Hybrid Publishing: Understanding the Writing and Publishing Landscape

Cafe on Baldwin-TorontoOn Friday evening of October 26th Nina will be giving the first in a series of 10 writing workshops through the Immigrant Writers Association Writing and Publishing workshop series for members and non-members. Workshops are free for Class A members, $10 for Class B members, and $15 for non-members.

WORKSHOP: Hybrid Publishing: Understanding the Landscape 

DESCRIPTION: The workshop is structured as an hour-long lecture followed by discussions pertinent to the topic, such as various publishing models, self-publishing, indie publishing, the traditional and the hybrid model with the pros and cons of each model.

The workshop will cover:

  • An overview of the publishing industry, spanning from traditional to indie and self-publishing and everything in-between.
  • Advantages and disadvantages of each option discussed based on needs and perspectives. These include marketing, distribution, creative control, revenue, timing, branding, and reputation.
  • An exploration of emerging directions, models, collaborations and structures in the publishing industry and what this means for the writer.

TIME: 7pm to 9pm

PLACE: Toronto City Hall, Committee Room #2
100 Queen Street West
Toronto, ON

COST: Free for IWA Member type A; $10 for IWA Member type B; $15 for non-members

REGISTER/PAY HERE

Learn with IWA is an initiative of the Immigrant Writers Association, which helps its members enhance their writing skills, gain knowledge about the Canadian publishing landscape, and advance their careers. IWA also encourages its members and other immigrants to share the expertise they brought along, their culture, and thoughts to enrich the society they live in.

Nina’s IWA Writing and Publishing workshops series include:
(C: on craft; P: on publishing, promotion, marketing)

1 (P): Hybrid Publishing: Understanding the Landscape (Oct 26, 2018)
2 (C): World as Character (Nov 30, 2018)
3 (P): How to Promote Your Book and Increase Your Visibility (Jan, 2019)
4 (C): Storyboarding: creating “story” from scenes to worlds
5 (P): Getting Started and Finishing
6 (C): Things to Consider in Fiction Writing
7 (C): Genre-Specific Writing
8 (P): Cover Design / Interior Layout
9 (C): Self-Editing: Ways to Improve Your Language in Writing
10 (P): Getting Feedback: what to do with it

NinaOct26

_________________________

To find out more about IWA’s membership type A and B, please visit immigrantwriters.com/join-us

 

nina-2014aaaNina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books. Nina’s recent book is the bilingual “La natura dell’acqua / The Way of Water” (Mincione Edizioni, Rome). Her latest “Water Is…” is currently an Amazon Bestseller and NY Times ‘year in reading’ choice of Margaret Atwood.

 

 

New Directions in Self-Publishing: A Discussion by Writers and Editors

Panel-Nina-water

I was recently invited by Editors Toronto and the Toronto chapter of PWAC to participate in a panel (co-sponsored and hosted by UofT’s Creative Writing Program) exploring the current state of self-publishing and the publishing industry in general. I was one of four professionals whose work has involved all facets of the industry from POD, hybrid models, and ebooks to crowdfunding and writing communities.

The four speakers included:

MeghanBehse_closeMeghan Behse, the president of PubLaunch Inc., a new online marketplace and crowdfunding platform where writers, readers, and publishing professionals join forces to get books published. In her role as publisher, she steered Iguana through a new world of digital and print-on-demand publishing while experimenting with unique royalty arrangements and funding models, including crowdfunding. Behse talked about how PubLaunch is using emerging technologies to help overcome the obstacles writers continue to face in the self-publishing industry.

nina-munteanuNina Munteanu, an experienced editor of traditionally published and self-published books, and an award-winning author of eight novels, including Darwin’s Paradox and The Splintered Universe Trilogy. A frequent contributor to Amazing Stories and the current editor of Europa SF, Munteanu teaches writing at George Brown College and the University of Toronto and has also published short stories, essays, and non-fiction books. Her latest book is Water Is…The Meaning of Water, a scientific study and personal journey as limnologist, mother, teacher, and environmentalist. Munteanu provided an overview of the industry—including use and misuse of terms—then spoke about evolving professional standards in self-publishing, and what these changes mean for writers and editors.

sfyshStephanie Fysh, a Toronto-based freelance editor of independent authors in a variety of genres, including fantasy, science fiction, YA, romance, and erotica, and the former chair of Ryerson University’s Publishing program. She works with hybrid publishers on projects that range from harrowing memoirs to comedy, and still enjoys a textbook project that she can learn something from. Using her own experience as example, she talked about what self-publishing authors look for in an editor, and how that differs from the roles built into traditional or hybrid publishing.

MarkLeslieLefebvre_LaurenLangMark Leslie Lefebvre, the author of more than a dozen traditionally published and self-published books, a professional speaker, a digital publishing advocate, and a bookseller with more than a quarter century of experience.  Lefebvre explained what prompted him to self-publish “ten years before any self-respecting writer would admit to such a foul thing.” And he’ll tackle the big-picture questions: “What is currently wrong with self-publishing, and how can we work together to fix that?”

JessShulmanTweet

I started the panel discussion with an overview of the publishing industry from traditional to indie to self-publishing. I overviewed five main publishing models and discussed advantages and disadvantages depending on needs and perspectives of the writer. A few advantages of self-publishing include: 1) getting a book to market more quickly than through the traditional publishing path; and 2) having more control over the end product.

PublishingModels

The downsides in self-publishing arise from the same: 1) getting a book to market more quickly may seduce writers to compromise the lengthy process of perfecting their work (provided by editors, layout and cover artists) to put something out before it is ready; and 2) having more control also means more responsibility borne by the writer (the need to understand more in book production and marketing than a writer in the traditional process needs to). Another important disadvantage to self-publishing lies in more restricted distributing, marketing and exposure.

In my talk, I emphasized that while the current industry is providing great opportunities, with these come great responsibilities.

PPTslide-opportunies-responsibilities

Authors and editors are currently facing a sea of possibilities. New directions, models, collaborations and structures face us as the publishing industry morphs into something new. Self-publishing and hybrid-players are at the forefront of that evolving tide of new publishing. And it’s very exciting!

Suzanne Bowness of PWAC Toronto provided a good summary of the panel discussion on PWAC’s blog Networds, and shared by the Editors Toronto blog Boldface. Editor and publishing consultant Michelle MacAleese who attended the event made these observations:

  • Many in the biz draw a distinction between self-published authors and hybrid-published authors; both are “independent,” but the self-published authors are a special breed, who *are starting to understand art and business and (usually) gladly develop proficiency in all the technical and administrative details of the process.
  • Not surprisingly, options for authors continue to change rapidly. What worked best in 2011 is irrelevant today. Many quality companies offer publishing services and hybrid publishing deals. (Many companies will pretty much just steal your money. One must read up before signing up. *Research is paramount)
  • The best publishing option for e-only genre fiction won’t be the same as for a debut hardcover business book. It’s a wide world of independent publishing.
  • Authors: If you don’t love technical things (formatting ebooks, working Amazon’s categories, tweaking descriptive copy), you probably won’t enjoy starting a publishing house of one.
  • Editors: Working with self-published authors is a specialty and those editors who are good at taking on that relationship and guiding the process are worth their weight in gold. (Isn’t it about time we begin to mentor each other in why this kind of author-editor relationship is unique, and how it borders on the agent role at times? *This is a great opportunity for editors willing to evolve and grow.)
  • Editors who already specialize in working with self-published authors: Let’s talk about how to partner with reputable publishing services companies as well as with other independent designers and book marketing professionals to launch great self-published books that sell! This point was just touched upon in the panel and is still evolving; again, editors are uniquely positioned as author-consultants to play key roles in new networks of independent professionals in the publishing industry. *italics throughout are mine

MichelleMacAleese-Tweet

JenDinsmoreTweet

A few years ago, I gave a talk at Editors Toronto on the industry from the self-publishing author and freelance editor’s perspective. It remains highly relevant today, given that it spoke to the changing face of publishing and what it means for editors and writers. Editors learned about self-publishing and indie publishing, publishing myths, and imaginative ways to find new editing opportunities:

Self-publishing used to be a scar; now it’s a tattoo.”–Greg Cope White

Other relevant articles include:

Nina Munteanu on the Author-Editor Relationship

Beating Today’s “S” Curve (or Why an Editor is Every Writer’s Best Friend)

Walking the Tightrope Between Innocent and Cynical

The Moving Target of Indie Publishing: What Every Editor (and Writer) Needs to Know

The Writer-Editor Relationship, Part 1: Editors Preparing Writers

The Writer-Editor Relationship, Part 2: Five Things Writers Wish Editors Knew—and Followed

The Hidden Costs of Self-Publishing, Part 1: The Solution to “Author Solutions”

What Indie Authors Should Know for 2015

Surfing the Hybrid Wave of Publishing

The Indie Book Tidal Wave…What Does it Mean for Bookstores, Publishers & Writers?

forest mist light stream  

nina-munteanuNina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of

The Writer-Editor Relationship, Part 1: Editors Preparing Writers

 

sunstream pathAs indie publishing soars into new heights and successes, writers are looking more and more to freelance editors to help them create works of merit that will stand out in the market. Whether this process is seamless and productive or fraught with difficulties relies on the relationship established between editor and writer—at the outset and throughout.

The writer-editor relationship—like any relationship—works best when communication between parties is transparent and clear. What ultimately drives misunderstanding—or its corollary, harmony—is “expectation” and how it is met. Clarifying expectations on both sides is paramount to creating a professional and productive relationship with few hitches.

Realizing Expectations

Indie authors often come to editors with unclear and, at times, unreasonable or unrealistic expectations on services. Many writers know very little about the kind of editing we do and the different levels of effort (time and associated fee) required. They do not understand the difference between “copy-editing” and “structural editing”, particularly as it pertains to their own work. In fact, many indie writers don’t even know what their MS requires. This is because of two things: 1) they can’t objectively assess their own work, particularly in relation to market needs; and 2) many authors have not sufficiently considered their “voice” or brand and matched it to a relevant target market. Both of these will influence how the writer comes into the relationship and the nature of their expectations.

It is best to be “up front” with everything, from understanding a writer’s work and market expectations to establishing your fees, your time, and the nature of your services. This is why a savvy editor will ask for a one to several page example of the author’s writing prior to offering their services and finalizing the nature of a potential relationship. Such an exchange may, in turn, include a sample of the editor’s work for the writer to assess. This exchange helps clarify the process for both parties.

A savvy editor will want to establish with the author the following things prior to taking him/her on as a client and embarking on the actual editing task:

  1. The nature of the writer’s work: a writer’s work should harmonize with the editor and achieve a good fit; e.g., I edit fiction and non-fiction; however, I do not edit horror, because I simply can’t relate to it and don’t care for it. More on this below.
  2. The author’s expectations and target market: this is key to establishing the kind of editing required for the author’s piece. Is it good enough to just copy-edit or will the piece require substantive edits to succeed in the identified market? This often requires open and frank communication between editor and author.
  3. Nature and time of submission: on which the schedule is based.
  4. Schedule and deadlines for deliverables: based on the editor’s realistic timing (including other work) and the nature of the editing job (to be established by some reliable means).
  5. Nature of communication: form and frequency; partly to ensure that the writer does not abuse the communication stream with a barrage of emails, e-chats, phone calls, etc.)
  6. Nature and cost of deliverables: e.g., use of track changes; inclusion of summary letter; follow up meetings, etc.
  7. Mutual agreement on fees, fee structure and payment details: what, how and when.
  8. Inclusion and nature of contract: this may include an NDS, if desired.

By clarifying these, you and the author create a new set of realistic agreed-upon expectations.

Fitting Writer with Editor

The right fit for editor and writer includes more than harmonizing genre, writing style, and content. The fit includes personality. A professional editor and colleague of mine recently shared on our list-serve about his experience as both a freelance and publishing house editor. The editor shared that a majority of writers responded to his edits with comments like, “finally, someone who just comes out and plainly tells me what’s wrong!” However, others complained: “why are you so mean?” The editor admitted to using humor liberally in his assessments and was described by one of his clients as “playfully harsh.” While the work of this editor is no doubt impeccable, the added humor may not be a good fit for some writers, particularly those who are not highly confident in their work.

Knowing your own brand of editing and being up front with it is part of achieving a good fit with a writer and can avoid huge headaches down the line for both of you.

Toward Honesty & Moral Integrity

I and some of my editing colleagues have run across several cases of indie writers who have come to us with “already edited works” that they believed only needed proofing or minor edits, but in fact called for substantive editing and story coaching to fulfill market requirements. The previous editor had either done a poor job of editing or the author had done a poor job of incorporating the edits. Either way, I was now in the position to inform this author, who had already spent several thousand dollars on edits, that his work required more than a “trim job off the top” to meet the standards demanded by the market.

My colleague suggested that it is unethical to copy-edit a manuscript that obviously requires structural editing or has serious “story” problems. I’m inclined to agree. The key lies in the expectations of the author and his/her intended market. This is where the editor’s knowledge of “matching work to market” becomes a critical part of the relationship with the author, whether you take him/her on as a client or not. I talked more about this in a previous article on Boldface, “The Moving Target of Indie Publishing: What Every Editor (and Writer) Needs to Know.” Honesty is best. Following the path of moral integrity may not put food on the table; but it will maintain your reputation as an editor of quality, which will keep the roof over your head.

Below is a mock email of a general response to a writer’s inquiry for help on their MS:

Dear Alice,

Thank you for your interest in my editing services. I am still taking on clients and would be happy to help you.

In your initial letter, you included a brief description of your story. It sounds intriguing and interesting. Science fiction is my passion (I’ve published nine SF books so far).

Before we proceed, I need a few things from you to ensure we are a good fit and to help me do the best I can for your project. First, can you please send me a short sample of your work (2-3 pages) and a very short summary. From this I’ll be able to confirm the kind of editing that best suits your project. For the kinds of editing/coaching services and associated fees please refer to this page on my website: xxxx.

Can you also answer the following questions?

1.     (If they haven’t included the genre or a short premise, I ask them for one).

2.     How do you intend to publish this book (traditional, indie, self-publish)?

3.     Who would you say is your intended audience and market?

4.     Is this book a stand alone or part of a trilogy or series?

5.     Is the book complete (first draft or more)? If not, how much is written?

Based on this, I will suggest the kind of editing (and coaching) required to best fit your needs. This may be one or a combination of the following: 1) an evaluation/assessment at $xx/page; 2) copy-editing (with some substantive editing) at $xx/page; or 3) story coaching at $xx/hour. As outlined on my webpage (xxxx), I provide digital commentary (line by line) in your manuscript (in Word through track changes) accompanied by a summary letter with recommendations. You can find examples of what I do on this page of my website: xxxx.

Once I’ve determined what services best suit your work and you are in agreement with the service and fees, I will draw up a contract for you and I to sign. The contract will stipulate a reasonable schedule that you and I can agree on for the process and deliverables.

Once the contract is signed by both of us, I would ask that you send me your material along with Paypal payment for the first half of the agreed total fee by the date marked in the contract.

I look forward to hearing from you.

Best Wishes,

Nina

 

Nina MunteanuNina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

 

 

 

 

 

The Moving Target of Indie Publishing: What Every Editor & Writer Needs to Know

tree bark4I’m a writer and an editor. I’ve written and published novels, short stories, and non-fiction books with traditional publishing houses and indie publishers. I’ve also self-published. As editor, I serve as the in-house copy editor for a publishing house in the United States and have acted as acquisition editor for several anthologies put out by a local indie publisher. I also coach novice writers to publication and edit in that capacity.  You could say I know the industry from many angles and perspectives. That’s been good for me, because this industry is a moving target, and it’s good to triangulate on a moving object. The entire publishing industry is evolving, and it’s a slippery evolution.

Even the words we use are slippery. Indie. Hybrid. Publisher.

Many people, like award-winning author Kristine Kathryn Rusch, when they use the terms indie writer and indie publishing, include what some call self-publishing in their definitions of indie, “because so many [professional] writers who are not with traditional publishers have started their own presses. It’s not accurate to lump all writers who are not following the traditional route into the self-publishing basket any longer.” According to Rusch, an indie publisher is anyone who is not a traditional publisher. For this article, I’ve adopted Rusch’s definition to provide the full range of expectations for editors working with writers in the indie field. I define a traditional publisher as an established and often larger publishing house or press that (1) follows traditional submission criteria; (2) does not charge writers; (3) pays out royalties; and (4) employs in-house editors.

Indie writing and publishing can then be described in several ways depending on where the writer submits and by what mechanism and what model they use. All of these will affect a writer’s needs and perceptions for an editor and, in turn, an editor’s expectations as well.

Table 1 (below) outlines the five major models of indie writing and publishing.

Table 1: Types of indie writing / publishing models
1. Small independent press

 

(not writer’s)

 

Author submits to a small press that does not require author to pay for publishing costs. House may pay small royalties. Acceptance criteria limit submissions. There may or may not be formal distribution.
2. Small independent press

 

(not writer’s)

 

Author submits to a small press that may require author to pay for part of the publishing costs. House typically does not pay royalties but may provide complimentary copies and/or author’s rate for copies. Acceptance criteria may still apply to submissions. Distributor is typically the Ingram/Amazon model.
3. Small independent press

 

(writer as sole proprietor or part of a consortium; also called self-publishing by some)

Author can write and publish as they please. Costs of publication are born solely by the writer(s), and royalties come straight from profit. No acceptance criteria apply. Distribution is typically the Ingram/Amazon model.
4. Service publisher

 

(e.g., iUniverse, Friessen; this is self-publishing, even though the publisher’s name appears on the work)

 

Author can write and publish as they please. All publication costs born by writer. Service will include copy editing, layout, cover design, printing, some distribution, and some promotion—all at cost (based on service package). Distribution is typically the Ingram/Amazon model.
5. Self-publishing

 

(e.g., the publication is in the author’s name)

Author can write and publish as they please. Author uses à la carte style of self-publishing in which they do (or hire others to do) the production of the work (e.g., editing, layout, cover, printing, distribution, and promotion).

Depending on which model an author uses for their work, their perceived need and actual need for an editor prior to submission and publication will be affected. I distinguish between perceived and actual because, unfortunately, in many cases, these diverge: an author may not think they need a certain kind of editing for their work when they do. The opposite is more rare: the author thinking they need an editor when they don’t. (More on this in a future article.)

The availability of these models and their hybrid cousins has provided writers with a cornucopia of often confusing choices. In many cases, I find that writers are not even aware of which choice is best for them. Part of the reason is that writers carry forward ideas from the old model. Unfortunately, this often translates into misconceived ideas about and expectations of editors. (That’s another article too.)

For editors, it’s important to recognize these different models and what they, in turn, provide and expect from authors. A savvy editor translates into a savvy author. Your advice, when driven from a place of publishing industry knowledge, will be invaluable to authors seeking your services. And they will come to rely on this as much as, if not more than, your actual editing.

By its very nature, indie publishing has given the freelance editor an opportunity to take on a new role—a service that agents used to and still do provide to many traditionally published authors: that of industry consultant. In the traditional model, an author would seek an agent who would then not only sell their work to a publisher but also provide advice on what to expect in the market as well as help with career-longevity choices (which include branding)—questions many novice authors haven’t even considered, never mind answered sufficiently. Most indie authors will not engage an agent, but most will (should) hire an editor. So, instead of an agent, the freelance editor becomes the first stop in the publishing industry for an indie author. This has become one of my primary roles as editor and writing coach. And this is again because most writers, when they start out, do not know what direction they want to go—mainly because they aren’t familiar enough with what is available to them and the ramifications to their careers.

Here’s an example: one client, working on her first novel, wanted my advice on whether she should try a traditional publisher or just forgo and self-publish. An editor possessing savvy knowledge of the industry and now knowing something of the author’s work and ambitions can bring informed and constructive advice to the author.

The ramifications on how I handle and edit a story directly follows which route the author has decided to follow. This is every bit as relevant to an author publishing with a traditional publishing house, an indie press, or self-publishing. Style—whether it’s that of a publishing house or the author’s brand—relies on consistent application of voice and tone. Just as publishing houses embrace different and unique styles, so do authors. In fact, if they are self-publishing, this is even more important.

The editor plays a crucial role in helping an author establish their voice, style, and, ultimately, their brand. And, perhaps, this becomes one of the principle differences between traditional and indie publishing. While voice and style is predetermined to some extent by traditional publishing houses (hence, they employ their own editors to impose a style in some cases), it’s left to the author—and their freelance editor—to determine this in the indie scene. The structure of traditional publishing is both more orderly and more confining. Indie publishing—particularly self-publishing—is an infinite melting pot of creativity. Some view it as one big mess. In fact, it’s a chaos of astonishing opportunity. It’s a chance for intimate collaboration that demands mutual respect. Freelance editors are poised as both gatekeepers and enabling wizards of the indie world.

Table 2 (below) describes a freelance editor’s focus in the five indie models.

Table 2: Editing for different indie models
1. Small independent press

 

(with submission criteria similar to a traditional model)

 

Authors often think they don’t need a freelance editor if they’re submitting to a press with in-house editors; this is incorrect. Those who have had their work edited prior to submission to a press—even a small press—will have a much higher chance of being accepted. The freelance editor’s job, then, will include attending to the style of the publishing house.
2. Small independent press

 

(without submission criteria)

 

While authors may not recognize the need for an editor when submitting to an indie publisher without submission criteria, the need for editing remains—particularly because many of these presses don’t employ or have sufficiently qualified editors. Excellence in presentation and nurturing a strong author voice are the freelance editor’s responsibility.
3. Small independent press

 

(writer’s own press)

Given that the author has carte blanche on what to write and publish, a freelance editor’s role in recognizing, harmonizing with, and helping to establish a genuine and strong author’s voice becomes most important.
4. Service publisher

 

 

Authors have misconceptions about service publishers and particularly their editors. I’ve had several clients come to me after recognizing that their works were not well represented by the provider’s in-house editor. Service publisher in-house editors do not represent a particular style, voice, or brand (given that most are underpaid students and there is no style identity); the freelance editor role is as with #3.
5. Self-publishing

 

 

The same criteria exist here as for model #3.

The take home: Freelance editors can flourish in the indie writing and publishing field by tree bark4(1) establishing their expertise in the industry and what it requires (taking on the role of consultant, which agents normally provide in the traditional model); (2) recognizing a need for strong authorial voices and helping to foster them; and (3) promoting point #2 with consistency in style, tone, etc.

 

Nina MunteanuNina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

 

The Moving Target of Indie Publishing: What Every Editor (and Writer) Needs to Know

green canopyI’m a writer and an editor. I’ve written and published novels, short stories and non-fiction books with traditional publishing houses and indie publishers, and I’ve self-published. As editor, I serve as in-house copy-editor for a publishing house in the United States and have acted as acquisition editor for several anthologies put out by a local indie publisher. I also coach novice writers to publication and edit in that capacity. So, you could say, I know the industry from many angles and perspectives. That’s been good for me, because this industry is a moving target and it’s good to triangulate on a moving object. The entire publishing industry is evolving and it’s a slippery evolution.

Even the words we use are slippery. Indie. Hybrid. Publisher.

Many people, like award-winning author Kristine Kathryn Rusch, when they use the terms indie-writer and indie-publishing include what some call self-publishing in their definitions of indie, “because so many [professional] writers who are not with traditional publishers have started their own presses. It’s not accurate to lump all writers who are not following the traditional route into the self-publishing basket any longer.” According to Rusch, an indie publisher, then, is anyone who is not a traditional publisher. For the sake of this article, I’ve adopted Rusch’s definition to provide the full range of expectations for editors working with writers in the indie field. I define a traditional publisher as an established and often larger publishing house or press that: 1) follows traditional submission criteria; 2) does not charge writers; 3) pays out royalties; and 4) employs in-house editors.

Indie writing and publishing can then be described in several ways depending on where the writer submits, by what mechanism and what model they use. All of these will affect a writer’s needs and perceptions for an editor and, in turn, an editor’s expectations as well.

I overview five major models of indie writing and publishing in Table 1, below.

Table 1: Types of Indie Writing / Publishing Models:
1. Small Independent Press

(not writer’s)

Author submits to a small press that does not require author to pay for publishing costs; house may pay small royalties; acceptance criteria limit submissions; there may or may not be formal distribution
2. Small Independent Press

(not writer’s)

Author submits to a small press that may require author to pay for part of publishing costs; house typically does not pay royalties but may provide complementary copies and/or author’s rate for copies; acceptance criteria may still apply to submissions; distributor tends to be Ingram/Amazon model
3. Small Independent Press

(writer as sole proprietor or part of a consortium; also called self-publishing by some)

Author can pretty well write and publish as she pleases; costs of publication are born solely by the writer(s) and royalties come straight from profit; no acceptance criteria apply; distribution typically Ingram/Amazon model
4. Service “Publisher”

(e.g., iUniverse, Friessen, etc.); this is self-publishing, even though the “publisher” name appears on the work

Author can pretty well write and publish as she pleases; all publication costs born by writer; service will include various services, including: copy-editing, layout, cover design, printing, some distribution, some promotion—all at cost (based on service package); distribution typically Ingram/Amazon model
5. Self-Publishing

(e.g., the publication is in the author’s name)

Author can pretty well write and publish as she pleases; author uses a la carte style of self-publishing in which she hires various experts—or herself does—the production of the work (e.g. editing, layout, cover, printing, distribution, and promotion).

Depending on which model an author uses for their work, their perceived need and actual need for an editor prior to submission and publication will be affected. I make the distinction between “perceived” and “actual” because, unfortunately, in many cases these diverge: an author may not think they need a certain kind of editing for their work when they do. The opposite is more rare: the author thinking she needs an editor when she doesn’t. I will talk more about this in a later article.

The availability of these models and their hybrid cousins has provided writers with a cornucopia of often confusing choices. In many cases, I am finding—particularly with my clients—that writers don’t even know which choice is best for them. Part of the reason for this is that writers carry forward ideas from the old model and create a misconception of expectation. Unfortunately, this often translates into misconceived ideas about and expectations of editors. That’s another article too.

For editors, it’s important to recognize these different models and what they, in turn, provide and expect from authors. A savvy editor translates into a savvy author. Your advice, if driven from a place of publishing industry knowledge, will be invaluable to authors seeking your services. And they will come to rely on this as much as, if not more than, your actual editing.

By its very nature, indie publishing has given the freelance editor an opportunity to take on a new role—a service that agents used to and still do provide many traditionally-published authors: that of industry consultant. In the traditional model, an author would seek an agent who would then not only sell their work to a publisher but also provide advice on what to expect in the market as well as help with career-longevity choices (which include “branding”); questions many novice authors haven’t even considered, never mind answered sufficiently. Most indie authors will not engage an agent; but most will (should) hire an editor. So, instead of an agent, the freelance editor becomes the first stop in the publishing industry for an indie author. This has become one of my primary roles as editor and writing coach. And this is again because most writers, when they start out, do not know what direction they want to go—mainly because they aren’t familiar enough with what is available to them and the ramifications to their careers.

Here’s an example: one client, working on her first novel, wanted my advice on whether she should try with a traditional publisher or just forgo and self-publish. An editor, if possessing savvy knowledge of the industry and now knowing something of the author’s work and ambitions, can bring informed and constructive advice to the author.

The ramifications on how I handle and edit a story directly follows which route the author has decided to follow. This is every bit as relevant to an author publishing with a traditional publishing house, an indie press, or self-publishing. Style—whether it is that of a publishing house or the author’s brand—relies on consistent application of voice and tone. Just as publishing houses embrace different and unique styles, so do authors. In fact, if they are self-publishing, this is even more important.

The editor plays a crucial role in helping an author establish their “voice” and “style”, and ultimately their “brand.” And, perhaps, this becomes one of the principle differences between traditional and indie publishing. While voice and style is pre-determined to some extent by traditional publishing houses (hence they employ their own editors to impose a style in some cases), it is left to the author—and her freelance editor—to determine this in the indie scene. The structure of traditional publishing is both more orderly and more confining. Indie publishing—particularly self-publishing—is an infinite melting pot of creativity. Some view it as one big mess. In fact, it is a chaos of astonishing opportunity. It is a chance for intimate collaboration that demands mutual respect. Freelance editors are poised as both gatekeepers and enabling wizards of the indie world.

Table 2, below, describes a freelance editor’s focus in the five indie models I described in Table 1.

Table 2: Editing for Different Indie Models:
1. Small Independent Press

(with submission criteria similar to a traditional model)

Authors often think they don’t need a freelance editor if they are submitting to a press with in-house editor; this is incorrect. Those who have had their work edited prior to submission to a press—even a small press—will have a much higher chance of being accepted. The freelance editor’s job, then, will include attending to the style of the publishing house.
2. Small Independent Press

(without submission criteria)

While authors may not recognize the need for an editor in submitting to an indie publisher without submission criteria, the need for editing remains—particularly because many of these presses do not employ or have sufficiently qualified editors. Excellence in presentation and nurturing a strong author voice are the freelance editor’s responsibility.
3. Small Independent Press

(writer’s own press)

Given that the author has pretty well carte blanche on what to write and publish, a freelance editor’s role in recognizing, harmonizing with and helping to establish a genuine and strong author’s “voice” becomes most important.
4. Service “Publisher” Authors have misconceptions about service “publishers” and particularly their editors. I have had several clients come to me after recognizing that their works were not well represented by the provider’s in-house editor. Service “publisher” in-house editors do not represent a particular style, voice or brand (given that most are underpaid students and there is no style identity); the freelance editor role is as with #3.
5. Self-Publishing The same criteria exist here as for model #3.

The take home is that freelance editors can flourish in the indie writing and publishing field by: 1) establishing their expertise in the industry and what it requires (taking on the role of consultant, which agents normally provide in the traditional water drops on leafmodel); 2) recognizing a need for strong authorial voices and helping to foster them; 3) promoting point #2 with consistency in style, tone, etc.

Hope this helps. Let me know.

nina-2014aaNina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

The Hidden Costs of Self-Publishing, Part 1: The Solution to “Author Solutions”

author-solutions-friendsWhat do Simon & Schuster, Hay House, Barnes and Noble and Reader’s Digest have in common? Each of these reputable and famous names in publishing has forged a partnership with Author Solutions. What is significant about that? Well…In a detailed article written in April of 2015, author David Gaughran tells us why this is distressing news to authors and I discuss this further below.

Many beginning authors wishing to “self-publish” are looking for a service that will easily and painlessly “publish” their cherished creative as well as help them get it out into the reading world. Naive about what it takes to “get out into the reading world”, many authors are signing up with service-publishers who will “publish” anything so long as the author is willing to pay. You know who they are; I mention some of them below. Although the Internet is populated with excellent book-publishing services by freelance editors, cover artists, layout specialists and various accompanying software and apps, many authors are unwilling to go the a la carte route of experts. Instead, they look for an easy and convenient solution: a one-stop shop to sell their book. The “expertise” and “services” are usually anonymous and nameless, hidden behind the company name. I’ve seen some horrid examples of extremely poor editing in books that had presumably been professionally edited by a service-publisher for which a writer had paid good money. The writer was himself/herself clueless of the poor quality (for some of them, English is not their first language), and couldn’t tell me who had edited their work. When I did some digging into two of these service-publishers, I finally found, in the fine print, that the service-publisher used students. Another client of mine complained bitterly about how he had not received the services promised in the package that he’d paid dearly for. This sort of thing is rampant in the “self-publishing” industry right now.

As with all short cuts, there are hidden costs. Let’s take Author Solutions as a good example.

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The “Anti-Solution”

Author Solutions provides a “publishing” service to any writer willing to pay.  Typical of virtually all the vanity publishers, Author Solutions and its many affiliates (likely the company you are using) offers several packages for the author, from basic printing services to the deluxe package with promised media coverage and excellent PR. Unfortunately, what they promise and what they deliver can be two different things. Far from providing solutions to an author, Author Solutions operates “more like a telemarketing company whose customer base is the authors themselves,” write plaintiffs Wheeler and Heightsman as part of their 2015 class action law suit against the firm. Some of Author Solutions’ long-standing issues faced by customers include:

  • improperly reporting royalty information
  • non-payment of royalties
  • breach of contract
  • predatory and harassing sales calls
  • excessive markups on review and advertising services
  • failure to deliver marketing services as promised
  • telling customers their add-ons will only cost hundreds of dollars and then charging their credit cards thousands of dollars
  • ignoring customer complaints
  • shaming and banning customers who go public with their stories.

“Despite Author Solutions’ mounting legal troubles and an unending stream of complaints against the company from both its own customers and a whole host of writers’ organizers and campaigners, companies are still queuing up to partner with Author solutions,” writes Gaughran. Is it because its corporate parent is Penguin Random House? Some “Partner Imprints” (in brackets) run by Author Solutions as a self-publishing service for the partner publishing house include:

  • Simon & Schuster (Archway Publishing)
  • Lulu
  • Harlequin (DelleArte Press) – partnership terminated 2015
  • Hay House (Balboa US, Balboa Australia)
  • Barnes & Noble (Nook Press Author Services)
  • Crossbooks (LifeWay) – partnership terminated 2014
  • Penguin (Partridge India, Partridge Singapore, Partridge Africa)
  • HarperCollins/Thomas Nelson/Zondervan (Westbow Press)
  • Random House (MeGustaEscribir)
  • Writer’s Digest (Abbott Press) – partnership terminated 2014

Many authors aren’t aware that these “Partner Imprints” are all run by the same company; or that Author Solutions’ own in-house imprints include iUniverse, Trafford, Palibrio, AuthorHouse, BookTango, and Xlibris. According to Gaughran, this came about as a “solution” for traditional publishing houses to monetize their slush pile. That’s the pile of unsolicited works most beginning writers send to publishing houses that end up in a huge heap in some room that in the past was relegated to new underling editors to cut their teeth on. Now the manuscripts simply go to a company only interested in making money from writers willing to pay for their largely unedited works. Books that would never have been accepted by these traditional publishing houses are now finding a “home”. But what kind of “home” is it and what does the writer really achieve for her many dollars spent? According to Gaughran’s sources at Penguin, the primary directive of Author Solutions is to sell (to the author) the most expensive publishing package they can and encourage authors to buy their own books. When depositions were made public, they revealed that two thirds of Author Solutions revenue comes from selling publishing and marketing packages and one third from selling books—with a vast majority of those book sales coming from authors buying their own books. What about the cool opportunities for book signings at literary events, book displays, advertising space, TV and reviews that they promised? Gaughran provides a staggering list that includes Publishers Weekly, New York Times, Kirkus and the New York Review of Books, and my personal favorite Word on the Street Festival Toronto. “These partnerships don’t provide any real value to Author Solutions customers,” says Gaughran. In an earlier class action lawsuit against Author Solutions by law firm Giskan Solotaroff Anderson & Stewart representing three authors, Publishers Weekly wrote:

The suit, which seeks class action status, alleges that Author Solutions misrepresents itself, luring authors in with claims that its books can compete with “traditional publishers,” offering “greater speed, higher royalties, and more control for its authors.” The company then profits from “fraudulent” practices, the complaint alleges, including “delaying publication, publishing manuscripts with errors to generate fees, and selling worthless services, or services that fail to accomplish what they promise.” The suit also alleges that Author Solutions fails to pay its authors the royalties they are due.

According to the law firm representing the authors:

Author Solutions preys upon the dreams of authors by selling them expensive services that sound exciting but do not actually sell any books. Their defense: They aren’t being deceptive because they aren’t trying to sell books. Of course, for nearly 200,000 authors who have paid thousands (if not tens of thousands) of dollars to buy expensive services that promised to promote their books, Author Solutions’s indifference to book sales comes as more than a bit of a surprise.”

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The Solution—But You May Not Like It…

So, what’s the solution? For those of you starting out, it’s important to know that firstly there are a lot of genuinely good publishing houses out there potentially interested in your book and willing to work with you in partnership toward a successful book that will sell. And they don’t want your money; they want quality. The book publishing industry is booming in many different ways. And while the predatory arm of the mercenary would like to seduce you with glamour and unrealistic dreams—so long as you pay—a whole cadre of small presses are growing who are producing high quality works by emerging writers. These local Indie publishing houses are worth seeking out and submitting to. But they don’t want to see your book until it is ready. Reader ready. This puts the responsibility back on you, the writer, to produce the very best you can. I tell my writing students at the University of Toronto and George Brown College that if you want to publish, you need to:

  1. write the very best story you can
  2. get it edited, preferably by a professional editor or a writing coach of good repute
  3. research the book publishing market and submit to a traditional publisher (not a service-publisher who wants your money)
  4. rewrite (if you feel the need to) and resubmit to another publisher
  5. resubmit to another publisher

If you decide to self-publish, find a reputable printing house and learn what it takes to create a book. Find someone who does sunset-dock-birdslayout and covers professionally. There are good ones out there; I know—I use them myself. Learn some marketing skills or find a marketing specialist or PR specialist who has a sound track record and you can trust. The book industry was and still is based on sound relationships. Writers with editors; publishers with marketers and distributors; writers with readers; and so on.

In the end, it’s up to you. Take charge of your career and bring the “self” back into self-publishing.

In Part 2, I discuss the significance of first impressions and “branding” in self-publishing. Of course with examples.

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nina-2014aa

Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.  

The Future of “Books”

mushroom forestAn August 2013 survey by bestselling author Marie Force revealed some interesting trends about what American readers like, what format they prefer and where they find their writers. While the survey was fairly small and restricted to Americans (just under 3,000 people responded to 44 questions), I think it provides a good microcosm of what the trend is out there in North America generally.

Here are Marie’s main findings and conclusions:

1. FORM: Readers prefer e-books to paperbacks (77%); many buy in multiple formats, including paperback. 52% of surveyed readers do buy their books in print form. Audio books are slowly gaining popularity.

2. REVIEWS & TESTIMONIALS: Retail reviews such as those on Amazon, Barnes & Noble and other retail sites were more important to readers than author endorsements and reviews by professional reviewers on review sites. Fifty percent of readers preferred reviews posted on retail sites for their information; 16% used Goodreads; 72% said that the designation of “New York Times Bestselling Author” did not make a difference in their purchasing choice. 81% did not subscribe or read the major review publications (e.g., RT Book Reviews, Publishers Weekly, Kirkus, Booklist, NYT Sunday Edition, USA Today)

3. BOOKSTORES: A majority of readers bought their books from a virtual bookseller: 80% of surveyed readers buy from Amazon (Barnes & Noble online was second at 23%; iBookstore/Apple scored 13%). 58% of readers surveyed had visited a real bookstore twice or less in the past year. The remaining percent visited more often.

4. PUBLISHER: readers are more likely to buy a self-published book by an author they know; 94% of readers surveyed are “more likely” to buy a self-published book from an author who is known to them; 68% of readers are “less likely” to purchase a self-published book by an author they don’t know.

5. CONTENT & GENRE: Readers are most interested in stories with outstanding characters, setting, storytelling and writing; 75% chose “all of the above” to encompass each of the elements. Unsurprisingly, 81% of readers chose “Romance” is their favorite genre of fiction; contemporary romance is the favorite subgenre with historical romance as the second favorite.

6. HOW READERS FIND & FOLLOW AUTHORS: the best single-most best social media platform for authors is Facebook, used by 85% of surveyed readers; 75% of readers also subscribed to the newsletters of their favorite authors and 55% subscribed to the blogs of their favorite authors. Twitter was not a major site for readers to find and follow their authors. Goodreads was one of the most frequently mentioned sites in the open-ended portion of the questionnaire.
The numbers don’t always match up; nor is the catchment or method of making statistical conclusions sufficiently explained; but the results as presented make logical sense to me. They make sense because the feedback I am getting in my circles is very similar. So, there you go, writers and readers.

Here’s my take on this phenomenon:

1. Increased sales of Digital Books: the increasing sales of digital books (ebooks) and the rising sales of audiobooks is a wonderful and uplifting icon of rising literacy. More people are reading (and listening) to books now than ever. And we have the digital book, Kindles, Kobos and iPads to thank for it. The “book” has become more accessible and readable. People swarm the public transit, clutching their iPhones and reading devices.

2. Readers still choosing Print Books: Obviously, print books are cherished by readers for their intrinsic value. Books—their tangible tactile presence—will always remain with us; in collector’s showcase libraries, in trendy artistic venues, and funky local neighbourhood venues.

3. My Prediction: print books will become the epitome of publishing value and worth. Already coveted by collectors whose libraries will represent the best of the best in the literary world, print books will come to represent the highest status in literature. Only the best stories will endure as print books; perhaps only the “best book” will even be published in print form. Its existence in print form will define its literary value.mushroom forest

4. Take Home Message to Authors: ensure that your book appears in print form and get it into the hands of classy libraries and classy people.

nina-2014aaNina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.