Publishing

Tidal pools, Botany Bay, BC (photo by Nina Munteanu)

We’re all agreed: the publishing industry is in upheaval. A kind of change that ripples in fractal waves throughout its entire expression and existence. A kind of change that creates a great paradigm shift. A kind of change that heralds in a new world.

Of course, much of this is due to a change in perspective: how we approach things and direct ourselves; the models and designs we use as our vehicles of expression; and how we apply them in relationship with our world.

So, what I’m saying is that the publishing industry is changing because we are changing, not the other way around. We are directing that change. We are directing that change every bit as much as we are directing changes in other important elements in our lives.

You don’t need to embrace new-age spirituality, mystery school teachings, non-locality particle physics, quantum entanglement or “intuitive science” to appreciate that our entire existence as a species, a living community and a planet is in upheaval.

You know what I mean. Wherever you look, it’s crazy (put your own examples here; there are too many). And in the midst of all this, miracles happen. What does this have to do with indie publishing? Well, nothing…well, everything. Let me tell you a little about me and my books…

Bouquinistes along River Seine, Paris (photo by Nina Munteanu)

I’ve had over a dozen books published with small to mid-sized presses as well as my own small press, recently started up. My first book made it to the shelves of big bookstores like Chapters/Indigo and Barnes & Noble. I’ve seen my books on the shelves of small indie bookstores in Toronto and Vancouver areas and in a Paris bookstore. I’ve also had the heartache of seeing too many of my books returned from these same large bookstores, no longer “stocking” a particular title (although they kept it in their online catalogue). Over the years my thinking as both writer and publisher has shifted: mostly to do with what bookstores are doing; who to publish with; and what formats to provide my readership (e.g., e-book, print, audiobook).

Along with that shift, my definition of “big thinking” also changed. The possibilities are endless in a world where an unknown individual can achieve worldwide fame through a single twitter feed.

In the first in a new series of articles devoted to “Killing the Top Ten Sacred Cows of Indie Publishing” Dean Wesley Smith recently shared some interesting facts and opinions about how changes in book production along with reader technology has affected the industry.

He dispels the notion of many indies that their books can’t easily get into bookstores. Distribution channels for books, particularly indie books, are more than arcane. Smith advises indie publishers and writers that, “If you are already doing some things correctly, there’s a big chance your books are already in bookstores and you don’t even know it.” He’s right. I’ve published several of my books with indie publishers and both my publisher and I were unaware of some of the bookstores my books ended up in all over the world! I only found out because I frequently google my books for just such surprises. “And of course, in this new world,” Smith continues, “you don’t even know what it means ‘to have your books in a bookstore’.”

What does it mean to have your book in a bookstore? It’s in the store if it is sitting on one of the shelves, says Smith. It’s also “in the store” if it’s in the bookstore’s online database, which is where most indie books end up—virtually there, if not actually there. Considering how most people shop for books these days, and the inadequacy of shelf exposure (only so many books can appear on the shelf with their covers visible as opposed to their less compelling spine), this is not necessarily a lesser thing for the indie writer and publisher.

Investigating the tidal pools of Botanical Beach, BC (photo by Nina Munteanu)

Ten years ago, says Smith, most bookstores used to order “to stock”. Today smart bookstores order “to replace”. This is now possible because of quicker distribution, and swift and high quality digital POD methods of book production (including neat quirky things like Espresso Book Machines or EBMs). Along with this new policy comes another potential change in the transaction model—that of returns. Smith reports that the returns system is “drifting away and is now under 18% standard and still dropping.” They were more like 50% not too long ago, which can be potentially disastrous to a small publishing company or self-published author with small revenue-base. Smith reports that many large publishers are even offering no-return choices, usually with higher discounts, which bookstores are accepting. This is great news again to small and new publishers, who cannot afford the uncertain and sudden cost of returns. Of course, returns will likely remain as a reassurance to booksellers when picking up unknown titles. In fact, this practice was adopted to permit booksellers to carry more new and untried authors without putting them at grave risk.

Smith confirms something I envisioned a while ago: that bookstores won’t disappear; instead they will morph into a more diverse set of small and specialized stores, stocking less numbers of any one book (one or two copies tops) for show with the ability to order new books and get them quickly. This is the new model Smith talks about: stock low and order to replace. So, “instead of ten of the last Patterson, there are two of the Patterson and eight other author’s books in the same shelf space,” says Smith.

So, for indie book publishers and writers, and bookstores who carry them, we are seeing the rise of a new paradigm; new trade arrangements that include consignment agreements, small but diverse inventory, and huge opportunity.

Sandstone beach in Botanical Beach near Port Renfrew, BC (photo by Nina Munteanu)

Nina Munteanu is an ecologist and internationally published author of award-nominated speculative novels, short stories and non-fiction. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books.

Jungfrau, Switzerland (photo by Nina Munteanu)

“Being creative means giving yourself the freedom to be who you really are,” says Nancy Slonim Aronie, author of Writing from the Heart: Tapping the Power of Your Inner Voice.

But that takes courage. A lot of courage.

Ralph Keyes, author of The Courage to Write, admits that “what makes writing so scary is the perpetual vulnerability of the writer. It’s not the writing as such that provokes our fear so much as other people’s reaction to our writing.” In fact, adds Keyes, “the most common disguise is fear of them, their opinion of us, when it’s actually our own opinion of ourselves that we’re worried about.” Keyes suggests that ultimately “mastering techniques [of style and craft] will do far less to improve writing than finding the will, the nerve, the guts to put on paper what you really want to say.”

Peaks at Zermatt, Switzerland (Nina Munteanu)

In fall of 2013, I attended a writers’ conference, where I launched my short story collection about evolution “Natural Selection” along with several other authors launching their works. I recall one admitting to feeling terror when her first short story—whose main antagonist was based on her mother—was accepted by a magazine. Her first thought was: OMG! What have I done?

Says Keyes: “Any writing lays the writer open to judgment about the quality of his work and thought. The closer he gets to painful personal truths, the more fear mounts—not just about what he might reveal, but about what he might discover should he venture too deeply inside. But to write well, that’s exactly where we must venture.”

So, why do it, then? Why bother? Is it worth it to make yourself totally vulnerable to the possible censure and ridicule of your peers, friends, and relatives? To serve up your heart on a platter to just have them “drag it around” as Stevie Nicks would say…

Ski hut in Zermatt, view of Matterhorn, Switzerland (photo by Nina Munteanu)

Welcome to the threshold of your career as a writer. This is where many aspiring writers stop: in abject fear, not of failure but of “success”. The only difference between those that don’t and those that do, is that the former come to terms with their fears, in fact learn to use them as a barometer to what is important.

How do you get past the fear of being “exposed”, past the anticipated disappointment of peers, past the terror of success?

The answer is passion.

If you are writing about something you are passionate about, you will find the courage to see it through. Says Keyes, “the best writing flows less from acquired skill than conviction expressed with courage. By this I don’t mean moral convictions, but the sense that what one has to say is something others need to know.”

This is ultimately what drives a writer to not just write but to publish: the need to share one’s story, over and over again. To prevail, persist, and ultimately succeed, a writer must have conviction and believe in his or her writing. You must believe that you have something to say that others want to read. Ask yourself why you are a writer. Your answer might surprise you.

Every writer is an artist. And every artist is a cultural reporter, whose business is to report the truth and sometimes hold a culture accountable.

“Real art,” says Susan Sontag, “makes us nervous.”

The first step is to acknowledge your passion and own it. Flaunt it, even. Find your conviction, define what matters and explore it to the fullest. You will find that such an acknowledgement will give you the strength and fortitude to persist and persevere, particularly in the face of those fears. Use the fears to guide you into that journey of personal truths. Frederick Busch described it this way: “You go to dark places … to steal the trophy and get out.”

Every writer, like his or her protagonist, is on a Hero’s Journey (see my other posts here). Like the Hero of our epic, we too must acknowledge the call, pass the threshold guardian, maneuver the abyss and face the beast before we can return “home” with our prize.

“If you long to excel as a writer,” says Finke, “treasure the passion that is unique within yourself. Take the irreplaceable elements of your life and craft them into your own personal contribution to the world.” And worry about the rest later.

Are you afraid to write, to answer the call of your creative urges? Good. If you’re not scared, you’re not writing.—Ralph Keyes

View of Matterhorn from Zermatt, Switzerland (photo by Nina Munteanu)

Nina Munteanu Writing Coach

The Indie Book Tidal Wave …What Does it Mean for Bookstores, Publishers & Writers?

Finding the Courage to Write…and Publish