Just over five years ago I read a survey by bestselling author Marie Force who revealed some interesting trends about what American readers like, what format they prefer and where they find their writers. While the survey was fairly small and restricted to Americans (just under 3,000 people responded to 44 questions), I think it provided a good microcosm of what the trend is out there in North America generally. Here are the main points I took away, of which I think remain relevant today:
- Increased sales of Digital Books: the increasing sales of digital books (ebooks) and the rising sales of audiobooks is a wonderful and uplifting icon of rising literacy. More people are reading—and listening—to books now than ever. And we have the digital book, Kindles, Kobos and iPads to thank for it. The “book” has become more accessible and readable. People swarm the public transit, clutching their iPhones and reading devices.
- Readers still choose Print Books: Obviously, print books are cherished by readers for their intrinsic value. Books—their tangible tactile presence—will always remain with us; in collector’s showcase libraries, in trendy artistic venues, and funky local neighbourhood venues.
- My Crazy Prediction: print books will become the epitome of publishing value and worth. Already coveted by collectors whose libraries will represent the best of the best in the literary world, print books will come to represent the highest status in literature. Only the best stories will endure as print books; perhaps only the “best book” will even be published in print form. Its existence in print form will define its literary value.
- Take Home Message to Authors: ensure that your book appears in print form and get it into the hands of classy libraries and classy people. So, even if you don’t survive the apocalypse, your book will…
Nina Munteanu is a Canadian ecologist / limnologist and novelist. She is co-editor of Europa SF and currently teaches writing courses at George Brown College and the University of Toronto. Visit www.ninamunteanu.ca for the latest on her books. Nina’s bilingual “La natura dell’acqua / The Way of Water” was published by Mincione Edizioni in Rome. Her non-fiction book “Water Is…” by Pixl Press(Vancouver) was selected by Margaret Atwood in the New York Times‘Year in Reading’ and was chosen as the 2017 Summer Read by Water Canada. Her novel “A Diary in the Age of Water” was released by Inanna Publications (Toronto) in June 2020.