Limestone Genre Expo—July 2015

I recently attended the inaugural festival of the Limestone Genre Expo (July 25, 2015) for writers in Kingston, Ontario. The festival gets its name from the city’s moniker, based on the many heritage buildings constructed there using local limestone.

It would have been a very long trip from my digs in Nova Scotia; but I’m currently in Toronto, teaching writing at UofT and George Brown College. I still had to get up earlier than I normally do to get to the 1-day festival that started at ten in the morning.venue

It was worth it.

Organizers Liz Strange, Barry King, Delina MacDonald and Marlene Smith nailed everything right. Being the first of hopefully many more, this writers’ festival wisely started small. But, like the good Doctor’s tardis, the venue belied its size by being dense with quality and diversity.

Alison Sinclair

Alison Sinclair

The Ongwandada Resource Centre, where the festival was held, had lots of parking with a friendly well-lit ambience inside under an atrium with tables and chairs for gathering and several rooms for panels and workshops.

The festival covered several of the major genres such as fantasy, science fiction, horror, romance and mystery, with representation by well-known authors in each. Organizers offered a triple track program from 10 am to 5 pm that included panels, informative workshops, readings, novel pitch sessions with CZP

Sandra Kasturi of CZP

Sandra Kasturi of CZP

and Bundoran Press and first page critiques with Caro Soles. Festival organizers populated their program with well-established writers from their own communities. Readers of genre fiction and writers looking to learn and network were given the opportunity to meet some of the top genre writers in the region. The venue included a book fair, box lunches and a snack stand. The only thing missing was a primo coffee bar.

Marie Bilodeau

Marie Bilodeau

The small venue provided an intimate setting for great networking. I had a chance to meet many of my old friends and to make new ones. Marie Bilodeau, an Ottawa fantasy writer, gave an exquisite reading of her new series “Nigh”. Alison Sinclair, recently moved to Ottawa, beamed as she showed me the new release of her Eyre series, “Contagion” by Bundoran Press. Aurora-winning short story author Douglas Smith gave

Doug Smith

Doug Smith

an informative workshop on how to market and sell your short stories. His excellent guidebook “Playing the Short Game” sold for a special festival price. I caught Derek Newman-Stille sitting in the lounge over a box lunch and discussed his radio show in Peterborough and traded stories with Hayden Trenholm, publisher of Bundoran Press and aurora-winning author of the Steeles Chronicles. Other writers who I had a chance to visit

Alyssa Cooper

Alyssa Cooper

with and meet included Caro Soles, Sandra Kasturi (of Chizine), Alyssa Cooper, Eve Langlais, Matt Moore, Nancy Kilpatrick, Matthew Johnson, and Violette Malan.

The organizers—themselves published genre writers (Strange writes fantasy, horror and mystery and just released her first science fiction novel, “Erased”; King writes science fiction)—started the festival in response to an observed need to showcase genre writers in the Kingston area, otherwise rich in non-genre writing festivals. “Kingston is in an interesting position because we do have so many writers and we do have the WritersFest and so on,” explained King to Peter Hendra of the Kingston Whig-Standard. King felt there was room to showcase this literature in Kingston and the surrounding area.

Derek Newman-Stille

Derek Newman-Stille

“I find that genre fiction can sometimes be seen on a lower status as ‘literary fiction’, and that stings,” Strange confided to me. “I thought [the LGE] would succeed because there are not that many festivals of this sort, and after we put feelers out to see who might be interested in attending the positive responses were overwhelming.”

Caro Soles

Caro Soles

Strange added that “nerd culture” these days is more mainstream than in the past, thanks to George R.R. Martin’s Game of Thrones and Stephanie Meyer’s Twilight series. Strange concluded that this is a good thing for writers of romance, sci-fi, horror, mystery and fantasy and observed that genres are blending a lot more (e.g., historical fantasy, paranormal romance, etc.). I personally write mostly blended genres: science fiction thrillers; SF eco-fiction; historical fantasy and romantic SF.

Violette Malan

Violette Malan

I asked Strange for her opinion on whether the festival was a success and what the organizers plan to do for next year. She gave a resounding yes; they had double the numbers they’d hoped for and didn’t lose money (a common challenge with writing festivals). With most events tending to be in spring or fall, they chose summer, which worked well and showed off Kingston.

Liz Strange, Marlene Smith, Barry King, Delina MacDonald

Liz Strange, Marlene Smith, Barry King, Delina MacDonald

Based on the feedback and success of the con, it looks like the festival next year will run two days.

Now that’s great news!

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nina-2014aaNina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

Playing the Short Game & Other Short Stories

The seventh class of my 12-week Creating Science Fiction course that I teach at George Brown College is all about short story writing. I’m by nature a progressive—and an itinerant explorer; so, I am updating materials for my students and sharing them with you. Embedded in this “sharing” I promise a very cool deal too; just keep reading

One resource I’m eager to introduce to my students is Canadian SF short story writer Douglas Smith’s recent guidebook, Playing the Short Game: How to Market & Sell Short Fiction. Smith’s guidebook is a Tardis-style smallish yet comprehensive guide on what it takes to be a successful short story writer from starting & finishing to marketing & publishing to leveraging & promotion.

Smith is an accomplished short story writer and marketer, who has alwaysPlayingtheShortGame openly shared his treasures of acquired wisdom with others. His stories have appeared in thirty countries and 25 languages. He’s won three awards and has three acclaimed collections—so far. For years, his Foreign Market List has helped writers—including me—sell their work all over the world. To date, I have sold short stories (mostly reprints) to markets in Greece, Poland, Romania, Israel, and Italy—thanks to his list.

Why Short Fiction?

Smith gives seven excellent reasons for writing short fiction, even if you are ultimately a novel writer, like me. Writing short stories:

  1. Helps you learn your craft in easy, short-term, bite-sized amounts and over a reasonable time for you to learn, apply, and relearn
  2. Helps you test the waters of literature, to discover what excites you, provokes you and what ultimately you NEED to express
  3. Builds your resume, again more easily and quickly than a novel, toward that ultimate novel; publishers of magazines and publishing houses are more likely to take your work seriously if you have a publishing history
  4. Helps you explore ideas for your novel, by “pinging” certain premises you may wish to explore in further detail or take elsewhere in a novel
  5. Helps you build a backlist of published stories, which you own, once rights have reverted back to you
  6. Helps you build a network in your writing community of publishing houses, editors, other writers and so forth as you submit and exchange through your works and letters (including all those rejections!). Eventually, a pleased editor/publisher may invite you to submit to a “Best of” anthology or provide a collection. This has happened to me several times.
  7. Helps you learn the publishing business (well, sort of, says Smith…). Through exposure to the business side of publishing, you will gain an appreciation of how the publishing world works.

Know What You’re Writing

A short story only has 7,000 or less words to get your tale across while a novel has over ten times that many words to do the same. It follows then that the short story format is a simpler one. This does not necessarily mean easier.

Novels provide a sense of change, growth and solutions to problems and conflicts. “The short story doesn’t have the luxury of depicting change; the closest it can come is awareness,” writes Shelley Lowenkopf in her 2007 article “Telling Tales” in The Portable Writer’s Conference: Your Guide to Getting Published by Quill Driver Books.

She goes on to describe the short story as a close-up to a novel’s landscape. The short story is, therefore, often more intense and powerful. A short story, more than a novel, has the power to transport, disturb and enlighten.

Renowned short story authors like Edgar Allen Poe, Nathanial Hawthorne, and Somerset Maugham, emphasize the importance of striving for one effect when writing a short story: the single effect you wish to leave with the reader at the end. This is accomplished by selecting events or situations that build quickly into a combustible response. Even Alice Munro, who is known for cramming long timeframes into her short stories, focuses framing time through a single event: a meal, family gathering, wedding or funeral, for instance.

Jack Bickham, in his book, Elements of Fiction Writing: Scene and Structure by Writer’s Digest Books (1993) writes that, “story length, author intention, traditional expectations of the audience, and all sorts of things may affect the form a story may take.” Choosing the appropriate length to tell your story relies on the complexity of your premise and theme.

Understanding the Short Story Format

Here are seven tips toward writing a compelling and memorable short story:

  1. Open in the middle of something happening (e.g., action/in a “scene”)
  2. Make your opening provocative (raise the stakes as high as you can)
  3. Write scenes and write sparingly (avoid describing the obvious—use description to show something odd, memorable, exotic)
  4. Have characters define themselves and their goals through what they do and observe (e.g., show more than tell)
  5. Define characters with dialogue (a great way to reveal while keeping a high pace)
  6. Withhold vital information for as long as possible
  7. Don’t explain the ending (cut down on the denouement; let the reader make those conclusions—a key in the short story format)

Selling Your Short Story

Smith’s guidebook provides several chapters of excellent advice in logical steps toward a successful career.

Here are just a few gems that I will be sharing with my students.

First of all, remember that you are not selling your story; you’re licensing a particular set of rights for someone to do something with that story. Before you do anything else, do your homework: know the rights you’re selling; and which ones to keep. Smith describes five major types of rights: media; language; geography (less and less relevant); occurrence; and time.

Media rights include print rights, electronic rights and audio rights. Markets include magazines, anthologies and collections for short stories. Language and geography rights are pretty self-explanatory. Occurrence rights relate to whether the publisher is buying first or second and onward rights (otherwise known as reprints). Most publishers prefer to pay for the right to publish your work for the first time in that particular format (e.g., in print and in English, for instance). Having said that, I’ve had a lucrative history of selling reprints to some of my more popular short stories. I’ve furthered gone on to selling other rights, such as foreign language rights and audiobook and e-book rights. I’ve also sold two short story collections, one to an Italian publisher (coming out this year) and shorts in several anthologies. No movies yet… But I did have a serious discussion with a writer/producer on one of my shorts. Recall how many Philip K. Dick short stories have been adapted to movies (e.g., Total Recall, The Adjustment Bureau, Paycheck, Minority Report, and Blade Runner).

Heinlein’s Five Rules of Writing

Smith invokes SF writer Robert J Heinlein’s 5 rules of writing to succeed as a short story writer (as any kind of writer, actually). These are:

  1. You must write
  2. You must finish what you write
  3. You must refrain from rewriting, except to editorial order
  4. You must put the work on the market
  5. You must keep the work on the market until sold

I know… Number 3 sounds pretty suspicious, or arrogant at the very least. As Robert J. Sawyer concludes on his site in reference to the five rules, number 3 is open to reasonable interpretation. Of course, it must mean AFTER you’ve finished and edited the story with some level of confidence that you’re happy with it—never mind what other people think of it.

Nina’s Bus-Terminal Model

In my writing guide The Fiction Writer, Chapter L (for “Long or Short?”), I talk about how I launched my own successful short story writing career. I’d been writing short stories for a few years without much success (I was getting interesting rejection letters, so I knew I was getting close); then I settled into a kind of model/routine. I call it The Bus Terminal Approach. As Smith attests—several times—it’s a numbers game. That’s how I played it. It starts with one story and relies on you not waiting until you write the next, and the next and the next. Here’s how it works:

  1. You list at least 3 markets that you’ve researched for Story A and send it to the first of the three
  2. You start right away writing Story B, send it to the first of 3 markets you’ve researched and listed for it
  3. When Story A rejection arrives, you do not revise but send it right away to the second market
  4. Same thing for Story B
  5. Write Story C and treat similarly

FictionWriter-front cover-2nd ed-webRemember to keep track of what you send where and when and what happens to it. It can become a very confusing bus terminal otherwise, with someone ending up in Seattle when they are headed to Toronto! What happens with this approach is several things: you begin to treat the whole marketing/publishing process as a business (which it is) and because you have so many “buses” out there coming and going, the rejections don’t hurt quite as much and instead become part of the learning process, which they should be. You adopt a more business-like approach, which translates into your relationship with editors and publishers. A win-win situation results. Believe me; this works. Once I fell into this method, my sales increased by over 70%.

I mentioned a cool deal in the beginning. Here it is: you can purchase Smith’s e-guidebook, along with several other excellent writing guides on the Write Stuff StoryBundle as a promotional bundle. Here’s the Write Stuff StoryBundle Site. The offer runs until June 4th 2015.

My own guidebook, The Fiction Writer, can be purchased in various online and onsite bookstores, including Amazon, Kobo, Chapters Online, Barnes & Noble, and several others even I don’t know about.

Natural Selection, my short story collection published by Pixl Press in 2013 is also available at several bookstores.NaturalSelection-frontHR

Written with flare and a conscience…Munteanu shines a light on human evolution and how the choices we do or don’t make today, may impact our planet and future generations.”—J.P. McLean, author of The Gift Legacy

“Nina Munteanu is a gifted writer. Each story surprises and delights.”—Allan Stanleigh, co-author of USNA and The Caretakers

nina-2014aaNina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

Why You Want to Go To A Writer’s Convention

IMG_0304A while ago I attended (and participated as panelist and guest author) at the World Fantasy Convention in Toronto. And I was all jazzed about it! Why?… Well, let me tell you why…

If you haven’t yet attended a writer’s conference or convention, it’s high time you did. Because, not only are you missing out on an education, you are missing out on a sub-culture that may change your life as a writer, help feed the hungry and align the universe. Seriously.

The last World Fantasy Convention I attended was several years ago in 2008. It was held in Calgary, Alberta, when I still lived in Vancouver, British Columbia. The ten-hour drive through some of the most glorious Canadian wilderness and mountains was bracing and we were lucky that the weather played fair. It was an auspicious start to a wonderful journey of self-discovery.

Hosted by toastmaster Tad Williams, this world-class convention featured guests of honor, David Morrell, Barbara Hambly, Tom Doherty and Todd Lockwood. The World Fantasy Convention promised great things and delivered them. And I’m not just talking about that white chocolate cranberry-date-nut dip that had me loitering at the hospitality suite. Or all those midnight parties that served savory wine with salted almonds, sharp cheese and colorful conversation with the likes of David Hartwell, Tor editor and impeccable dresser (gotta love those ties!). I’m not even talking about the hot tub that sprung a leak on the 18th floor at 1 am or the entertaining panels and readings, which rocked for both writer and reader.

What made the con great for me was seeing my writing community (both writing colleagues and readers who followed my writing) and meeting new people, all lovers of books and “story”.

I was rudely eyeballing someone’s nametag on his chest, when I collided with the Prince George crowd that included authors, Lynda Williams (herself responsible for some pretty nasty intergalactic wars), Nathalie Mallet (who cages princes) and publisher Virginia O’Dine of Bundoran Press (rumored to have been somehow responsible for the hot tub fiasco). I also chummed with Jennifer Rahn, author of The Longevity Thesis, who was charmed by my sly cat (she’s a softy at heart). My cat-colleague Toulouse just kept charming his way through the crowd right to the book fair. We wandered to the back where Anita Hades of Edge Books gave Toulouse her usual greeting (a feline move that was a cross between Sophie Marceau and Brigitte Helm; both she and Toulouse have French blood coursing through their veins, after all—c’est vrai!).

I’d come a long way from the first writer’s conference I went to as a budding writer of a few short stories and non-fiction articles…

Here’s what author Susan Denney says about her first writer’s conference: “Going to my first writers’ conference was an act of faith. I was just starting to make some freelance sales when the members of my writers’ group encouraged me to join them at a conference a few hundred miles away. The expense didn’t seem justified to me. The cost was far more than I had earned through writing that year. But they convinced me at last and it proved to be a great investment. The benefits of a writers’ conference are there for anyone who has a desire to be a better writer.”

Here are some reasons why you can’t afford NOT to go to a conference or convention:

Contacts: you will make contacts with people working in the industry, an extremely valuable asset; this industry is a social one, based on trust, respect and joyfulness. While there’s no guarantee that you will meet anyone famous or influential, you will definitely meet people who know more about writing than you do. Just hanging out with professional writers, editors and agents is educational. If nothing else, you will gain some confidence and ease with industry people, who are real people too. Some may become friends; some may become colleagues; some will become both.

Appointments: through agent/editor/author appointments, you will have a chance to have a quality private conversation with a professional on all aspects of writing and publishing. This is your chance to pitch your novel or ask that one burning question. You know you’ll get a candid and professional answer. That in itself is invaluable and may be enough reason to attend the con. Appointments are also your best chance of getting your manuscript read. This is because it bypasses the slush-pile and months of waiting for a response. More and more editors and agents look to conferences to meet potential authors. For them, meeting an author in person is a bonus to their gauging potential success in a relationship with them.

Education on Craft & Marketing: you will learn something about craft and marketing, no matter what stage you are in your writing career. Depending on the conference or convention, aside from good information from panels, you may also get personal mentoring, 1-page critiques, or attend small themed workshops. Feedback from an experienced writer can save you months of frustration and grief. Just hearing about what is currently going on in the industry is also valuable and conferences are a good way to get the skinny on what the current issues in the writing and publishing industry are. Getting it from those who are working inside avoids the idle and potentially harmful gossip.

Community: you will be exposed to a community of writers, hundreds of creative people in various stages of their careers. By interacting with both those you can help and those who can help you, you will gain a measure of both humility and confidence and satisfaction. We learn so much by helping others. Simply being with other writers can help hone your people-skills, the same ones you will need when approaching agents, editors, publishers and research sources during your career as a professional. Remember, if you aren’t having fun, you are missing one of the most important aspects of attending a writer’s conference, and you will lose your own effectiveness.

Energy: there is nothing more energizing than a common sharing among those of like-minded thought and vision. Writing is primarily an individual pursuit, often thought to belong to the introvert; but, to succeed in the writing/publishing industry a writer must display staying power, persistence, confidence and enduring energy. There is nothing quite as inspirational as hearing an accomplished writer provide their story of victory against odds. I will never forget the moving words of Ray Bradbury at a conference in Palm Springs years ago. I have repeated those words many times since. If you come to a conference with the right mind-set, I guarantee that you will leave with more energy than you came and with a burning need to write.

Exposure: depending on the kind of conference or convention you attend, you will have the opportunity to expose yourself to something different (e.g., different fiction genres and associated communities; fiction vs. non-fiction; different media; etc.). I attended a romance writers conference a few years back (I write mostly science fiction and fantasy—but often with romance elements in them) and found it bracingly educational.

New Markets & Ideas: conferences attract writers of all kinds. Conferences provide fertile ground for cross-pollination of ideas, markets and marketing ploys. Writers, like you, are generally a nice crowd; most are willing and eager to share their successes and failures. And contacts. Sharing is one of the great things that happens at conferences. There may be a common pin board set up for people to share. Most conferences are Twitter and Facebook enabled for quick and easy viral sharing. If you don’t come away from a conference with at least one new idea, contact or market, you haven’t done your job: talk to people.

Here are a few do’s and don’ts for when you go conferencing:

  1. Wear comfortable but not sloppy clothing and shoes (it’s likely that you will be doing a fair bit of standing and walking); you want to make a good impression. Be yourself and dress accordingly.
  2. Bring promotional material with you (e.g., business cards, flyers on your book, stories, etc.). Have something to share and exchange with other writers and professionals. Most conferences also have tables devoted to shareware. This is your chance to introduce you and your writing to others.
  3. Take something to write with (e.g., notebook and pen or iPad, etc.).
  4. Talk to people. Chances are that everyone there is interesting.
  5. Respect the time, particularly other people’s time, and keep your appointments and meetings.
  6. Don’t bring your heavy manuscript with you to the conference. Agents and editors don’t have the time or inclination or space in their suitcase for it. Use the conference to make an impression and get an invitation for something later in writing.
  7. Keep all of your interactions verbal and face-to-face. Don’t rely on memorized speeches or a folded up written pitch in your pocket. Keep it casually professional. Make eye contact and speak from the heart. Show your passion.
  8. Have fun. And don’t be afraid to show it; there’s nothing more infectious and attractive than someone having fun.

 

Some upcoming writing-artistic conferences/ conventions / festivals in the Toronto area include:IMG_0306

 

 

nina-2014aaNina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

 

 

Walking the Tightrope Between Innocent and Cynical

jungfrau05

Jungfrau, Switzerland (photo by Nina Munteanu)

The writer’s journey from the passion and vulnerability of innocence to the wisdom of experience can be a dark and twisted road. In fact, if you are a writer of any merit, I guarantee you that yours will be too. Think Dante in the forest…

YellowCreek1

Yellow Creek, Ontario (photo by Nina Munteanu)

Let me tell you a story … It starts in the early 1990s. I was an eager young sprite entering the novel publishing world with my newly finished science fiction novel: “Escape from Utopia”. I’d published a few short stories and many articles by then. In addition, I’d published many scientific papers and reports. Confident and cocky, I was proud of my novel and eager to share it with the world. And I thought I knew my way through that dark forest…

I zealously sent the manuscript to a bazillion agents and editors. I was rewarded for my zealous efforts with a tidal wave of rejection letters. Mostly form letters (see my amusing account of the evolution of rejection letters in my fiction writing guidebook, The Fiction Writer) and an excerpt in a previous post here: “Rejection, Part 2: the Evolution of Rejection

Then it came: an enthusiastic letter from an agent (I can’t remember the name: Literary Bridge or something); they said my work had great promise and that with some help from an editing firm they would consider representing me if I had it edited and resubmitted.

They recommended Edit Ink.

Those of you in the know and with some history in the industry may recall the Edit Ink scandal of the 90s. In short, it was a bait-and-switch scam that Bill Appel and Denise Sterrs (of Edit Ink) and their associated literary agents ran for close to a decade. Edit Ink was a “book doctor” firm near Buffalo, New York. The State of New York eventually convicted Appel and Sterrs and associates for defrauding prospective writers of several million dollars.

I remember my heart swelling with gratitude and optimism. Finally, someone liked my book! I naively considered their recommendation. Soon after—within days—I got an invitational letter from the pro-active Edit Ink. I can’t remember the exact content, except that they assured me that only the most promising writers were recommended to them by this particular agent. I remember seriously considering their offer. Then I got two more letters, one from another agent who recommended Edit Ink and another invitational letter from Edit Ink. Alarm bells went off. I went from naively hopeful to cynically suspicious. I did some investigating (something I should have done initially); by then the buzz was already on the Internet on their questionable practices. The lawsuit by New York State had yet to happen.

The Science Fiction Writers Association (SFWA) runs a “writer Beware” page, where memorable cases are reviewed. It’s worthwhile perusing just for your general knowledge and edification.

Here’s what they said about Edit Ink:

Founded by the husband and wife team of Bill Appel and Denise Sterrs, Edit Ink was a New York State-based editing service that engaged in a kickback referral scheme with a wide network of literary agents. Here’s how the scheme worked.

  • Participating agents sent letters to writers who’d submitted manuscripts the agents didn’t want to represent, saying that the writer’s work showed “promise” but “wasn’t quite ready for publication.” A useful service was recommended: Edit Ink, which for a fee would polish the ms. to make it more salable. Once the ms. had been edited, the agent would then be glad to reconsider it.
  • The agent forwarded the writer’s name to Edit Ink, which sent off a solicitation letter claiming, among other things, that Edit Ink received referrals for only a “select few” manuscripts (false), and that most publishing houses insisted on receiving “professionally edited” work (falser).
  • If the writer took the bait and paid for an edit, the referring agent received a kickback of 15%.
  • Writers who resubmitted their edited manuscripts to referring agents, per the referring agents’ suggestions, were given the brushoff. Either the market had “changed in the interim”, or the agency was “no longer representing that genre.”

Edit Ink charged $5 per page–exorbitant at the time even for a qualified editorial service, which Edit Ink very definitely was not. Its staff mostly consisted of recent college graduates with no publishing experience, working long hours for minimum wage. The typical Edit Ink edit was slipshod and superficial, consisting mainly of basic copy editing suggestions, and omitting the kind of in-depth analysis of plot, theme, character, and structure that might make a professional edit worthwhile.

At its height, dozens of literary agencies participated in the scheme. Edit Ink even set up its own bogus agencies and publishers to funnel more manuscripts its way. It’s estimated that the company made in excess of $5 million.

Mounting complaints from writers, and efforts by writers’ advocacy groups, at last spurred New York State to take action. In January 1998 the NYS Attorney General announced a lawsuit against Edit Ink for deceptive business practices, false advertising, and fraud.

Throughout the appeals process, Edit Ink continued to operate. Many questionable agents continued to refer manuscripts, and Aardvark Literary Agents (one of Edit Ink’s original bogus agencies) was taken over by co-defendant Kelley Culmer so it could go on functioning as a conduit for Edit Ink referrals. Business was dwindling, however–in part as a result of media attention, but largely because of spreading word in the then relatively new environment of the Internet. Once the appeal was denied, the thrill was gone. In August 1999, Appel and Sterrs closed Edit Ink’s doors for good.

Shades of Edit Ink

Edit Ink is by no means unique in the publishing industry. “Book doctors”, associated kick-back agents and subsidy publishers are, in fact, on the rise. This is not surprising, in view of the current rise in self-publishing and associated models. The industry is currently inundated with a range of publishing models from straight printing-only firms to full service publishing houses and anything in-between.

Author Victoria Strauss on her blog “Writer Beware” shares this story:

Over the past couple of days, I’ve heard from several writers who queried agents at Objective Entertainment, a relatively new literary agency with a strong track record and experienced staff, and received the following response:

Dear [name retracted], 

Thank you so much for contacting us at Objective Entertainment. We have reviewed your material and we would like to refer you to one of our Publishers who we trust and believe will be able to serve you best. In order to do this I need your permission and the following information so they can either contact you via Phone or Email. The following information we need is if you would like to receive their newsletter and special offers. I think this is an amazing opportunity for you. 

Please reply with the information we asked so that we can get you that one step closer to getting your work published! 

Best 

Tracey Ravenelle
Objective Entertainment

When the writers, eager to know the name of the publisher, requested more information, they received this response from Ms. Ravenelle:

We work with Iuniverse and AuthorHouse. Iuniverse has the number 5 book this week on the NY Times Best Seller List!

The writers then asked why Objective was recommending a self-publishing service. As of this writing, only one has received a response, which Ms. Strauss reproduced below exactly as it was sent to her:

Because we believe they would be the most beneficial for you at this point in time. Then you would come back to us after the sales starting racking up and we go major! This is the best way for an author to get their work out their. One of their books is number 5 on this weeks upcoming NY Times Best Seller list. So we believe they can help our potential future clients immensely.

EEK… aside from their atrocious grammar, Objective made some questionable recommendations. The major one being that of referring rejected clients to a self-publishing service (of course, they got a fee for referring clients to the house).

Vanity and Subsidy Publishers

SFWA shares another story:

Thousands of writers worldwide entered into contracts with Commonwealth Publications of Canada, a vanity publisher founded in 1995 by fee-charging literary agent Donald Phelan. Phelan worked with a number of other fee-charging agents who, in exchange for a kickback, recommended Commonwealth’s vanity contracts to their clients. Phelan also advertised for manuscripts in magazines such as Writer’s Digest and Writer’s Journal. (Writers take note: this is just one example of why you shouldn’t trust the classified ads in writers’ magazines.)

Commonwealth, which identified itself as a “subsidy” publisher (the implication being that the writer was contributing only a portion of the cost) typically charged $4,500 for publication, with a promised print run of 10,000. Its glossy promotional material promised all kinds of support to its authors: editing, proofreading, marketing, international distribution. But few of these services were actually delivered–and there were many other problems. Publication dates were delayed. Authors didn’t receive the number of books they were promised. The quality of finished books was poor. Books never showed up in bookstores. Royalties from books supposedly sold were never paid.

Fee-Charging Agents

SWFA shares this recent story:

On January 7, 2010, UK literary agent/film producer Robin Price appeared in court, accused of stealing more than half a million pounds from clients.

Price is alleged to have encouraged authors to pay exaggerated literary fees and invest in non-existent film deals, and has been charged with six counts of theft, most committed over the course of several years.

Even successful established writers were taken in by this one.

Writer Brian Knight, who suffered a book doctor agent scam, shares this advice: “New writers need to know that these people are still out there, spewing false promises … patting us on the back with one hand and picking our pockets with the other.” He advises new writers to research every individual and business with which they intend to do business.

Reign in your excitement and enthusiasm. Breathe. Then do the research. “Google.com is your friend,” says Knight. “There are other online resources available to writers. In this era of the information super-highway, it has never been easier to arm yourself against the scumbags and swindlers who make their living off the trusting and naive.” Knight also suggests, www.duotrope.com.

A great site to check out anyone in the writing and publishing industry is “Preditors and Editors” (intentionally misspelled). A site I have come to rely on for excellent market advice is www.ralan.com.

The writer’s journey is a hero’s journey, fraught with obstacles, dangerous distractions, and great disappointments (see Christopher Vogel’s excellent book The Writers Journey: Mythic Structure for Writers for more). But it is a path illuminated by a beacon of passionate expression, great sharing and exquisite victory. Choose your hero archetype carefully: choose magician.

We are the shamans, the myth-makers of our community and society. The artist / writer carries her archetypal message through story to her tribe, her community, her society and her world. It is both fulfilling and a great responsibility.

After the Edit Ink debacle, I picked myself up—a little wiser and a little more careful—and went on to find a traditional publishing house who published my first and second novels. Escape from Utopia became Angel of Chaos published by Dragon Moon Press (Part 1 of the Darwin’s Paradox duology), and I went on to publish seven more novels through traditional, indie, and self-publishing models: a historical fantasy, an SF adventure trilogy, two romantic SF novels, a short story collection (Natural Selection) and two text books on writing.

I haven’t looked back since… except to write this article, that is.

 

nina-2014aaNina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

Know What You’re Writing: Short Story or Long Story?

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Freighter off Toronto Harbour, Lake Ontario (photo by Nina Munteanu)

How to Decide on the Length of Your Story 

Figuring out what you are writing isn’t always as easy as you think. Many writers, when they begin, may think they are writing a short story when they are actually writing a novel; or vice versa. When I first started, in fact this is what occurred.

Some time ago, when I was a budding novelist working on my second unpublished novel, I decided to write short stories. I’d been told time and again that it was easier to publish short stories (the market is far more diverse) and they provided excellent qualifications for when it came time to market my novel. It wasn’t as easy as I thought. I kept getting rejections with comments that my short story ought to be a novel! It took some time to master the art of short story telling. But when I did, I realized that I’d learned a lot about storytelling that I could apply to my novel. And by the time I was ready to publish my novel, I had several short story publications behind me to prove the salability of my work.

So, what are you really writing? Or, more to the point, what should you be writing?

A short story only has 7,500 words or less to get your tale across while a novel has over ten times that many words to do the same. It follows then that the short story format is a simpler one. This does not necessarily mean easier.

Short Vs. Long—What’s Your Focus?

Novels provide a sense of change, growth and solutions to problems and conflicts. Short stories must be more succinct, contain fewer characters and subplots, have less complicated story arcs and a single theme. You could say that a short story is a poem to a novel’s prose. “The short story doesn’t have the luxury of depicting change; the closest it can come is awareness,” writes Shelley Lowenkopf in her 2007 article “Telling Tales” in The Portable Writer’s Conference: Your Guide to Getting Published by Quill Driver Books. She goes on to describe the short story as a close-up to a novel’s landscape. The short story is, therefore, often more intense and powerful. A short story, more than a novel, has the power to transport, disturb and enlighten.

Renowned short story authors like Edgar Allen Poe, Nathanial Hawthorne, and Somerset Maugham emphasize the importance of striving for one effect when writing a short story: the single effect you wish to leave with the reader at the end. This is accomplished by selecting events or situations that build quickly into a combustible response.

Jack Bickham, in his book, Elements of Fiction Writing: Scene and Structure by Writer’s Digest Books (1993) writes that, “story length, author intention, traditional expectations of the audience, and all sorts of things may affect the form a story may take.” Choosing the appropriate length to tell your story relies on the complexity of your premise and theme.

Pick Your Length Checklist

The following short checklist will help you determine whether you should be writing a short story or something longer like a novel:

  • does your story have several main characters and minor characters?
  • is your story full of subplots?
  • does your story contain multilayered themes and story arcs?
  • do your characters learn and change notably?
  • is there significant change in your story?
  • does your story contain several settings and sub-stories?
  • does your story explore several ideas as opposed to one main idea?
  • does your story investigate several issues rather than making a single point?

If you answered “yes” to most of the above, then you should be writing a novel.

Defining Story Length

The Science Fiction & Fantasy Writers of America defined story length forms in the table below. Definitions vary among other sources but remain close to these.

Table 1: Terminology of Story Lengths
Name Description
Drabble (Flash Fiction) Exactly 100 words
Flash Fiction Less than 500 words
Short short Fiction 500-1,000 words
Short Story Less than 7,500 words
Novelette 7,500 to 17,500 words
Novella 17,500 to 40,000 words
Novel More than 40,000 words

 

Creative Options & Market Tips

During my early “salad” writing years as a short story writer, I discovered a system that helped me send out material and publish with more ease and efficiency. It helped that I was rather prolific with short story telling and that I was simultaneously working on a few novels. Here are some creative things you can do with both your short stories and novels (in the works or already published) to increase your productivity and publishing opportunities:

  • Use Novel Excerpts: Here’s something I did to save time, hone my craft, and receive early recognition: I took “aha” excerpts from my ongoing novel and adapted them into stand alone short stories—altering at least 20% of the content and other elements like setting, names, etc. In each case, I ensured a powerful story by focusing on the single thematic element. I sold at least five short stories to good magazines this way. The short stories went on to receive recognition, awards and a place in some “Best of” anthologies, long before my novels received similar recognition. In each case, the short story became an equally—if not more—powerful version of its sister work in my novel, much like a poem is to a piece of prose. Try it; you might really like it.
  • Adapt A Short Story into a Novel or Novella: you may find that a powerful thought expressed in your short story engenders interest in a larger plot with more depth, such as a novel. Nancy Kress and Ray Bradbury are two short story/Novella writers who adapted some of their works into longer forms to create something both new and compelling.
  • FictionWriter-front cover-2nd ed-webRun Your Novel and Short Story Submissions Like a Bus Depot: When I was writing a lot of short stories, I kept a list of what and where I submitted, along with the most important item: where to submit NEXT. At any given time, I made sure that I had at least x-number of submissions out there and each story had a designated place to go if it returned. As soon as a story came back from magazine A, I simply re-packaged it and sent it to magazine B. The critical part of the list was to have a contingency for each story: the next place where I would send the story once it returned. I was planning on the story being rejected with the hope that it would be accepted; that way, a rejection became part of a story’s journey rather than a final comment. I ran my submissions like a bus terminal. A story was in and out so fast it never had a chance to cool off. And, since I had five other pieces out there, I could do this with little emotion. I was running a fast-paced “story depot”, after all. All my stories had to be out there as soon as possible; if they were sitting in the terminal, they were doing nothing for me.
  • Reprint Your Published Short Stories: You can only do this if you ensure that you initially only sell First Rights with your story’s first publication. My short story “Virtually Yours” has been reprinted five times and is continuing its journey still. It has appeared in “Best of” anthologies, several collections (e.g., Natural Selection); it has been translated into several languages and published all over the planet. Don’t let your story languish on its first success. See where else it can go. Foreign markets are a largely untapped area.
  • Do Foreign Translations and Reprints: Thankfully, Douglas Smith, a colleague of mine and celebrated short story writer has compiled a list for short story foreign markets. He also recently put out a book on marketing your short story, called “Playing the Short Game”.

 

References:

Smith, Douglas. 2014. “Playing the Short Game: How to Market and Sell Short Fiction”. Lucky Bat Books. 230pp

Munteanu, Nina. 2009. The Fiction Writer: Get Published, Write Now! Starfire World Syndicate. 266pp.

NaturalSelection-frontHRMunteanu, Nina. 2013. “Virtually Yours” in Natural Selection: a Collection of Short Stories. Pixl Press. 120pp.

 

This article is an excerpt from Chapter R of The Fiction Writer: Get Published, Write Now! (Starfire, 2009).

 

nina-2014aaNina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

Ten Things to Consider When Revising Your Novel

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Spalted log (photo by Nina Munteanu)

No piece of writing is complete without submitting it to the scrutiny of revision. A colleague of mine once shared the story of what a student of hers had said about revision: it’s “like beating up a nice friend. Why would I want to do that?” Because, my colleague replied, without a little pummelling all you have is a “nice draft”.

Here are ten things you can do to revise your first and subsequent drafts into something stellar.

  1. Let Your Work Breathe

Once you’ve completed your draft, set it aside for a while. This is key to helping you make objective observations about your writing when you return. The longer you leave it, the more objective you will be. Don’t worry about losing momentum or interest; they most certainly will return. But if hey don’t, then you didn’t have a story in the first place—and that, too, is a good thing to discover.

  1. Dig Deep

Now that you have the whole story in front of you, you’re in the position to restructure plotlines, subplots, events and characters to best reflect your overall story and its main theme. Don’t be afraid to remove large sections or even whole characters; you will likely add others.

  1. Take Inventory

Take stock of how each chapter and scene/sequel contributes to plotline and theme; root out the inconsistencies as you relate the minutia to the whole. You may decide to merge two characters into one or add a character or change a character’s gender or age to better serve your plotline and theme.

  1. Highlight the Surges

Some passages will stand out as being particularly stunning; pay attention to them in each chapter and apply their energy to the rest of your writing.

  1. Purge & Un-clutter

Make a point of shortening everything; this forces you to use more succinct language and replace adjectives and adverbs with power-verbs. Doing this will tighten prose and make it more clear. Reading aloud, particularly dialogue, can help streamline your prose.

  1. Check Point of View

This is the time to take stock of whether you’ve chosen the best point of view style for your story (e.g., first person, third person limited, omniscient). Many first manuscripts by my students have suffered from shifting or inconsistent point of view. Ensure that yours is consistent. You may wish to experiment with different points of view at this stage (e.g., changing your narrative from the third person to the first person, for instance); the results may surprise you.

  1. Make a Plot (Story) Promise

Given that you are essentially making a promise to your readers, it is advisable that you revisit that promise. Tie up your plot points; don’t leave any hanging unless you’re intentionally doing this. But, be aware that readers don’t generally like it. Similarly, if you’ve written a scene that is lyrical, beautiful and compelling but doesn’t contribute to your plotline, nix it. You can file it away for another story where it may be more applicable.

  1. Deepen Your Characters

The revision process is an ideal time to add subtle detail to your main characters: a nervous scratch of his beard, an absent twisting of the ring on her finger, the frequent use of a particular expression. Purposefully adding unique qualities to your characters, like vernacular, body language, and inflections grounds them in reality and makes them more personable and memorable. However, if you want a particular character trait to stick with the reader, you should repeat it a few times throughout the story. This applies to minor characters as well. When you paint your minor characters with more detail, you create a more three-dimensional tapestry for your main characters to walk through.

  1. Write Scenes (show, don’t tell)

Use the revision process to convert flat narrative into “scene” through dramatization. Narrative summaries often read like lecture or polemic. They tend to be passive, slow, and less engaging. Scenes are animated by action, tension and conflict, dialogue and physical movement.

  1. Be Concrete

Ground your characters in vivid setting and rich but unobtrusive detail. Don’t abandon them to a generic and prosaic setting, drinking “beverages” and driving “vehicles” on “roads”; instead brighten up their lives by having them speeding along Highway 66 in a red Carmen Ghia while sipping a Pinot Noir.

Remember to pace yourself when revising; otherwise you may become overwhelmed and discouraged, even confused into incessant rewrites. Your story needs to settle between revision stages. As my colleague said, “you don’t need to beat up your nice friend all at once.”

 

 

nina-2014aaNina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

 

 

Should You Judge a Book by its Cover?

NaturalSelection-frontHRMost readers—me included—will pick a book off the bookstore shelf because its cover interests us: the title intrigues; the cover illustration attracts; the author’s name is one we trust.

If you don’t know the author of the book, the nature—and implied promise—of the cover becomes even more important.

If the book does not deliver on the promise of the cover, it will fail with many readers despite its intrinsic value. A broken promise is still a broken promise. I say cover, not necessarily the back jacket blurb, because the front cover is our first and most potent introduction to the quality of the story inside. How many of us have picked up a book, intrigued by its alluring front cover, read the blurb that seemed to resonate with the title and image, then upon reading our cherished purchase been disillusioned with the story and decided we disliked it and its author?

This is because, as readers, from the moment we pick up a book, we engage in a covenant with the story’s author (but in actual fact with the entire publishing company) for a story whose promise we have interpreted from its cover image, title and blurb. It begins with the cover. A book’s cover is its sales pitch: “This is what I’m about!” the cover proclaims in shades of color and texture. The cover sets the tone and attitude with which a reader will interpret the book’s title and back jacket blurb and its interior.

It had better be true.

Front Cover ONLY-webLet me tell you a story…

Some time ago, a writer colleague of mine secured a New York agent—based on her excellent query and synopsis—for her imaginative dragon fantasy. The agent pitched the book to a large publishing company, who made my friend an offer, and the agent secured a three book deal on her behalf. My writing friend’s career as a published author was launched.

Because the publishing company was one of the large firms, my friend’s ability to participate—never mind influence—the cover design and blurb was restricted. Decisions lay in the hands of the people in the marketing department, who may or may not have read the book (most likely not). This is why it is so important to write a blurb/query/pitch that both scintillates AND accurately portrays the story. All too often, the marketing department misrepresents the story (to sell more books) and you end up with an unsatisfied reader. This is what happened to my friend. Through no fault of hers, the marketing people developed a cover that did not reflect the true nature of her story. The trilogy my friend had developed was a dark tale of deceit, betrayal and suffering. The cover portrayed a lively and sultry seductress, draped with flowing robes and bared thighs against her dragon; hardly the ponderous story shrouded within. The blurb at the back was sufficiently vague to aid and abet the deception.

What followed the book’s launch and accompanying ad campaign was a barrage of bad reviews and censure, unfortunately aimed mostly at the author. It was unfortunate that my friend suffered the brunt of the accusations for breaking her promise to the readers, when she had done no such thing; her publisher and marketers had created false expectations. And now she was paying for it.

Cover1_LastSummoner-frontcoverI, too, experienced the effects of mis-marketing. I’d written a dark science fiction romance that ended with resolution but was far from the traditional happy ending, typical of a romance. The publisher marketed it as a romance with science fiction elements instead of a science fiction with romance elements. Reviewers applauded it but it bombed with romance readers, who expected a different kind of resolution. Science fiction readers, however, enjoyed it; they didn’t have the same expectations.

 

The take home lesson for writers is this: write a scintillating but accurate synopsis, blurb, pitch and query that clearly establishes your genre and audience. Chances are your publishers will use it in their marketing department. If you don’t get in with the “Big Boys”, and decide to go with the small presses, chances are very good that you will have more control over marketing and cover design; that is a big bonus. If you are like me, creative control of your intellectual property is more important than the big bucks you get at the expense of your art. Don’t give in to the temptations of wolf-marketing.

I’m still learning that lesson.Darwins Paradox-2nd cover

The take home lesson for readers is this: don’t judge a book by its cover; certainly pick up the book if it looks interesting, then read with an open mind and let the story take you to where it needs to, despite what you may have expected from the false advertising. Chances are, the unexpected journey visited upon you may be a welcome surprise. And don’t blame the writer for something he didn’t have control over.

I’m still learning that lesson too.

 

 

 

 

Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

 

 

How to Hook Your Reader and Deliver

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Winter in The Beach (photo by Nina Munteanu)

A great story opening arouses, delays and rewards. Constructing a compelling beginning—often called a hook—is a common challenge for even established writers, and one of the most important parts of a story.

The opening should sweep the reader into the story like a tidal wave. It doesn’t need to be wild action. It just needs to compel the reader to want to know more. This is accomplished by engaging the reader with “intrigue”. In his article “Three Ways to Keep Your Readers Hooked” in the April 2001 issue of Writer’s Digest, Joe Cardillo suggested that the three elements of hooking a reader resemble the steps he uses to train his Samoyed puppy: 1) arouse interest; 2) delay, then 3) reward.

The writer arouses interest in the reader by providing enough detail to get the reader to ask questions. Now they want something. You tease them with the delay; that keeps them reading and turning the pages. It also gives them the chance to try to come up with the answers themselves. The reward comes in stages. Don’t answer all their questions at once. That’s what the book—the story—is for. The reward, parceled out in stages, lets the reader know that you can deliver and will ultimately provide them with a fulfilling story at the end. The beginning of your book sets up a covenant between you and the reader, a covenant for a journey you will take together toward resolution.

There is no beginning without an end. In her book The Sell Your Novel Tool Kit (Revised Edition, Perigee Trade, 2002) Elizabeth Lyon suggested that the beginning of a novel should “reflect the entire book. There should be a tie-in [between] the beginning and the end”. This is sometimes called “framing” a story, where the principal thematic problem is given in the beginning and then resolved in the end. In his book, A Story is a Promise (Blue Heron Publishing, 2000) Bill Johnson describes it as a promise to the reader.

Beaches-snow02

Toronto streetcar (photo by Nina Munteanu)

“Dramatic story-issues revolve around issues of human need,” says Johnson. “The need to be loved. To have control of one’s fate. To feel a sense of purpose. To be able to overcome obstacles. To be able to grow and heal from life’s wounds. To understand and make sense of the events of life.” He warns that “if you can’t name the issue at the heart of your story [the theme], it risks being unclear to your audience.” And this needs to be identified, at least intuitively for the reader, at the beginning of the story. You do this through intrigue in the beginning and pointing out through scene what is at stake or at issue in your story.

Additional things to consider in openings include:

  • Avoid starting your story at “the beginning”: instead, start mid-way, when something is already happening—preferably to someone important in your story and at the pivotal point when you provide the “story promise” pertinent to the theme.
  • Quell the urge to put in a lot of information about setting, character and situation: get things in motion first, then reveal here and there. Let the details unfold with the story like a flowing piece of artwork.
  • Trust your reader: novice writers have not yet gained the confidence to trust that they won’t lose the reader in the beginning if they don’t tell them everything right away. The key is to choose just enough to whet their appetite for more. And, yes, it is critical what you choose. What you choose should relate to your story’s theme and its story promise: the problem.

A great opening is a seductive tease, deliciously delivered; it promises an exotic ride that only you can fulfill.

This article is an excerpt from The Fiction Writer: Get Published, Write Now!

Recommended Reading:Beaches-snow01

  • Cardillo, Joe. 2001. “Three Ways to Keep Your Readers Hooked”. Writer’s Digest, April, 2001, volume 81, no. 4.
  • Johnson, Bill. 2000. A Story Is a Promise. Blue Heron Publishing. Portland, Oregon. 187pp.
  • Lyon, Elizabeth. 2002. The Sell Your Novel Took Kit. Revised Edition. Perigee Trade. 320pp.
  • Munteanu, Nina. 2009. The Fiction Writer: Get Published, Write Now! Starfire World Syndicate, Louisville, KY. 264pp.

 

Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

What Indie Authors Should Know…

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Zermatt, Switzerland (photo by Nina Munteanu)

As we enter a new year in writing and publishing, I thought I’d review some interesting statistics and observed trends over 2014 made by those poised well in the industry.

In July 2014, Publishers Weekly revealed some interesting statistics from various surveys and studies worth considering.

The article was based on two recent surveys: one by best selling indie author Hugh Howey; and the other by Mark Coker, founder of e-book distributor Smashwords.

Publishers Weekly cited Hugh Howey’s Author Earnings Report, in which he claimed that “the report comes to the conclusion that the indie movement in literature is not a blip and not a gold rush.” It is definitely here to stay, said Publishers Weekly. Here’s what they summarized:

  • The Big Five traditional publishers now account for only 16% of the e-books on Amazon’s bestseller lists.
  • Self-published books now represent 31% of e-book sales on Amazon’s Kindle Store.
  • Indie authors are earning nearly 40% of the e-book dollars going to authors.
  • Self-published authors are “dominating traditionally published authors” in sci-fi/fantasy, mystery/thriller, and romance genres but — and here is the surprise — they are also taking “significant market share in all genres.

Publishers Weekly contended that “what is clear is that strong indie sales will continue and indie books are now a significant and permanent part of the book publishing landscape.”

Coker’s survey revealed that the 99¢ ebook was no longer “the sweet spot” for e-book pricing. In his 2014 survey, Coker determined from aggregated retail and library sales data of Smashwords books, that:

  • $2.99 and $3.99 are currently the pricing sweet spots for most e-book bestsellers. In general, authors who price their books modestly earn more than those whose average price is higher, but 99¢ is “no longer the path to riches.”
  • Readers prefer longer e-books. In fact, bestselling books tend to be over 100,000 words.
  • Series books outsell stand alone books — but series books under 50,000 words are at a sales disadvantage.
  • “Free” still works as a marketing tool, especially when an author offers the first book in a series for free, but it is much less effective than before — primarily because so many authors are taking advantage of it.
  • Pre-orders give authors a sales advantage. “I think pre-orders today are where free was five years ago,” says Coker. “The first authors to effectively utilize pre-orders will gain the most advantage, just as the first authors to enter new distribution channels gain the most advantage,” he says.
  • Non-fiction earns more at higher prices. “Non-fiction buyers are less price sensitive,” says Coker. “It appears as if most non-fiction authors are underpricing their works, and they should experiment with higher prices,” he says.

Coker is quick to point out that this analysis is based on his own interpretation of the findings, and should only be used to provide authors with possible clues to help them make informed decisions about how to market their own unique books.

In an excellent article, summarizing 2014, award-winning author Kristine Kathryn Rusch summarizes what indie writers learned in 2014. She prefers to use the terms indie-writer and indie-publishing over self-publishing, “because so many writers who are not with traditional publishers have started their own presses. It’s not accurate to lump all writers who are not following the traditional route into the self-publishing basket any longer, if it ever was.” This is an interesting acknowledgement and considers a movement by established authors toward a different publishing model, including hybrid publishing.

Rusch’s rather pithy article suggests that writing and publishing “is hard”, no matter what model you use. She adds that if you don’t learn to love the business side of the industry, “self-publishing can be a soul-sucking experience.” Rusch is quick to add that business destroys the dreams of many writers. “If you don’t learn to love business, you’ll get destroyed in traditional publishing. It’ll just take ten years, where in self-publishing, it’ll take less time.”

Read her section entitled “Achieving Real Success is Hard” for an insightful and candid study of “success” in writing and publishing.

“We all measure success differently, and we should know what it is before we start publishing. But most writers don’t. Success is finishing a novel (check). Success is getting that novel published (check). Success is getting good reviews (check). Success is getting paid for that novel. (check) Success is making a living. (um, what?)”

Read Rusch’s section entitled “The Gold Rush is Over” for an excellent reality-check of the indie publishing industry.

“The days of slapping something up and making a lot of sales were gone by the end of 2010. But the rumors persisted and a lot of people got into indie publishing expecting to get rich…You are not entitled to fame and riches just because you published a book.”

In his blog post of November 2014, Mark Coker said:

“The gravy train of exponential sales growth is over. Indies have hit a brick wall and are scrambling to make sense of it. … Some authors are considering quitting. It’s heartbreaking to hear this, but I’m not surprised either. When authors hit hard times, sometimes the reasons to quit seem to outnumber the reasons to power on. Often these voices come from friends and family who admire our authorship but question the financial sensibility of it all.”

To Coker’s comment Rusch adds, “I’m pretty sure more writers quit than survived publishing in 2014, but that’s because more writers always quit than survive. As I said above, the entire profession is hard, and for those people who want to get by without working hard, this profession is not for them.”

Rusch sums up, again rather pithily, eight things indie writers learned (or should have learned) in 2014:

  1. Gaming the system is impossible: e.g., “every time we figure out how Amazon’s algorithm works, Amazon changes it”; “free doesn’t help me sell my books any more”; 99cents doesn’t help me sell my books any more”; “the tags are gone”; I can’t seem to get enough reviews”; “now when I post on social media, no one responds”—trying to milk the system doesn’t work for the writer because the system is geared for the customer, not the writer—and it’s always a step ahead of you…
  2. Amazon doesn’t love you: Kindle Unlimited? It isn’t about helping its writers; it is about helping its customers.
  3. No one loves you: writers are not entitled to have their books on a shelf, virtual or real.
  4. Your readers don’t even love you (all the time): “you don’t collect and hoard readers; readers can collect and hoard books. It doesn’t work the other way around,” says Rusch.
  5. Sales based on price no longer work: “even the most denial-filled indie writers are starting to figure out that just because their books are cheap, it doesn’t mean readers will pick up that book,” says Rusch.
  6. Running with the big dogs is hard: “Now that the last thing that differentiated traditional publishing from indie—price— has leveled out, indies discovered in 2014 that they’re no longer competing with each other. They’re competing with traditionally published books, including long-term bestsellers,” says Rusch. As Blake says, “Pro basketball players don’t tell themselves that they don’t have to be all that great because there are plenty of mediocre players.”
  7. There is no status quo: “Working in the arts means accepting constant change. Constant change… One of the stupidest gambits I’ve heard from writers in recent years comes from the indie world. Apparently, writers are now searching key words on Amazon bestseller lists—and writing books based on those key words. Oh, heavens, folks. The Amazon bestseller lists are a fraction of the market in the first place, and in the second, they only reflect what sells well now. What will sell well next Christmas is anyone’s guess—and generally speaking, anyone will be wrong… All these gamings and gambits and strategies are based on status-quo thinking,” says Rusch.
  8. There is such a thing as an Indie Midlist Career: many indie writers are finding that they can earn a living writing, essentially earning out what they earned working for someone else. Indie authors are indeed quitting their day jobs, understanding the financial value of the artistic freedom that indie writing gives us. This, Rusch shares, “is what the self-publishing revolution has brought us.” Not some get rich-quick thing; but the means to do what we love.

So, what’s the take home message here for established and particularly new budding indie authors and publishers?

Writing and publishing is a collaborative effort. Take pride in your work. Embrace your passion for writing. Treat everyone in the industry with professionalism and respect, and above all else, enjoy the journey. It’s worth it.

Oh, and last but not least: ensure you get your work edited by a professional!

Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

Ten Questions You Need to Ask Your Characters Before They Can Stay In Your Story

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The Matterhorn, Zermatt, Switzerland (photo by Nina Munteanu)

Your story lives and breathes through your characters. Through them your premise, idea and your plot come alive. Characters give your story meaning; they draw in the reader who lives the journey through them. Without them you wouldn’t have a story—you’d have a treatise.

Here are some questions you need to ask each of your characters:

  1. Will the story fall apart or be significantly diminished if you disappear? If not, you don’t need to be there; you aren’t fulfilling a role in the book. Hugo award winning author Robert J. Sawyer reminds us that “story-people are made-to-order to do a specific job”: they tell a story. In real life, people may act through no apparent motivation, be confusing, incoherent and make pointless statements or actions. Story characters show more clear motivations, coherence, and consistency. They don’t clutter your story with muddle and confusion like real people do. They fit into your story like a major puzzle piece.
  2. What is your role? (e.g., protagonist, antagonist, mentor, catalyst, etc.). Each character fulfills a dramatic function in your story. You can’t just be there because you’re cute. Well, ok, maybe. But even being cute can and should provide a dramatic function in the story by exploring how that quality is viewed and treated by others. As with setting, which serves a similar purpose as character in story, every aspect of both minor and major characters interact with and illuminate story theme, premise and plot.
  3. What archetype do you fulfill? In the “hero’s journey” plot approach, each character fulfills one to several archetypes, which help define how they service the plot and theme of the story. The mentor archetype, for instance, generally believes in and enables the hero on his journey. The threshold guardian, on the other hand does not have faith in the hero and obstructs him on his journey. The hero archetype, usually on a quest (for truth, forgiveness, home, victory, faith, etc.), must negotiate her world of archetypes to reach her destination.
  4. How do you contribute to the major or minor theme of the book? This is particularly relevant for all major characters and their associated sub-plots. Sawyer stresses that “your main character should illuminate the fundamental conflict suggested by your premise.” All other characters, in turn, either help reflect the main character’s journey or the overall story premise and theme. If your book is about forgiveness, each character helps illuminate your exploration of this theme.
  5. Are you unique? If the reader can’t distinguish you from other characters, chances are you need to be eliminated because of point number 1 anyway. In order to contribute to story, characters must provide a sufficiently distinguishable feature, complete with sub-plot, on the story landscape. The more varied and rich the landscape is, the more interesting it will be. Fictional characters achieve distinction through individual traits that readers recognize and empathize with. Authors use vernacular and body language to achieve colorful fictional characters.
  6. Are you interesting? If you aren’t interesting to the reader, you won’t do your job. Readers need to notice you, distinguish you and find something about you that will keep their interest—even if it’s something annoying. Just remember to be consistent—unless inconsistency is part of your character.
  7. What is your story arc? Do you develop, change, and learn something by the end? If not, you will be two-dimensional and less interesting. This is just as true for minor characters as for main characters. The more characters the author imbues with the depth to develop, the more multi-layered the story will become. This is because each character and her associated arc provides her own perspective to the theme. This is what is truly meant by “richness” — not the richness of infinite detail, like a baroque painting, but of infinite meaning like an impressionist work. Choose your minor characters as you choose your major characters.
  8. What major obstacle(s) must you overcome? You need these to struggle and “grow” and change; otherwise there is no tension in the story, no development and movement and no story arc. Your character will be like a still-life with no movement, no direction and no interest. The more your character changes over a story, the more she will be noticed and remembered.
  9. What’s at stake for you (theme), and for the world (plot), and how do these tie together? If a writer is unable to tie these together in story, the story will fail to evoke emotional involvement and empathy. It will lack cohesiveness and will not give the reader a fulfilling conclusion with ultimate satisfaction through the character’s journey related to theme (the hero’s journey, essentially).
  10. Do you change from beginning to end? If you don’t develop throughout the story, then you aren’t growing as a result of the thematic elements and plot issues presented in the story. In other words, you haven’t learned your lesson. While it’s ok for some characters not to develop (e.g., to be one note or flat or plain old stubbornly the same) this is disastrous for any of your main characters. Just ensure that the changes you make your character go through are warranted and relevant to the theme.

JournalWritert FrontCover copy 2Characters help the writer achieve empathy and commitment from the reader. Characters are really why readers keep reading. If the reader doesn’t invest in the characters, she won’t really care what happens next. It is important to be mindful of the emotional and narrative weight of a character and achieve balance between characters. For instance, the foil of the protagonist should carry equal weight; otherwise the reader won’t believe the match-up. Equally, a large cast—often used in epic fantasies or historical pieces—can be used successfully, but only if each character is given a clearly distinguishable personality and role.

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Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.