problematic and wasted both our time and efforts.

Keep the relationship—and language—professional and respectful

Without necessarily expressing this, the majority of writers—particularly beginning writers and, by default, indie/self-published writers—seek a professional editor who will treat them with respect. What this translates into is the use of professional language, tone, and behaviour. Writers aren’t looking for an editor to be their “friend.” Writers are also not looking for a professional editor to validate their work or them as people. Writers seek professional editors to give them honest and helpful advice that will help them create the very best work they can for eventual publication.

Simple. Not so simple.

As an editor who is also a writer (who gets edited a lot), I provide rationale as much as I can for the suggestions I make to writers. This helps establish and maintain a respectful and collaborative relationship between author and editor through the use of professional language, tone, and behaviour. Think of it as a doctor-patient relationship; I’ve dropped doctors like hot potatoes who are not willing to sit with me as an equal and discuss their prognoses. I want to know why, and ultimately, it’s my decision. The editor is an expert, but so is the writer.

The writer-editor relationship is foremost a professional one. As an editor, I feel it is my duty to promote integrity and respect with the writer, and this hopefully within a safe and nurturing environment for the achievement of mutual excellence.

This article was copy edited by Nicole North.

The Writer-Editor Relationship, Part 1: Editors Preparing Writers

April 27, 2016April 4, 2020 / thealiennextdoor / 1 Comment

Spalting patterns on decaying log (photo by Nina Munteanu)

As indie publishing soars into new heights and successes, writers are looking more and more to freelance editors to help them create works of merit that will stand out in the market. Whether this process is seamless and productive or fraught with difficulties relies on the relationship established between editor and writer—at the outset and throughout.

The writer-editor relationship—like any relationship—works best when communication between parties is transparent and clear. What ultimately drives misunderstanding—or its corollary, harmony—is “expectation” and how it is met. Clarifying expectations on both sides is paramount to creating a professional and productive relationship with few hitches.

Realizing Expectations

Indie authors often come to editors with unclear and, at times, unreasonable or unrealistic expectations on services. Many writers know very little about the kind of editing we do and the different levels of effort (time and associated fee) required. They do not understand the difference between “copy-editing” and “structural editing”, particularly as it pertains to their own work. In fact, many indie writers don’t even know what their MS requires. This is because of two things: 1) they can’t objectively assess their own work, particularly in relation to market needs; and 2) many authors have not sufficiently considered their “voice” or brand and matched it to a relevant target market. Both of these will influence how the writer comes into the relationship and the nature of their expectations.

It is best to be “up front” with everything, from understanding a writer’s work and market expectations to establishing your fees, your time, and the nature of your services. This is why a savvy editor will ask for a one to several page example of the author’s writing prior to offering their services and finalizing the nature of a potential relationship. Such an exchange may, in turn, include a sample of the editor’s work for the writer to assess. This exchange helps clarify the process for both parties.

A savvy editor will want to establish with the author the following things prior to taking him/her on as a client and embarking on the actual editing task:

The nature of the writer’s work: a writer’s work should harmonize with the editor and achieve a good fit; e.g., I edit fiction and non-fiction; however, I do not edit horror, because I simply can’t relate to it and don’t care for it. More on this below.
The author’s expectations and target market: this is key to establishing the kind of editing required for the author’s piece. Is it good enough to just copy-edit or will the piece require substantive edits to succeed in the identified market? This often requires open and frank communication between editor and author.
Nature and time of submission: on which the schedule is based.
Schedule and deadlines for deliverables: based on the editor’s realistic timing (including other work) and the nature of the editing job (to be established by some reliable means).
Nature of communication: form and frequency; partly to ensure that the writer does not abuse the communication stream with a barrage of emails, e-chats, phone calls, etc.)
Nature and cost of deliverables: e.g., use of track changes; inclusion of summary letter; follow up meetings, etc.
Mutual agreement on fees, fee structure and payment details: what, how and when.
Inclusion and nature of contract: this may include an NDS, if desired.

By clarifying these, you and the author create a new set of realistic agreed-upon expectations.

Fitting Writer with Editor

The right fit for editor and writer includes more than harmonizing genre, writing style, and content. The fit includes personality. A professional editor and colleague of mine recently shared on our list-serve about his experience as both a freelance and publishing house editor. The editor shared that a majority of writers responded to his edits with comments like, “finally, someone who just comes out and plainly tells me what’s wrong!” However, others complained: “why are you so mean?” The editor admitted to using humor liberally in his assessments and was described by one of his clients as “playfully harsh.” While the work of this editor is no doubt impeccable, the added humor may not be a good fit for some writers, particularly those who are not highly confident in their work.

Knowing your own brand of editing and being up front with it is part of achieving a good fit with a writer and can avoid huge headaches down the line for both of you.

Toward Honesty & Moral Integrity

I and some of my editing colleagues have run across several cases of indie writers who have come to us with “already edited works” that they believed only needed proofing or minor edits, but in fact called for substantive editing and story coaching to fulfill market requirements. The previous editor had either done a poor job of editing or the author had done a poor job of incorporating the edits. Either way, I was now in the position to inform this author, who had already spent several thousand dollars on edits, that his work required more than a “trim job off the top” to meet the standards demanded by the market.

My colleague suggested that it is unethical to copy-edit a manuscript that obviously requires structural editing or has serious “story” problems. I’m inclined to agree. The key lies in the expectations of the author and his/her intended market. This is where the editor’s knowledge of “matching work to market” becomes a critical part of the relationship with the author, whether you take him/her on as a client or not. I talked more about this in a previous article on Boldface, “The Moving Target of Indie Publishing: What Every Editor (and Writer) Needs to Know.” Honesty is best. Following the path of moral integrity may not put food on the table; but it will maintain your reputation as an editor of quality, which will keep the roof over your head.

Below is a mock email of a general response to a writer’s inquiry for help on their MS:

Dear Alice,

Thank you for your interest in my editing services. I am still taking on clients and would be happy to help you.

In your initial letter, you included a brief description of your story. It sounds intriguing and interesting. Science fiction is my passion (I’ve published nine SF books so far).

Before we proceed, I need a few things from you to ensure we are a good fit and to help me do the best I can for your project. First, can you please send me a short sample of your work (2-3 pages) and a very short summary. From this I’ll be able to confirm the kind of editing that best suits your project. For the kinds of editing/coaching services and associated fees please refer to this page on my website: xxxx.

Can you also answer the following questions?

1. (If they haven’t included the genre or a short premise, I ask them for one).

2. How do you intend to publish this book (traditional, indie, self-publish)?

3. Who would you say is your intended audience and market?

4. Is this book a stand alone or part of a trilogy or series?

5. Is the book complete (first draft or more)? If not, how much is written?

Based on this, I will suggest the kind of editing (and coaching) required to best fit your needs. This may be one or a combination of the following: 1) an evaluation/assessment at $xx/page; 2) copy-editing (with some substantive editing) at $xx/page; or 3) story coaching at $xx/hour. As outlined on my webpage (xxxx), I provide digital commentary (line by line) in your manuscript (in Word through track changes) accompanied by a summary letter with recommendations. You can find examples of what I do on this page of my website: xxxx.

Once I’ve determined what services best suit your work and you are in agreement with the service and fees, I will draw up a contract for you and I to sign. The contract will stipulate a reasonable schedule that you and I can agree on for the process and deliverables.

Once the contract is signed by both of us, I would ask that you send me your material along with Paypal payment for the first half of the agreed total fee by the date marked in the contract.

I look forward to hearing from you.

Best Wishes,

Nina

The Moving Target of Indie Publishing: What Every Editor & Writer Needs to Know

April 18, 2016April 4, 2020 / thealiennextdoor / 2 Comments

Decaying cedar log (photo by Nina Munteanu)

I’m a writer and an editor. I’ve written and published novels, short stories, and non-fiction books with traditional publishing houses and indie publishers. I’ve also self-published. As editor, I serve as the in-house copy editor for a publishing house in the United States and have acted as acquisition editor for several anthologies put out by a local indie publisher. I also coach novice writers to publication and edit in that capacity. You could say I know the industry from many angles and perspectives. That’s been good for me, because this industry is a moving target, and it’s good to triangulate on a moving object. The entire publishing industry is evolving, and it’s a slippery evolution.

Even the words we use are slippery. Indie. Hybrid. Publisher.

Many people, like award-winning author Kristine Kathryn Rusch, when they use the terms indie writer and indie publishing, include what some call self-publishing in their definitions of indie, “because so many [professional] writers who are not with traditional publishers have started their own presses. It’s not accurate to lump all writers who are not following the traditional route into the self-publishing basket any longer.” According to Rusch, an indie publisher is anyone who is not a traditional publisher. For this article, I’ve adopted Rusch’s definition to provide the full range of expectations for editors working with writers in the indie field. I define a traditional publisher as an established and often larger publishing house or press that (1) follows traditional submission criteria; (2) does not charge writers; (3) pays out royalties; and (4) employs in-house editors.

Indie writing and publishing can then be described in several ways depending on where the writer submits and by what mechanism and what model they use. All of these will affect a writer’s needs and perceptions for an editor and, in turn, an editor’s expectations as well.

Table 1 (below) outlines the five major models of indie writing and publishing.

Table 1: Types of indie writing / publishing models
1.	Small independent press (not writer’s)	Author submits to a small press that does not require author to pay for publishing costs. House may pay small royalties. Acceptance criteria limit submissions. There may or may not be formal distribution.
2.	Small independent press (not writer’s)	Author submits to a small press that may require author to pay for part of the publishing costs. House typically does not pay royalties but may provide complimentary copies and/or author’s rate for copies. Acceptance criteria may still apply to submissions. Distributor is typically the Ingram/Amazon model.
3.	Small independent press (writer as sole proprietor or part of a consortium; also called self-publishing by some)	Author can write and publish as they please. Costs of publication are born solely by the writer(s), and royalties come straight from profit. No acceptance criteria apply. Distribution is typically the Ingram/Amazon model.
4.	Service publisher (e.g., iUniverse, Friessen; this is self-publishing, even though the publisher’s name appears on the work)	Author can write and publish as they please. All publication costs born by writer. Service will include copy editing, layout, cover design, printing, some distribution, and some promotion—all at cost (based on service package). Distribution is typically the Ingram/Amazon model.
5.	Self-publishing (e.g., the publication is in the author’s name)	Author can write and publish as they please. Author uses à la carte style of self-publishing in which they do (or hire others to do) the production of the work (e.g., editing, layout, cover, printing, distribution, and promotion).

Depending on which model an author uses for their work, their perceived need and actual need for an editor prior to submission and publication will be affected. I distinguish between perceived and actual because, unfortunately, in many cases, these diverge: an author may not think they need a certain kind of editing for their work when they do. The opposite is more rare: the author thinking they need an editor when they don’t. (More on this in a future article.)

The availability of these models and their hybrid cousins has provided writers with a cornucopia of often confusing choices. In many cases, I find that writers are not even aware of which choice is best for them. Part of the reason is that writers carry forward ideas from the old model. Unfortunately, this often translates into misconceived ideas about and expectations of editors. (That’s another article too.)

For editors, it’s important to recognize these different models and what they, in turn, provide and expect from authors. A savvy editor translates into a savvy author. Your advice, when driven from a place of publishing industry knowledge, will be invaluable to authors seeking your services. And they will come to rely on this as much as, if not more than, your actual editing.

By its very nature, indie publishing has given the freelance editor an opportunity to take on a new role—a service that agents used to and still do provide to many traditionally published authors: that of industry consultant. In the traditional model, an author would seek an agent who would then not only sell their work to a publisher but also provide advice on what to expect in the market as well as help with career-longevity choices (which include branding)—questions many novice authors haven’t even considered, never mind answered sufficiently. Most indie authors will not engage an agent, but most will (should) hire an editor. So, instead of an agent, the freelance editor becomes the first stop in the publishing industry for an indie author. This has become one of my primary roles as editor and writing coach. And this is again because most writers, when they start out, do not know what direction they want to go—mainly because they aren’t familiar enough with what is available to them and the ramifications to their careers.

Here’s an example: one client, working on her first novel, wanted my advice on whether she should try a traditional publisher or just forgo and self-publish. An editor possessing savvy knowledge of the industry and now knowing something of the author’s work and ambitions can bring informed and constructive advice to the author.

The ramifications on how I handle and edit a story directly follows which route the author has decided to follow. This is every bit as relevant to an author publishing with a traditional publishing house, an indie press, or self-publishing. Style—whether it’s that of a publishing house or the author’s brand—relies on consistent application of voice and tone. Just as publishing houses embrace different and unique styles, so do authors. In fact, if they are self-publishing, this is even more important.

The editor plays a crucial role in helping an author establish their voice, style, and, ultimately, their brand. And, perhaps, this becomes one of the principle differences between traditional and indie publishing. While voice and style is predetermined to some extent by traditional publishing houses (hence, they employ their own editors to impose a style in some cases), it’s left to the author—and their freelance editor—to determine this in the indie scene. The structure of traditional publishing is both more orderly and more confining. Indie publishing—particularly self-publishing—is an infinite melting pot of creativity. Some view it as one big mess. In fact, it’s a chaos of astonishing opportunity. It’s a chance for intimate collaboration that demands mutual respect. Freelance editors are poised as both gatekeepers and enabling wizards of the indie world.

Table 2 (below) describes a freelance editor’s focus in the five indie models.

Table 2: Editing for different indie models
1.	Small independent press (with submission criteria similar to a traditional model)		Authors often think they don’t need a freelance editor if they’re submitting to a press with in-house editors; this is incorrect. Those who have had their work edited prior to submission to a press—even a small press—will have a much higher chance of being accepted. The freelance editor’s job, then, will include attending to the style of the publishing house.
2.		Small independent press (without submission criteria)	While authors may not recognize the need for an editor when submitting to an indie publisher without submission criteria, the need for editing remains—particularly because many of these presses don’t employ or have sufficiently qualified editors. Excellence in presentation and nurturing a strong author voice are the freelance editor’s responsibility.
3.		Small independent press (writer’s own press)	Given that the author has carte blanche on what to write and publish, a freelance editor’s role in recognizing, harmonizing with, and helping to establish a genuine and strong author’s voice becomes most important.
4.		Service publisher	Authors have misconceptions about service publishers and particularly their editors. I’ve had several clients come to me after recognizing that their works were not well represented by the provider’s in-house editor. Service publisher in-house editors do not represent a particular style, voice, or brand (given that most are underpaid students and there is no style identity); the freelance editor role is as with #3.
5.		Self-publishing	The same criteria exist here as for model #3.

Spalting patterns on decaying log (photo by Nina Munteanu)

The take home: Freelance editors can flourish in the indie writing and publishing field by (1) establishing their expertise in the industry and what it requires (taking on the role of consultant, which agents normally provide in the traditional model); (2) recognizing a need for strong authorial voices and helping to foster them; and (3) promoting point #2 with consistency in style, tone, etc.