I was recently invited to “Liquid Lunch” a program on That Channel in Toronto, Ontario, to discuss the writing process and my new book on water, “Water Is…” with Hugh Reilly and Hildegard Gmeiner:
Hugh Reilly
Hildegard Gmeiner
Nina Munteanu
“Water Is…” is due for release early 2016. Below is the final cover by Aurora finalist Costi Gurgu (more on the book and the cover later):
Friend Anne walks boardwalk in giant cedar forest, BC (photo by Nina Munteanu)
A while ago, I wrote about the S-curve in publishing, an ecological phenomenon applied to the book industry. Today I’d like to talk about another ecological phenomenon: niche partitioning.
Earlier this year, SF author and fellow Canadian Cory Doctorow cited several reports on his blog BoingBoing suggesting that “young readers generally prefer to read books from paper, not screens.” More than that, he adds, “they find ebooks and printed books complementary.”
I’m an ecologist and this makes sense to me. It comes down to niche-partitioning. Every organism occupies a niche, which can be defined as that organism’s “job” in its ecosystem; so niche-partitioning is a way for organisms to co-exist cooperatively—rather than competitively and exclusively—by apportioning or segregating various jobs or roles in an ecosystem. It’s a bit like syndicalism vs. capitalism, in which functional, rather than territorial precepts are used.
“The future composts the past,” says Doctorow. “The advent of films made it possible for performances that couldn’t work onstage to be born and it moved all the plays that were uncomfortable fits onstage to the screen. What it left behind were plays that were more like plays—and a theater industry that’s still going strong, even if it’s dwarfed by the screen.” He’s talking about niche-partitioning here.
I generally find that ebooks are convenient for my mobile lifestyle. I’ve recently adopted an itinerant, gypsy life from my former “nesting” days. My family has grown up and left the nest and I’ve gone “walkabout”. My giant library of print books had to find good homes, rather than travel with me to all parts of the world. I keep a collection of virtual books on my device for reference (like a dictionary). I also find ebooks a good option for a one-off read—something I can get cheap and read without needing to “befriend” and keep.
I treasure my few printed books, both reference and story. My reference print books are underlined and marked and worn from being used over and over again. Printed books are best for protracted reading and comprehension. You want a print book when you wish to delve deep into “story” and relax.
As with the theatre becoming more theatre-like, Doctorow adds that, “books are becoming more book-like. Books that work best as e-books—for example, big reference books; but also short works that are too slight to rest comfortably on their own between covers—are moving to e-book-land. Things that are produced as printed books have passed a test in which someone has asked, Is there an important reason for this to exist in print, instead of exclusively onscreen? ”
I talked about this in my previous article The Future of Books on this blog: “print books will become the epitome of publishing value and worth. Already coveted by collectors whose libraries will represent the best of the best in the literary world, print books will come to represent the highest status in literature. Only the best stories will endure as print books; perhaps only the ‘best book’ will even be published in print form. Its existence in print form will define its literary value.” Niche-partitioning, like I said…
In an article called Why Digital Natives Prefer Reading in Print. Yes, You Read That Right, Washington Post reporter Michael S. Rosenwald reported that, “Textbook makers, bookstore owners and college student surveys all say millennials still strongly prefer print for pleasure and learning, a bias that surprises reading experts given the same group’s proclivity to consume most other content digitally.”
Rosenwald adds, “The preference for print over digital can be found at independent bookstores such as the Curious Iguana in downtown Frederick, Md., where owner Marlene England said millennials regularly tell her they prefer print because it’s “easier to follow stories.” Pew studies show the highest print readership rates are among those ages 18 to 29, and the same age group is still using public libraries in large numbers.” Rosenwald adds, “And it can be seen most prominently on college campuses, where students still lug backpacks stuffed with books, even as they increasingly take notes (or check Facebook) on laptops during class. At American, Cooper Nordquist, a junior studying political science, is even willing to schlep around Alexis de Tocqueville’s 900-plus-page “Democracy in America.”
I’ve noticed the same phenomenon at the University of Toronto campus where I teach. Rosenwald writes about Frank Schembary, a young student who loves books—printed books. He loves how they smell. He loves scribbling in the margins, underlining interesting sentences, folding a page corner to mark his place. “I like the feeling of it,” says Schembary, reading under natural light in a campus atrium, his smartphone next to him. “I like holding it. It’s not going off. It’s not making sounds.”
Cedar tree, Little Rouge woodland (photo by Nina Munteanu)
Naomi S. Baron, an American University linguist who studies digital communication, wrote a book Words Onscreen that reported her studies of students’ reading patterns. She found, along with other studies, that readers tend to skim on screens. Her favourite response to her question of what students disliked the most about reading in print was: “It takes me longer because I read more carefully.”
Students prefer digital for science and math subjects, where they also have access to online portals and resources linked to their subject matter and assignments.
Niche partitioning makes the world go round. Now, if we can only use its logic in economic systems.
Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.
A while ago I attended (and participated as panelist and guest author) at the World Fantasy Convention in Toronto. And I was all jazzed about it! Why?… Well, let me tell you why…
If you haven’t yet attended a writer’s conference or convention, it’s high time you did. Because, not only are you missing out on an education, you are missing out on a sub-culture that may change your life as a writer, help feed the hungry and align the universe. Seriously.
The last World Fantasy Convention I attended was several years ago in 2008. It was held in Calgary, Alberta, when I still lived in Vancouver, British Columbia. The ten-hour drive through some of the most glorious Canadian wilderness and mountains was bracing and we were lucky that the weather played fair. It was an auspicious start to a wonderful journey of self-discovery.
Hosted by toastmaster Tad Williams, this world-class convention featured guests of honor, David Morrell, Barbara Hambly, Tom Doherty and Todd Lockwood. The World Fantasy Convention promised great things and delivered them. And I’m not just talking about that white chocolate cranberry-date-nut dip that had me loitering at the hospitality suite. Or all those midnight parties that served savory wine with salted almonds, sharp cheese and colorful conversation with the likes of David Hartwell, Tor editor and impeccable dresser (gotta love those ties!). I’m not even talking about the hot tub that sprung a leak on the 18th floor at 1 am or the entertaining panels and readings, which rocked for both writer and reader.
What made the con great for me was seeing my writing community (both writing colleagues and readers who followed my writing) and meeting new people, all lovers of books and “story”.
I was rudely eyeballing someone’s nametag on his chest, when I collided with the Prince George crowd that included authors, Lynda Williams (herself responsible for some pretty nasty intergalactic wars), Nathalie Mallet (who cages princes) and publisher Virginia O’Dine of Bundoran Press (rumored to have been somehow responsible for the hot tub fiasco). I also chummed with Jennifer Rahn, author of The Longevity Thesis, who was charmed by my sly cat (she’s a softy at heart). My cat-colleague Toulouse just kept charming his way through the crowd right to the book fair. We wandered to the back where Anita Hades of Edge Books gave Toulouse her usual greeting (a feline move that was a cross between Sophie Marceau and Brigitte Helm; both she and Toulouse have French blood coursing through their veins, after all—c’est vrai!).
I’d come a long way from the first writer’s conference I went to as a budding writer of a few short stories and non-fiction articles…
Here’s what author Susan Denney says about her first writer’s conference: “Going to my first writers’ conference was an act of faith. I was just starting to make some freelance sales when the members of my writers’ group encouraged me to join them at a conference a few hundred miles away. The expense didn’t seem justified to me. The cost was far more than I had earned through writing that year. But they convinced me at last and it proved to be a great investment. The benefits of a writers’ conference are there for anyone who has a desire to be a better writer.”
Here are some reasons why you can’t afford NOT to go to a conference or convention:
Contacts: you will make contacts with people working in the industry, an extremely valuable asset; this industry is a social one, based on trust, respect and joyfulness. While there’s no guarantee that you will meet anyone famous or influential, you will definitely meet people who know more about writing than you do. Just hanging out with professional writers, editors and agents is educational. If nothing else, you will gain some confidence and ease with industry people, who are real people too. Some may become friends; some may become colleagues; some will become both.
Appointments: through agent/editor/author appointments, you will have a chance to have a quality private conversation with a professional on all aspects of writing and publishing. This is your chance to pitch your novel or ask that one burning question. You know you’ll get a candid and professional answer. That in itself is invaluable and may be enough reason to attend the con. Appointments are also your best chance of getting your manuscript read. This is because it bypasses the slush-pile and months of waiting for a response. More and more editors and agents look to conferences to meet potential authors. For them, meeting an author in person is a bonus to their gauging potential success in a relationship with them.
Education on Craft & Marketing: you will learn something about craft and marketing, no matter what stage you are in your writing career. Depending on the conference or convention, aside from good information from panels, you may also get personal mentoring, 1-page critiques, or attend small themed workshops. Feedback from an experienced writer can save you months of frustration and grief. Just hearing about what is currently going on in the industry is also valuable and conferences are a good way to get the skinny on what the current issues in the writing and publishing industry are. Getting it from those who are working inside avoids the idle and potentially harmful gossip.
Community: you will be exposed to a community of writers, hundreds of creative people in various stages of their careers. By interacting with both those you can help and those who can help you, you will gain a measure of both humility and confidence and satisfaction. We learn so much by helping others. Simply being with other writers can help hone your people-skills, the same ones you will need when approaching agents, editors, publishers and research sources during your career as a professional. Remember, if you aren’t having fun, you are missing one of the most important aspects of attending a writer’s conference, and you will lose your own effectiveness.
Energy: there is nothing more energizing than a common sharing among those of like-minded thought and vision. Writing is primarily an individual pursuit, often thought to belong to the introvert; but, to succeed in the writing/publishing industry a writer must display staying power, persistence, confidence and enduring energy. There is nothing quite as inspirational as hearing an accomplished writer provide their story of victory against odds. I will never forget the moving words of Ray Bradbury at a conference in Palm Springs years ago. I have repeated those words many times since. If you come to a conference with the right mind-set, I guarantee that you will leave with more energy than you came and with a burning need to write.
Exposure: depending on the kind of conference or convention you attend, you will have the opportunity to expose yourself to something different (e.g., different fiction genres and associated communities; fiction vs. non-fiction; different media; etc.). I attended a romance writers conference a few years back (I write mostly science fiction and fantasy—but often with romance elements in them) and found it bracingly educational.
New Markets & Ideas: conferences attract writers of all kinds. Conferences provide fertile ground for cross-pollination of ideas, markets and marketing ploys. Writers, like you, are generally a nice crowd; most are willing and eager to share their successes and failures. And contacts. Sharing is one of the great things that happens at conferences. There may be a common pin board set up for people to share. Most conferences are Twitter and Facebook enabled for quick and easy viral sharing. If you don’t come away from a conference with at least one new idea, contact or market, you haven’t done your job: talk to people.
Here are a few do’s and don’ts for when you go conferencing:
- Wear comfortable but not sloppy clothing and shoes (it’s likely that you will be doing a fair bit of standing and walking); you want to make a good impression. Be yourself and dress accordingly.
- Bring promotional material with you (e.g., business cards, flyers on your book, stories, etc.). Have something to share and exchange with other writers and professionals. Most conferences also have tables devoted to shareware. This is your chance to introduce you and your writing to others.
- Take something to write with (e.g., notebook and pen or iPad, etc.).
- Talk to people. Chances are that everyone there is interesting.
- Respect the time, particularly other people’s time, and keep your appointments and meetings.
- Don’t bring your heavy manuscript with you to the conference. Agents and editors don’t have the time or inclination or space in their suitcase for it. Use the conference to make an impression and get an invitation for something later in writing.
- Keep all of your interactions verbal and face-to-face. Don’t rely on memorized speeches or a folded up written pitch in your pocket. Keep it casually professional. Make eye contact and speak from the heart. Show your passion.
- Have fun. And don’t be afraid to show it; there’s nothing more infectious and attractive than someone having fun.
Some upcoming writing-artistic conferences/ conventions / festivals in the Toronto area include:
Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.
Freighter off Toronto Harbour, Lake Ontario (photo by Nina Munteanu)
How to Decide on the Length of Your Story
Figuring out what you are writing isn’t always as easy as you think. Many writers, when they begin, may think they are writing a short story when they are actually writing a novel; or vice versa. When I first started, in fact this is what occurred.
Some time ago, when I was a budding novelist working on my second unpublished novel, I decided to write short stories. I’d been told time and again that it was easier to publish short stories (the market is far more diverse) and they provided excellent qualifications for when it came time to market my novel. It wasn’t as easy as I thought. I kept getting rejections with comments that my short story ought to be a novel! It took some time to master the art of short story telling. But when I did, I realized that I’d learned a lot about storytelling that I could apply to my novel. And by the time I was ready to publish my novel, I had several short story publications behind me to prove the salability of my work.
So, what are you really writing? Or, more to the point, what should you be writing?
A short story only has 7,500 words or less to get your tale across while a novel has over ten times that many words to do the same. It follows then that the short story format is a simpler one. This does not necessarily mean easier.
Short Vs. Long—What’s Your Focus?
Novels provide a sense of change, growth and solutions to problems and conflicts. Short stories must be more succinct, contain fewer characters and subplots, have less complicated story arcs and a single theme. You could say that a short story is a poem to a novel’s prose. “The short story doesn’t have the luxury of depicting change; the closest it can come is awareness,” writes Shelley Lowenkopf in her 2007 article “Telling Tales” in The Portable Writer’s Conference: Your Guide to Getting Published by Quill Driver Books. She goes on to describe the short story as a close-up to a novel’s landscape. The short story is, therefore, often more intense and powerful. A short story, more than a novel, has the power to transport, disturb and enlighten.
Renowned short story authors like Edgar Allen Poe, Nathanial Hawthorne, and Somerset Maugham emphasize the importance of striving for one effect when writing a short story: the single effect you wish to leave with the reader at the end. This is accomplished by selecting events or situations that build quickly into a combustible response.
Jack Bickham, in his book, Elements of Fiction Writing: Scene and Structure by Writer’s Digest Books (1993) writes that, “story length, author intention, traditional expectations of the audience, and all sorts of things may affect the form a story may take.” Choosing the appropriate length to tell your story relies on the complexity of your premise and theme.
Pick Your Length Checklist
The following short checklist will help you determine whether you should be writing a short story or something longer like a novel:
If you answered “yes” to most of the above, then you should be writing a novel.
Defining Story Length
The Science Fiction & Fantasy Writers of America defined story length forms in the table below. Definitions vary among other sources but remain close to these.
| Table 1: Terminology of Story Lengths | |
| Name | Description |
| Drabble (Flash Fiction) | Exactly 100 words |
| Flash Fiction | Less than 500 words |
| Short short Fiction | 500-1,000 words |
| Short Story | Less than 7,500 words |
| Novelette | 7,500 to 17,500 words |
| Novella | 17,500 to 40,000 words |
| Novel | More than 40,000 words |
Creative Options & Market Tips
During my early “salad” writing years as a short story writer, I discovered a system that helped me send out material and publish with more ease and efficiency. It helped that I was rather prolific with short story telling and that I was simultaneously working on a few novels. Here are some creative things you can do with both your short stories and novels (in the works or already published) to increase your productivity and publishing opportunities:
Run Your Novel and Short Story Submissions Like a Bus Depot: When I was writing a lot of short stories, I kept a list of what and where I submitted, along with the most important item: where to submit NEXT. At any given time, I made sure that I had at least x-number of submissions out there and each story had a designated place to go if it returned. As soon as a story came back from magazine A, I simply re-packaged it and sent it to magazine B. The critical part of the list was to have a contingency for each story: the next place where I would send the story once it returned. I was planning on the story being rejected with the hope that it would be accepted; that way, a rejection became part of a story’s journey rather than a final comment. I ran my submissions like a bus terminal. A story was in and out so fast it never had a chance to cool off. And, since I had five other pieces out there, I could do this with little emotion. I was running a fast-paced “story depot”, after all. All my stories had to be out there as soon as possible; if they were sitting in the terminal, they were doing nothing for me.
References:
Smith, Douglas. 2014. “Playing the Short Game: How to Market and Sell Short Fiction”. Lucky Bat Books. 230pp
Munteanu, Nina. 2009. “The Fiction Writer: Get Published, Write Now!” Starfire World Syndicate. 266pp.
Munteanu, Nina. 2013. “Virtually Yours” in Natural Selection: a Collection of Short Stories. Pixl Press. 120pp.
This article is an excerpt from Chapter R of The Fiction Writer: Get Published, Write Now! (Starfire, 2009).
Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.
The recent exhibition at the Grolier Club in Manhattan, “Aldus Manutius: A Legacy More Lasting Than Bronze” reminded me that the pocket-sized book was invented some five hundred years ago.
The pocket book revolutionized not only how we read but who and what we read.
In a recent talk I gave to the Editors Association of Canada about the changing face of publishing, I defined two milestones in the publishing industry.
First Milestone…
The first milestone came in two stages, beginning with the invention of the printing press by Johannes Guttenburg in 1452. Up to then,
…Books were a work of art… And part of an elite. Delicate, large and beautiful, they were created in the language of the church—Latin—and in turn copied entirely by hand by the monks. With the dimensions of a current newspaper, but much thicker, these large illuminated manuscripts sometimes weighed more than 50 pounds.
Readers were mostly scholars and the religious elite. In fact, reading was an elite occupation. The majority of people at the time couldn’t read and had no interest in books. Besides, books were not written in the commonly spoken language of the countryside such as English, French, German or Spanish.
In fact, the presses formed the very basis of the artistic Renaissance, the religious reformations and the scientific revolution, wrote Elizabeth Eisenstein in The Printing Press as an Agent of Change. “The printing press allowed the spread of information that couldn’t be controlled by the clergy, kings, politicians, or the religious elite,” adds New York Times technology reporter Nick Bilton in I Live in the Future and Here’s How It Works. Storytelling was no longer confined to an elite clergy; books could be created by anyone and shared in the spoken languages of the people.
The printing press had opened a gate of opportunity for secular expression to a greater audience. Whenever an opportunity is created, a corresponding need is identified. The need to connect a literate lay public with scholars and storytellers was resolved fifty years later by Aldus Manutius.
Until then, books, albeit printed in the language of the people, remained large, heavy and cumbersome. In 1502, Aldus Manutius invented the portable pocketsize book—the small format libelli portatiles (portable little books)—effectively creating “the mobile phone of his day,” according to Bilton.
Bound in vellum, these long, narrow libelli portatiles, easily transported in a pocket or a satchel, “could be held in the hand and learned by heart by everyone,” wrote Manutius. 
Manutius founded The Aldine Press in 1495 in Venice. His printing company proudly bore the logo of dolphin entwining an anchor—taken from the term festina lente (hasten slowly), a motto Manutius took from a Roman coin—and Aldine books quickly gained a reputation for their clean design, excellence in typography and inexpensive and accessible price. The Aldine press emphasized Greek and Latin lexicons and grammar manuals, with the first printed edition of Aristotle in 1495. Manutius was also the first to print Thucydides, Herodotus, Sophocles and other Greek philosophers. “He was possibly the first printer to compare manuscripts to arrive at the most reliable text,” adds Jennifer Schuessler of the New York Times (February 27, 2015).
Manutius was the first to use italic type, mimicking the handwriting of that time, and the first to use the semicolon in its modern sense. In 1501, Manutius released Virgil’s Opera as the first of his octavo editions of the classics and the first book to use italic print. It was produced in higher-than-normal print runs (1,000 rather than the usual 200 to 500 copies).
The octavo format book is created from one or more full sheets of paper on which 16 pages of text are printed; the sheet is folded three times to produce eight leaves. Each leaf of an octavo book represents one-eighth the size of the original sheet. The actual size of the book depends on the original size of the full sheet of paper on which it is printed. These varied according to place and time. A sixteenth century octavo printed in France or Italy was about the size of a modern paperback; an eighteenth-century octavo printed in England was larger, about the size of a modern hardcover novel.
Second Milestone…
The second milestone I talked about is, of course, the worldwide use of the Internet. Like the Guttenberg printing press, the Internet and associated World Wide Web has created a gate of opportunity that has identified a need. That need is currently being satisfied by ebook publishing, mobile phone communication and the Indie/self-publishing model.
In my September 6, 2014 article “How We Will Tell Stories in the Future” I describe the effect of the Internet and use of digital devices as agents of change and empowerment in storytelling and publishing.
The first email was delivered in 1971 and in 1989 Cern gave us the WorldWide Web. The Internet wasn’t commercialized until 1995. The first web log (blog) was published in the late 1990s and Facebook was launched in 2004. A few years later smart communication devices were created and mass marketed with multi-touch interface (e.g., the iPhone). By 2013, over 2 billion people were using the Internet and social media via computer, smartphones, tablets, game consoles, e-readers and music players. Over 156 million blogs were identified and over 1 billion files were uploaded daily to Dropbox.
While many people still read books and go to the cinema, watch pre-programmed TV or rent DVDs, many more enjoy their stories through other devices: computers, downloads, mobile phones and e-readers that provide material through other media and venues such as Indie and self-publishing, amateur YouTube videos, interactive games and social networks. We stand poised on the edge of a wonderful cliff that celebrates the expression — and consumer choice — of the individual. The music industry shows this the best, where people dismissed the prepackaged albums and CDs and opted to create their own unique playlists through individual song downloads. The publishing industry is currently struggling with its own painful yet thrilling metamorphosis as is the visual arts industry. In fact, they are all blurring into one large integrated amalgam of artistic expression.
The information you get today is coming “more and more through your friends and through your social network. It’s being distributed through channels of trust and the trust isn’t necessarily the BBCor The New York Times. It’s people,” says B.J. Fogg founder of the Persuasive Technology Lab at Stanford University.
Ward Island, Ontario (photo by Nina Munteanu)
During the days of packaged content, leading storytellers were published authors, journalists and writers of newspapers and magazines. “Now distribution channels matter less and anyone with an appropriate device can be a storyteller,” says Bilton, who shares that on the Internet we tend to follow individuals we trust (e.g., Clive Thompson or David Carr) as much if not more than established organizations (like Wired Magazine or The New York Times). Accessible technology, platforms, free applications and software has totally enabled the individual. No longer confined to the written word via paper books or visual expression through movies or TV shows, storytelling has embraced many forms. Amateur and professional have equally blurred.
From paperbacks to digital phones and tablets, we are embracing the shifting zeitgeist of an entire world. The future belongs to the storyteller, from pocketbook to tablet. What’s next?
Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.
Winter in The Beach (photo by Nina Munteanu)
The artistic process, whether painting or prose, is admittedly the child of self-expression. The long-standing image of the cloistered artist in her studio — hunched over her writing desk or standing before her canvas to create from the depths of her soul — is surely a truism. Artists create from the heart; we dive deep inside our often tortured souls and closeted past to draw out the universal metaphors that speak to humanity and share—
Ay, there’s the rub. For to share is to have a dialogue and to have a meaningful dialogue is to demonstrate consideration of the other. Somewhere in that journey that began with self, others entered. It is, in fact, something of a paradox and a conundrum for many artists. One that has challenged the artistic community for centuries. It is also why many artists have relied on agents, benefactors, and advocates to effectively communicate, target — and even interpret — their often abstruse “message” to their appropriate audiences.
Purists will tell you that a true artist need not consider her audience; because her self-expression naturally finds relevance with the culture and zeitgeist from which she writes through universally understood metaphor: her story is their story.
But is that enough?
I suppose it finally comes back to whether you are interested in sharing. I don’t know any published authors who don’t wish their books to sell. Every storyteller needs an audience to connect with and engage. That is ultimately what good storytelling does: engage, connect, rouse emotions and evoke empathic feelings. Make an impact.
Photo N. Munteanu
Does identifying and targeting a specific audience result in more satisfied readers and ultimately better sales? Of course it does. The more you—and whoever is helping you market your work—know about your audience, the more likely you are going to attract them to your book, convince them to buy it and ultimately connect with them. That’s the irony of art: it is a treasure that is created out of the depths of solitude but ultimately brought into the light and shared with the world. For your art to have impact, you must know and understand your world.
Knowing your audience will affect every aspect of your book project. It will help determine:
For instance, who are your intended readers? To what age group to they belong? What culture and sub-culture? What gender(s)? What education and intellectual capacity? Economic status? What regions? What political leanings? Prejudices and beliefs? What knowledge-base?
To know your audience is to know your story better.
Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.
In January 2014, I gave a talk to the Editor’s Association of Canada (EAC) on the changing face of publishing and what it means for editors and writers. Editors learned about self-publishing and indie publishing, publishing myths, and where to find new editing opportunities.
Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.
Pebbles on Hirtle Beach, NS (photo by Nina Munteanu)
Enduring and surviving rejection is part of every writer’s successful career. Rejection letters can be part of a writer’s toolkit to success. This comes from objectively perceiving them as opportunities in a long process of relationship-building and the business of writing and publishing.
Writers often witness an evolution in rejection letters as they learn more about their craft and about their markets. The ability to recognize the evolutionary steps can be useful in determining your next move in that particular market.
Below I describe one sequence of a manuscript’s evolutionary path. These don’t necessarily follow a chronological path for any particular manuscript; nor am I suggesting that your personal writer’s path will follow this particular pattern. Take these for what they may represent to you for any particular manuscript’s journey to success.
What Rejection Letters Look Like
As I’ve already mentioned, I’ve received a lot of rejection letters in the many years of my writing career. They’ve ranged from the short card form letter with no signature to the handwritten, per-sonalized letter with inviting comments.
Rejection letters will vary as much as the magazine and book market varies. The larger, busier companies that receive many more submissions over a given time period are more likely to go with the form letter. I’ve heard some agents and edit-ors go this route simply because it is safer for them. One magazine editor lamented to me not long ago that after she had provided a writer whose work she’d rejected with sev-eral paragraphs of explanation, the said writer had responded with an irascible diatribe of her skills as an editor.
Take heart: receiving a form letter like the one above from Zoetrope is very common, particularly from a large publisher. And take it for what it is, a letter that gives you very little infor-mation other than they rejected your story. File the letter and send the story elsewhere. 
Some publishers and agents use a checklist, which can provide you with very good feedback (see example below from Challenging Destiny for my short story, Arc of Time which found a home in several places after this rejection).
The next letter that rejected my short story Angel of Chaos (which later turned into Butterfly in Peking) provided enough insight to why they didn’t choose it that I could have gone one of two ways: 1) I could have left the story as it was and submitted elsewhere; or 2) I could have emailed them with a suggestion that I’d be willing to revise if they would reconsider a revision according to their specifications. I’ve done this in the past and published. This time I decided not to because I liked the story the way it was. 
One magazine I submitted to gives your story to two independent readers whose comments they include along with their rejection or acceptance. This is great feedback for you! What I found frus-tratingly amusing was that the accolades of the reviewers didn’t guarantee the acceptance of my story. While my story Arc of Time generated very positive comments from both reviewers, the magazine still decided against publishing and the rejection letter gave no reason (see reviewer’s comments below):
Reviewer #1: “I love the way this story is set up, switching back and forth from the different points of view. The “trippiness” is very appealing and works well with the modern/fantastical contrast.”
Reviewer #2: “This was an intriguing and extraordinary clever story. I didn’t have a clue about the jape at the end until I got to the last page. And then it unfolded beautifully. The theological tie-ins were smart and fun and showed either some Mormon extrapolative thought or extreme knowledge of Biblical lore.”
You’d have thought, eh? But they rejected anyway. Below is an example of a form letter with a handwritten comment added along with signature and an invite to try them again. When this happens, by all means, try them again!
Make Rejection Work for You
One way to see your way through rejection is to find ways to distance yourself from your story once you’ve sent it off and to see the whole process of submission-rejection-acceptance as a business. The very best way to do this is to submit lots of stories and to keep submitting them. With novels, this is a little harder to do but you can certainly be working on the next one once you’ve submitted the first.
When I was writing short stories, I kept a list of what and where I sub-mitted, along with the most important item: where to submit NEXT. At any given time, I made sure that I had at least x-number of submissions out there and each story had a designated place to go if it returned. As soon as a story came back from magazine A, I simply re-packaged it and sent it to magazine B. The critical part of the list was to have a contingency for each story: the next place where I would send the story once it returned. I was planning on the story being rejected with the hope that it would be accepted; that way, a rejection became part of a story’s journey rather than a final comment.
I ran my submissions like a bus terminal. A story was in and out so fast it never had a chance to cool off. And, since I had five other pieces out there, I could do this with little emotion. I was running a fast-paced “story depot”, after all. All my stories had to be out there as soon as possible; if they were sitting in the terminal, they were doing nothing for me. Now, ask me if this worked. D*** right! Soon after adopting this process, I started selling. I think several things were happening and galvanizing into sales: publishers were getting to know me; I got more and more familiar with the market and my professionalism paid off.
This article is an excerpt from Chapter R of The Fiction Writer: Get Published, Write Now! (Starfire, 2009).
Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.
Window of University College, UofT (photo by Nina Munteanu)
When I’m not teaching students how to write science fiction, or giving workshops on writing craft or marketing, I am teaching design engineers how to write clearly and convincingly. As Communications Instructor at the University of Toronto in the Faculty of Applied Science and Engineering, I help young engineers navigate the dark and churning waters of fluent and meaningful English.
So, when fellow Montrealer, Steven Pinker starts Chapter 1 of his book The Sense of Style, talking about “reverse engineering”—one of the key features in the design engineering toolkit—I perk up.
Good writing, says Pinker, begins with “reverse-engineering good prose as the key to developing a writerly ear.”
I’d recently picked up Steven Pinker’s new book The Sense of Style: the thinking person’s guide to writing in the 21st century after I watched several of his videos on language, and communicating science and technology.
Pinker starts Chapter 1 of the book with this quote from Oscar Wilde: “Education is an admirable thing, but it is well to remember from time to time that nothing that is worth knowing can be taught.” When Pinker asked several accomplished writers about which style manuals they had consulted early in their careers, the most common answer he got was “none”. Writing, they said, just came naturally to them.
“I’d be the last to doubt that good writers are blessed with an innate dose of fluency with syntax and memory for words,” says Pinker. “But no one is born with skills in English composition per se. Those skills may not have come from stylebooks, but they must have come from somewhere. That somewhere is the writing of other writers.”
Which is why successful authors like Neil Gaimen tell aspiring writers to “read a lot.” Read the best authors. The classics. Authors in your genre; authors of other genres. Authors of other cultures and time periods. Read. Read. Read. My previous article on reading fiction is particularly germane here.
The first thing you need to do is develop a writer’s ear. “Writers acquire their technique by spotting, savoring, and reverse-engineering examples of good prose,” says Pinker. He goes on to demonstrate this in his book Sense of Style by deconstructing several examples of good prose and providing great lessons on what great prose looks like and why.
So, why do we need style guides at all, then? Particularly given that, in Pinker’s own admission, “much advice on style is stern and censorious,” and a writer needn’t approach learning the craft like a treacherous obstacle course to be suffered and endured. Mastering the craft of writing is a lifelong pursuit and ultimately best approached with the passion that hopefully drives the writer to express. “Though the quest for improvement may be informed by lessons and honed by practice,” says Pinker, “it must first be kindled by a delight in the best work of the masters and a desire to approach their excellence.”
Pinker adds, rather pithily, that, “The classic manuals written by starchy Englishmen and rock-ribbed Yankees, try to take all the fun out of writing, grimly adjuring the writer to avoid offbeat words, figures of speech, and playful alliteration. A famous piece of advice from this school crosses the line from the grim to the infanticidal: ‘Whenever you feel an impulse to perpetrate a piece of exceptionally fine writing, obey it—wholeheartedly—and delete it before sending your manuscript to press. Murder your darlings.’”
Many style manuals, Pinker admits, “treat traditional rules of usage the way fundamentalists treat the Ten Commandments: as unerring laws chiseled in sapphire for mortals to obey or risk eternal damnation.” Language, he says, evolves and is meant to evolve over time. He adds that, “the graybeard sensibilities of the style mavens come not just from an under-appreciation of the fact of language change but from a lack of reflection on their own psychology. As people age, they confuse changes in themselves with changes in the world, and changes in the world with moral decline—the illusion of the good old days. And so every generation believes that the kids today are degrading the language and taking civilization down with it.”
So, why use a style guide if you’re reading a lot and taking in the best from the best? While Pinker no doubt sprinkles many reasons throughout his style manual (I haven’t finished reading it), here are two of mine:
Of course, there are—as Pinker already pointed out—style guides and STYLE GUIDES. I’ve included a list below of a few I like to use and why.
The Chicago Manual of Style. 2010. 16th Ed. University of Chicago Press.1026pp: a comprehensive, easily navigated style guide that is relevant, current and clearly presented, with examples and discussions on a wide range of writing from essays, to fiction. A go-to “bible” for writers and editors.
Strunk, William Jr. and E.B. White. 1918. Elements of Style. Harcourt. 52pp:Even though it’s really OLD, and contains some outmoded notions and prescriptions, this manual is entertaining, smart and still very relevant in many cases. Compared with the Chicago Manual of Style, it’s pint-sized and therefore highly mobile.
Pinker, Steven. 2014. The Sense of Style. Viking. 359pp: called “the thinking person’s guide to writing in the 21st Century, it is full of excellent advice, written with a engaging flare and with relevant examples, that speak to process. Read it more for narrative rather than reference.
Munteanu, Nina. 2009. The Fiction Writer: Get Published, Write Now! Starfire. 264pp: 
not just because it’s MY book, but because it’s FUN and contains the advice of over thirty experts in the craft of writing, including style and grammar. It’s easy to read and easy to learn with relevant examples and exercises. This book is more of a writing-storytelling guide than strictly a style guide.
Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.
Most readers—me included—will pick a book off the bookstore shelf because its cover interests us: the title intrigues; the cover illustration attracts; the author’s name is one we trust.
If you don’t know the author of the book, the nature—and implied promise—of the cover becomes even more important.
If the book does not deliver on the promise of the cover, it will fail with many readers despite its intrinsic value. A broken promise is still a broken promise. I say cover, not necessarily the back jacket blurb, because the front cover is our first and most potent introduction to the quality of the story inside. How many of us have picked up a book, intrigued by its alluring front cover, read the blurb that seemed to resonate with the title and image, then upon reading our cherished purchase been disillusioned with the story and decided we disliked it and its author?
This is because, as readers, from the moment we pick up a book, we engage in a covenant with the story’s author (but in actual fact with the entire publishing company) for a story whose promise we have interpreted from its cover image, title and blurb. It begins with the cover. A book’s cover is its sales pitch: “This is what I’m about!” the cover proclaims in shades of color and texture. The cover sets the tone and attitude with which a reader will interpret the book’s title and back jacket blurb and its interior.
It had better be true.
Let me tell you a story…
Some time ago, a writer colleague of mine secured a New York agent—based on her excellent query and synopsis—for her imaginative dragon fantasy. The agent pitched the book to a large publishing company, who made my friend an offer, and the agent secured a three book deal on her behalf. My writing friend’s career as a published author was launched.
Because the publishing company was one of the large firms, my friend’s ability to participate—never mind influence—the cover design and blurb was restricted. Decisions lay in the hands of the people in the marketing department, who may or may not have read the book (most likely not). This is why it is so important to write a blurb/query/pitch that both scintillates AND accurately portrays the story. All too often, the marketing department misrepresents the story (to sell more books) and you end up with an unsatisfied reader. This is what happened to my friend. Through no fault of hers, the marketing people developed a cover that did not reflect the true nature of her story. The trilogy my friend had developed was a dark tale of deceit, betrayal and suffering. The cover portrayed a lively and sultry seductress, draped with flowing robes and bared thighs against her dragon; hardly the ponderous story shrouded within. The blurb at the back was sufficiently vague to aid and abet the deception.
What followed the book’s launch and accompanying ad campaign was a barrage of bad reviews and censure, unfortunately aimed mostly at the author. It was unfortunate that my friend suffered the brunt of the accusations for breaking her promise to the readers, when she had done no such thing; her publisher and marketers had created false expectations. And now she was paying for it.
I, too, experienced the effects of mis-marketing. I’d written a dark science fiction romance that ended with resolution but was far from the traditional happy ending, typical of a romance. The publisher marketed it as a romance with science fiction elements instead of a science fiction with romance elements. Reviewers applauded it but it bombed with romance readers, who expected a different kind of resolution. Science fiction readers, however, enjoyed it; they didn’t have the same expectations.
The take home lesson for writers is this: write a scintillating but accurate synopsis, blurb, pitch and query that clearly establishes your genre and audience. Chances are your publishers will use it in their marketing department. If you don’t get in with the “Big Boys”, and decide to go with the small presses, chances are very good that you will have more control over marketing and cover design; that is a big bonus. If you are like me, creative control of your intellectual property is more important than the big bucks you get at the expense of your art. Don’t give in to the temptations of wolf-marketing.
I’m still learning that lesson.
The take home lesson for readers is this: don’t judge a book by its cover; certainly pick up the book if it looks interesting, then read with an open mind and let the story take you to where it needs to, despite what you may have expected from the false advertising. Chances are, the unexpected journey visited upon you may be a welcome surprise. And don’t blame the writer for something he didn’t have control over.
I’m still learning that lesson too.
Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.
Nina Munteanu Writing Coach 